European Forum for Geostatistics Bled, Slovenia - October 1 -3, 2008. User needs from a public authority perspective: Market Erik Sommer Statistics Denmark
Session 4: Contents according to real user needs The Subproject 2: User needs: Two principal users of geostatistics: Market and Public Authority agencies. 2 Market perspective - user needs
Session 4: Public Authority agencies The relatively small cluster of large public authority agencies that use spatial data as a foundation for policies, programs, plans and projects for instance for substainable development. 3 Market perspective - user needs
Session 4: Market For some, the principal driving force behind the demand for spatial statistics comes from ”the market”, consisting of a very large cluster of (relatively small) data users, mainly in the private sector. 4 Market perspective - user needs
Wiktionary User: One who uses or make use of something. http: //en. wiktionary. org/wiki/user 5 Market perspective - user needs
Wiktionary Market: Group of customers that possibly want to buy one’s products. http: //en. wiktionary. org/wiki/Market 6 Market perspective - user needs
Wikipedia Market: In mainstream economics, the concept of a market is any structure that allows buyers and sellers to exchange any type of goods, services and information. http: //en. wikipedia. org/wiki/market 7 Market perspective - user needs
Statement: User Needs User needs must be in focus! But they are difficult to define. Need for the providers to define and contact key user communities. Challenge is to exchange ideas compiled from domestic level and transfer it to an integrated European level. 8 Market perspective - user needs
Question: User Needs Question: Our challenge! How to jump from user documented case studies and practical guidelines to actually doing comparable activities, using similar approaches and perhaps even delivering unified or coordinated products? 9 Market perspective - user needs
Statement: Public Agencies Starting point: The major obligation for national Statistical Institutes is to primarily serve the public sector. But this approach don’t change the fact that we also have to serve the general community (private sector) and cater into their needs on a domestic and an European level. 10 Market perspective - user needs
Reflections: Market 1) Why do we talk about a market? - because it exists and will continue to do so. 2) Should we try to deminish the size of the market? - no, it has it’s own size. 3) Should we encourage the market? - no, in practice we should support them and assist them, but our focus should be on public data. Market/Conclusion: Destinguish between public and market data. 11 Market perspective - user needs
Reflections: Data 1) Data only to be provided as public data? - no, otherwise we would limit access to data. 2) Data only to be maintained as public data? - no, needs meight vary between use for public use and private demands/needs. 3) Data request catering to specific users? - yes, mainstream needs might conflict with special need. Data/Conclusion: We have to be open for the demand for market data but remember that it is often only for national or local use and will not necessarily enhance integration of use of common European dataset. 12 Market perspective - user needs
Reflections: Focus 1) Free and available data – which can be maintained! - yes, data should be updated on regular basis and should be easily available. 2) Population day- & nighttime population – as example! - yes, common dataset for general use without discretionary requirements. Giving something away for free (for example 1 x 1 km grids with interval rather than absolute numbers). 3) Additional dataset of interest! - yes, expanding through the acceptance of access to general dataset(s). Purchase of data would anyway be handled by the National Statistical Institutes (NSI). Focus/Conclusion: Using public data will enhance integration of use of common European data. 13 Market perspective - user needs
Our attitude/Role for Market 1) Not to compete ”obsess focus” on the private market! - yes, our cooperation should mainly be on what we can do together. It’s o. k. to cater to the market needs but they should not set the agenda. 2) Not to create market but to exchange ideas and experience! - yes, the main focus should be on the use of data. That approach will remind us to pay attention to the user/markets need and approach. 3) Acknowledge that the market allow us to understand the needs of different grid users, clustering data and handling disclosure! - yes, best practice come into focus and will enable us to understand what will work. Market/Conclusion: Market use will supplement the Public use and not be a competitor for our attention. 14 Market perspective - user needs
User Case (1): Story telling Insight into how to use data Geojournalism. How can you find and use data in order to tell a story based on geographical data www. geojournalistik. dk 15 Market perspective - user needs
Geojournalistik: Visualise your story 16 Market perspective - user needs
Geojournalistik: Population estimates (2008 -2030) 17 Market perspective - user needs
Geojournalistik: Reported crime 1 x 1 km grid 18 Market perspective - user needs
Geojournalistik: Reported crime 1 x 1 km 19 Market perspective - user needs
User Case (2): Distribution of names Customer inquiry: How common is any name? Market knowledge. Names relates among other things to history and geography. Request based on what can I obtain/purchase of name based data and how can I expect to present it? 20 Market perspective - user needs
Worldnames: Kuzma, Slovenia 21 Market perspective - user needs
Familienaam: van Leeuwen, Netherland 22 Market perspective - user needs
Name service: Rasmussen, Denmark (postal districts). 23 Market perspective - user needs
User Case (3): Aggregated data in a quick, simple and cheaper version Customer inquiry: I want data quickly but I only want aggregated values? End User get access to webservice where they only can obtain aggreated value and where the output is screen dumps which for example can be exported to a management report etc. If the enduser want access to the detailed dataset it’s possible but they have to pay a higher price. 24 Market perspective - user needs
Prepared data – ”locked” or ”Srceen dumps”. 25 Market perspective - user needs
User Case (4): Selection of area and report generator Customer inquiry: I want to select the area and I want a complete data report? End User get access to webservice where they can select a specific report for a targeted area which they can select on their own. 26 Market perspective - user needs
BAO: Business Analyst Online – select a report 27 Market perspective - user needs
BAO: Select an area by an address or a point 28 Market perspective - user needs
BAO: Report generated – with or without maps 29 Market perspective - user needs
BAO: Payment – now or later 30 Market perspective - user needs
BAO: Report output PDF. format – Number of persons and households for selected area (3 layers). 31 Market perspective - user needs
BAO: Age distribution men/women – area vs. nation 32 Market perspective - user needs
BAO: Income distribution person/households 33 Market perspective - user needs
BAO: Map presention – PDF. format 34 Market perspective - user needs
User Case (5): Selection of address and life style type Customer inquiry: I want to know what type of people live on certain addresses? End User get access to webservice where they can see a lifestyle report for a specific selected address. 35 Market perspective - user needs
Conzoom: Select an address to find your Mosaic Type. 36 Market perspective - user needs
Conzoom: Our area – F 1 young population 37 Market perspective - user needs
Conzoom: Mosaic-report customer database – 32 types 38 Market perspective - user needs
Conzoom: Dealers and Partners 39 Market perspective - user needs
Network of excellence: Us Network of excellence: The practical use of georeferenced data (regular and irregular tesselations)! Network of excellence (Subproject 4) represents an interest group of experts working in the field of geostatistics connected primarily via web service and annual meetings in order to create the dynamic flow of information related to geostatistics. 40 Market perspective - user needs
European Forum for Geostatistics: Our group 41 Market perspective - user needs
European Forum for Geostatistics: Post links 42 Market perspective - user needs
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