ENVIRONMENTAL SUSTAINABILITY AND TERRITORIAL GROWTH what is happening

“ENVIRONMENTAL SUSTAINABILITY AND TERRITORIAL GROWTH: what is happening in the Province of Siena (Terre di Siena)” Fare clic per modificare lo stile del sottotitolo dello schema Sonia Pallai Head of Tourism at Confesercenti - Siena PRESERVE – Alba Julia 17

WHERE WE ARE • 36 Towns (Municipalities) in Province of Siena • 250. 000 Residents (roughly) 22

TOURISM IN SIENA AND THE PROVINCE • HOSPITALITY 2738 Accommodations • (Hotels, B&Bs, Campings, Farm- holidays, etc…) Ø Ø à 433 Hotels 1091 Farm - holidays (agriturismo) 63. 145 beds à • • 29. 834 in Hotels Click to edit the outline TOURIST DEMAND text format 4. 520. 634 presences Second Outline Level (arrivals x night - Third Outline stay) Level 1. 318. 860 arrivals Fourth Outline (one night - stay at Level least) Fifth Outline 3, 43 days: average Level stay in Terre di Siena Fonte: Amministrazione Provinciale di Siena • 33 Sixth Estimated number of people who

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We are a Province which counts up to four UNESCO sites. This involves a big responsibility to everybody. The sites are: 1) Siena 2) San Gimignano 3) Pienza 4) Parco della Val d’Orcia (Protected area) 55

The responsibility for safeguarding these sites is so great that it should not be left solely to individual city councils. We need to involve Click to edit the outline the ENTIRE COMMUNITY and the TOURISTS. text format • The entire community must be made aware of the need to protect their local environment. • Tourists have the Second Outline Level duty to act Third Outline responsibility, doing Level nothing that might Fourth Outline harm our Level extraordinary Fifth inheritance. Outline Level 66 Sixth

Sustainability is the key for tourism development and for the growth of the territory. Environment, landscape, art, local culture and food and wine traditions of the tourist destinations are the most important elements to be competitive on the market. They must be carefully protected 77

WHAT WE HAVE DONE IN SIENA FOR SUSTAINABLE TOURISM In 2003 the Sienese Tourist Boards organized a series of discussion groups all over the Province of Siena in which the local impact of tourism could be assessed, and plans could be made for the future. Every local group agreed on the urgent need to develop a strategy for sustainable tourism. 88

This sustainable strategy was to be founded upon two principles: A long – term economic strategy that reflects absolute respect both for the natural environment and for the social and cultural traditions of the area. Click to edit the outline Tourism should be text format seen as an exchange of social and cultural Second Outline Level values. Third Outline Level Fourth Outline Level Fifth Outline These two principles lies at the heart of any successful tourist activity. Level 99 Sixth

Three of the most important projects that we have done since then: Click to edit the outline text format “CITIZEN OF THE TERRE DI SIENA” (addressed to Tourists) Second Outline Level “VALUABLE GUESTS” Third Outline ->“Hospitality that Level cares. Fourth Outline about the environment, its Level beauty and Fifth ACADEMY FOR SUSTAINABLE TOURISM Outline tradition” “Palazzo al Piano” Level (addressed to hotels/ 1010 Sixth B&B/

“CITIZEN OF TERRE DI SIENA” “Terre di Siena” are delighted to invite their visitors to sign the charter for sustainable. Click to edit the outline tourism and to become text format HONORARY CITIZEN OF “TERRE DI SIENA”. Second Outline Level Ø The charter, signed by the local organizations Third Outline representing the residents of “Terre di Siena”, Level can be signed by visitors too. Fourth Outline This is an opportunity for them to become honorary Level citizens of “Terre di Siena” taking on both the Fifth rights and the responsibilities of the full-time Outline Level residents, and establishing a link with the local 1111 Sixth community.

Signing the Charter both residents and visitors are committed to respect its principles. Click to edit the outline text format Principles of the charter: Second Outline Level 1 - PRESERVE THE LOCAL IDENTITY (HISTORY, Third Outline TRADITION, NATURAL LANDSCAPE) Level 2 - PROMOTE THE LOCAL ECONOMY. Fourth Outline Level The Charter make provision for “Duties of the Fifth local community” and “Duties and Right of the Outline honorary Citizens of Terre di Siena” Level 1212 Sixth For more information about the project www. terresiena. it

“VALUABLE GUESTS” “Hospitality that cares about the environment, its beauty and tradition” The Project: 1) Respect of the Charter’s principles 2) Creation of an integrated tourist circuit 1313

INTEGRATED TOURIST CIRCUIT The circuit coordinates the hospitality services with the typical products of the local agriculture and crafts. The circuit is comprised of: - Different types of accommodations (farmholdays, B&Bs, hotels) - Restaurants, wineries and bars - Agricultural, craft and commercial enterprises. 1414

All these operators are able to offer and share with visitors their passion for the local nature, landscape, art, culture and typical local produce. • • • Moreover they protect the enviroment, paying special attention to energy saving and water conservation. They strive to reduce the production of waste and favour recycling. They minimise the use of disposable and polluting products. 1515

BENEFITS The integrated tourist circuit has a special promotion by the local tourist boards such as inclusion in holiday packages, partecipation in trade shows and workshops, creation of a specific web-site (www. turismosostenibile. terresiena. it) 1616

“Palazzo al Piano Academy” A project for sustainable tourism “Palazzo al Piano” is a local business 1717

WE REALLY BELIVE THAT THE DEVELOPMENT OF SUSTAINABLE TOURISM 1818