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EPP Textbook Project Coordinated by: Program goal: To catalyze market support for the conservation EPP Textbook Project Coordinated by: Program goal: To catalyze market support for the conservation of natural resources and key conservation areas. 1

n Effort in textbook sector is part of a larger effort the book industry n Effort in textbook sector is part of a larger effort the book industry as a whole Why Textbooks? n n n 77% global growth in pulp, paper, publishing (19952020) and over 90% of paper is virgin fiber Paper production and consumption is impacting rare and Endangered Forest types and communities Book industry as a whole consumes over one million tons or nearly 20 million trees per year. Textbooks represent approximately 20% of this total consumption. 2

Impact Area: U. S. Southeast 3 Impact Area: U. S. Southeast 3

The Impacts • Largest Paper Producing Region in World • 5 -6 Million acres/year The Impacts • Largest Paper Producing Region in World • 5 -6 Million acres/year logged for paper • Book paper: one of top ten products produced 4

Forest Conversion 5 Forest Conversion 5

Into Managed Plantations • 90% fewer species and impacts on local communities due to Into Managed Plantations • 90% fewer species and impacts on local communities due to chemical exposure 6

Canadian Boreal Forest n “North America’s Amazon, ” as the world's largest contiguous wooded Canadian Boreal Forest n “North America’s Amazon, ” as the world's largest contiguous wooded wilderness. n Home to 500 indigenous communities n Home to 40% of N. America’s bird species n n The Boreal also stores more carbon than any forest on earth It is estimated that 65% of trees cut in the Boreal are used to make paper / 80% to U. S. consumers 7

Canadian Boreal Forest n n “North America’s Amazon, ” as the world's largest contiguous Canadian Boreal Forest n n “North America’s Amazon, ” as the world's largest contiguous wooded wilderness. Home to 40% of N. America’s bird species The Boreal also stores more carbon - the primary constituent for global warming - than any other forest on earth. It is estimated that 65% of trees cut in the Boreal are used to make paper. 8

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Canadian Boreal Forest 12 Canadian Boreal Forest 12

Canadian Boreal Forest 13 Canadian Boreal Forest 13

Canadian Boreal Forest 14 Canadian Boreal Forest 14

Textbooks and Indonesia • World’s most biodiverse forests • 72% loss of original forests Textbooks and Indonesia • World’s most biodiverse forests • 72% loss of original forests • In 1999, pulp/paper accounted for ½ of forest exports • 800% growth from 88 -99 • High amounts of illegal logging (40% from 95 -99) • Significant impacts on indigenous population 15

Precautionary Principle n Educational Stakeholders can support through: 1. Pressuring publishers to produce textbooks Precautionary Principle n Educational Stakeholders can support through: 1. Pressuring publishers to produce textbooks responsibly [letter/national sign-on statement] 2. Increased commitment to and use of FSC, recycled, and alternative fiber paper 3. Incorporation of EPP goals into future contracts 16

Market Trends n Supply Chain is Responding in the Tradebook Sector -Over 126 U. Market Trends n Supply Chain is Responding in the Tradebook Sector -Over 126 U. S. publishers [including Random House and Mc. Graw-Hill] with formal paper policies in place -Over 20 new environmental book papers in last 3 -4 years -Over 10 million books on recycled fiber in 2005 -Over 15 U. S. book printers stocking recycled/FSC -Price parity / competitive pricing is possible -Greater demand = lower prices / more availability -Further advancements are directly linked to the widespread participation of publishers and others 17

Program Goals & Strategies n n n Continuing encouragement of publishers and paper mills Program Goals & Strategies n n n Continuing encouragement of publishers and paper mills to determine recycled fiber threshold levels and to develop/utilize textbook papers w/ recycled and FSC fiber Working w/ state agencies, colleges and university systems and professors, and individual schools and districts to communicate environmental goals Working with textbook purchasers (states, districts, college book stores) to incorporate environmental paper specifications into contracts 18

EPP Goal: Postconsumer Recycled n n Good quality, competitively priced, readily available in marketplace. EPP Goal: Postconsumer Recycled n n Good quality, competitively priced, readily available in marketplace. Encourage publishers and to produce books with pc content – publishers will ask mills n Response time can be quick n Tangible Environmental Benefits 19

Postconsumer Recycled Per Ton Savings [Ton of Virgin vs. Recycled Freesheet] What Enviro Savings Postconsumer Recycled Per Ton Savings [Ton of Virgin vs. Recycled Freesheet] What Enviro Savings % Better Greenhouse Gases 2, 208 pounds 38. 8% Water Utilization 10, 195 gallons 49. 7% Typical Trees 24 trees 100% Calculations provided by Environmental Defense, Washington D. C. , 2004 20

EPP Goal: Forest Stewardship Council Certified Fiber (FSC) FSC Certified fiber / paper ensures: EPP Goal: Forest Stewardship Council Certified Fiber (FSC) FSC Certified fiber / paper ensures: n Fiber does not originate from Endangered Forests n Indigenous rights have been adequately respected n n No conversion from bio-diverse forest to single species plantation Chemical inputs / clear-cuts significantly reduced 21

Steps for Educational Stakeholders 1. Formally communicate wishes to publishers through letter and/or endorsing Steps for Educational Stakeholders 1. Formally communicate wishes to publishers through letter and/or endorsing statement: -Maximization of recycled fiber -Maximization of paper that is FSC certified 3. Incorporate EPP goals for textbook paper into contracts when renegotiating/ re-adopting 4. Recycle more paper!! 22

Potential Challenges Higher costs --- maybe: can shift w/ widespread shifts Non-responsive publishers Uninterested Potential Challenges Higher costs --- maybe: can shift w/ widespread shifts Non-responsive publishers Uninterested stakeholders So many other priorities 23

Precedents and Current Work Precedents Federal and state paper procurement initiatives Cooperative purchasing programs Precedents and Current Work Precedents Federal and state paper procurement initiatives Cooperative purchasing programs [recycledproducts. org] Current Work n Higher ed. focus/success n Working with 12 states: NC, NJ, DE, MA, VT, NY, CA, MI, RI, TX, WA n Beginning a K-12 strategy 24

Contact us www. greenpressinitiative. org www. nwf. org Todd Pollak: 734 -418 -2919 todd@greenpressinitiative. Contact us www. greenpressinitiative. org www. nwf. org Todd Pollak: 734 -418 -2919 [email protected] org April Smith: 802 -496 -5547 [email protected] net 25