Entrepreneurship Program DEVELOPING CREATIVITY IN THE SMALL BUSINESS COURSE Dr. Marlene M. Reed
Entrepreneurship Program CREATIVITY RESOURCES • THE CREATIVITY BOOK by Dr. Eric Maisal. • CREATIVITY GAMES FOR TRAINERS by Dr. Robert Epstein. • THINKERTOYS by Michael Michalko.
Entrepreneurship Program INTERESTING CREATIVTY STORIES COMMON THREAD – AN IRRITANT • George de Mestral, the Swiss inventor. • Art Fry at the 3 M Company. • Norman Gardner’s invention that revolutionized the paper industry.
Entrepreneurship Program NEW IDEAS NOTEBOOK • Collect and store ideas like a pack rat. • Create a brain bank. • Do your own content analysis: Scan junk mail Business opportunities in other places Observe popular culture
Entrepreneurship Program BE A TRAVEL JUNKIE • When feeling stale or bored, go to a – Store – Trade Show – Museum – Exhibition – Flea Market – Craft Show
Entrepreneurship Program ENTREPRENEUR’S OPPORTUNITIES • • Geographical translation. Innovate existing products or services. Changes in the marketplace or delivery. Look at things that used to be done well.
Entrepreneurship Program CHALLENGING ASSUMPTIONS • 1950 s – Ocean-going freighters costs rising; took longer to load. • Challenge: “In what ways might we make ships more economical at sea? ” • Built faster and fuel-efficient ships, reduced crews. • Costs went up—ships are capital items.
Entrepreneurship Program RESTATED CHALLENGE • “In what ways might we improve shipping at the docks? ” • Developed the roll-on, roll-off ships and container ships. • Freight traffic increased 5 -fold; costs went down 60%. • All because they restated their challenge.
Entrepreneurship Program RETHINKING THE 4 Ps • Ask: “In what ways can I change the product or service? ” The style or shape. The channel of distribution. The way it is priced. The way it is promoted.
Entrepreneurship Program THOMAS EDISON ON ADAPTING “Make it a habit to keep on the lookout for novel and interesting ideas that others have used successfully. Your idea needs to be original only in its adaptation to the problem you are working on. ”
Entrepreneurship Program REVERSING ASSUMPTIONS ABOUT RESTAURANTS LIST ASSUMPTIONS: * * * They have a facility They have menus—written or verbal They serve food
Entrepreneurship Program REVERSE EACH ASSUMPTION • Restaurants have no facility. • Restaurants have no menus of any kind. • Restaurants do not serve food of any kind.
Entrepreneurship Program OTHER REVERSED ASSUMPTIONS • Henry Ford reversed assumption that people had to go to the work. • Alfred Sloan at G. M. reversed assumption that you had to buy a car before you drove it. Pioneered installment car buying. • CEO of Winter Gardens Salads reversed assumptions about company bonuses.
Entrepreneurship Program IDEA BOX • Challenge: “In what ways might I improve the design of laundry hampers? ” • Select the parameters of your challenge. • List variation of the parameters. • Try different combinations.
Entrepreneurship Program CHALLENGING ASSUMPTIONS ABOUT THE BUSINESS • Change assumptions about the business itself. • Develop a variety of dimensions that are important to the business. • Explore new products or services of the business. • Example: Blackboard
Скачать презентацию Entrepreneurship Program DEVELOPING CREATIVITY IN THE SMALL BUSINESS
cc98e42fc2d0d09a1af10b0684271ffe.ppt