Establish, Govern, and Deliver Trusted Information Michael Eden, Software Sales Manager IBM Software Group October 25– 29, 2009 • Mandalay Bay • Las Vegas, Nevada
Key Challenge is Unlocking the Value of Information 52% of users don’t have confidence 59% of managers miss information 42% of managers use wrong information in their information 1 they should have used 2 at least once a week 2 2 Accenture 2 1 AIIM 2008 Survey 2007 Managers Survey
What is Trusted Information? Info. Sphere = Trusted Information Insightful Comprehensive information management to drive new meaning from your data In Context Real-time delivery of relevant information when and where it’s needed Complete Related information reconciled into a single and holistic view Accurate Complex and disparate data transformed, cleansed and delivered
The Reality of a Typical IT Environment Multiple Touchpoints Online Store Shopper Profile Michael Johnson User id : mjohnson Password; MA 987 Multiple Systems Catalog Call Center POS Customer Service Mike Johnson 433 -65 -0987 Last Interaction: 10/11/05 MA Johnson # 2765003 Multiple Information Silos Mailing Information Johnson Co. Contact: Michael A. Johnson CFO Service Portal Michael Albert Johnson User I. D. Mjohnso Data Marketing Michael Johnson ! Opt-Out flag ! No Promotion flag Data Warehouse Loyalty Warehouse Data Warehouse §Inconsistent View of Client §Custom Coded Interfaces §No Single Version of the Truth §Silos of Information § Inconsistent Data §Poor Channel Communication
What is Involved in Delivering Trusted Information? Real-time Access Industry Models Master Data MDM Server Warehouse Source Systems Data Quality CDC ETL Information Server Data Profiling eta M on m om Data C
Info. Sphere Foundation Tools Discover, design and govern your data … for Trusted Information § Enhance Business & IT Collaboration Data/Business Analysts Subject Matter Experts § Create, manage, and share an enterprise vocabulary § Discover, understand map your data Architects Governance Stewards § Gain a true understanding of your data sources § Govern your information over time Ensure information stays trusted, across the enterprise The complete capabilities to establish your Information Agenda
Info. Sphere Industry Models Info. Sphere Foundation Tools Design your industry data structure and processes … for Trusted Information § Business & IT Collaboration IBM Industry Models § Complete business templates provide industry content and KPIs § Key accelerators for business optimization & integration projects § Integrated with information infrastructure § Accelerates Information Server & Cognos 8 BI Industry expertise and best practices
Info. Sphere Information Server Info. Sphere Foundation Tools Info. Sphere Industry Models Consolidate your application infrastructure … with Trusted Information § Accelerate data integration projects § Metadata-driven design § Business - IT alignment § Leverage Existing Resources § Broad native connectivity § Architected for Growth § Massive scalability § Parallel processing Full range of capabilities to make information Trusted across heterogeneous systems
Info. Sphere Warehouse Info. Sphere Foundation Tools Info. Sphere Industry Models Info. Sphere Information Server Deliver better business intelligence faster … with Trusted Information § Combining software, hardware and services, IBM expands warehousing offerings with new IBM Smart Analytics System § Unified, powerful data warehouse foundation IBM Info. Sphere Warehouse Reliable Real-Time Delivery Manage Analyze § Advanced partitioning, data mining, retention & cubing features § Flexible environment § Optimized performance for operational & transactional use § As big or as small as your business needs Powerful, real time analytics for both structured and unstructured information
Info. Sphere MDM Info. Sphere Foundation Tools Info. Sphere Industry Models Info. Sphere Information Server Info. Sphere Warehouse Get a single view of your business … with Trusted Information • Meets Business Needs § Addresses multiple data domains – customer, product, location § Functionality across the full spectrum of use cases • Flexible Deployment § MDM functionality supported with User Interfaces, Workflow, Business Services § Scales as MDM needs evolve Info. Sphere Master Data Management MDM Server for PIM Business Services Workflow Authoring Processes Data Synchronization Authoring UI User & Role Security Stewardship Party Flexible Data Model Events Account Product Data Integration Providing end-to-end master data management Security & Entitlement Location
No Compromises – Leaders at Each Step… ETL Tools * Business Intelligence Platforms * Data Warehousing Data Quality Tools * Data Integration Tools * Customer Data Integration ETL 11 Warehousing CDI PIM Customer Hubs
… Yet Operating On Common Metadata Cognos Business Terms Information Server Lineage Information Server Data. Stage / Quality. Stage Business Glossary § Align Business & IT § Reduce Costs § Accelerate Value Information Analyzer Business Terms Relationships Analysis Summary Data Models Data Architect Reverse Engineer Data Models IT Heterogeneous Sources Metadata Workbench
Without Common Metadata – who does the Integration? You, The Customer ? Models 13 Cleansing ETL MDM Warehous e BI
Metadata and Data Governance Business Users Subject Matter Experts Architects Data Analysts Developers DBAs Unified Metadata Management § Simplify Integration Design Operational § Increase trust and confidence in information § Facilitate change management & reuse § Increase compliance to standards
South African Data Governance Council Local Council affiliated with the IBM International DG Council Run by a local committee of customers, partners and IBM Monthly calls for the committee 3 - 4 Council meetings per year Next Meeting – Fourth Quarter 2009 Members can call in to International DG Council calls For more information contact – Ocea Garriock – ocea@za. ibm. com ABSA Sanlam Old Mutual Vodacom Cell C Metropolitan SITA Imperial Bank Standard Bank SABC Woolworths Anametrix IT Web BI Practice IBM Telkom Trans. Net Sanlam Deloitte Kings Commission Dept of Defense March 2009 - Franschhoek June 2009 - Kloofzicht
Trusted Information Across The Enterprise Get a single view of your business … with Trusted Information Delivered with IBM Info. Sphere Master Data Management Discover, design and govern your data … for Trusted Information Delivered with IBM Info. Sphere Foundation Tools, IBM Industry Models Deliver better business intelligence faster … with Trusted Information Delivered with IBM Info. Sphere Warehouse Consolidate your application infrastructure … with Trusted Information Delivered with IBM Info. Sphere Information Server
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