Engineering Entrepreneurship: A Unique Cooperation Between University and Industry Gregory P. Crawford Eric M. Suuberg Division of Engineering, Box D Brown University Providence, RI 02912 Advanced Manufacturing Institute Conference on University And Manufacturing Industry Collaboration Kansas State University August 2002 Gregory_Crawford@Brown. Edu Eric_Suuberg@Brown. Edu
Engineering Entrepreneurship Mission Statement To provide engineering and non-engineering students a truly high-technology entrepreneurial business experience and challenging engineering design experience by interacting with local industry & business professionals. Funded by the National Science Foundation: Action Agenda for Systemic Engineering Reform EEC-9972938
Course Infrastructure Rapid Prototyping Facility Entrepreneur Headquarters Make them feel like a real company (responsibility): • • • Computers Internet access Conference phone Copy machine Scanner • • Fax machine 24 hour access Laptop LCD Projector
Engineering Entrepreneurship Engineers Civil Bioengineering Chemical Mechanical Electrical Computer Materials NSF Funding Non-Engineers Economics English PPSO Classics OBM Humanities Interdisciplinary Entrepreneurial Student Companies Local Industry Practical Lectures Brown Faculty
Entrepreneurship Course Goals Semester II Company Role Board of Directors Practical Lectures • teamwork • intellectual property • technical marketing • business plan • case studies Deliverables • preliminary b-plan • market due diligence • engineering design • colleague evaluation • presentations Winter Break Company takes on new role - Investors ! Requirements Technology Demonstrator • presentations • competitions • Engineering Launch ? • Business Plan Professional Business Plan Lectures • venture capital • finances F o cu s Semester II
Mentor Models Technology Mentor Broad Technology Idea Search Markets Find Applications Narrow Concept Product Customer Mentor Customer Need Search for Technology Feasibility Integration Narrow Concept Product
Intellectual Property / Ownership Conception Mentor Company Seeds Idea Student Team Value Creation Development Ownership Outcomes Students take new direction and ownership Company retains IP Company Given Ownership of IP Proof of Concept Company relinquishes IP to students
Thoughts from a IP Lawyer Goals ü All inventors assign rights to sponsoring company Product Development for Sponsor Company ü Assign rights to student company Create Start-Up Goals Upperclass Design Course ü No inventions assigned to sponsor ü Company co-inventors assign rights to student company ü Sponsoring company agrees not to receive shop right. ü Proceed with no agreements (Probably o. k. ) Reference: Neil Ferraro, Wolf Greenfield & Sachs (Boston, MA) Brown Venture Forum, March 2002
September December Faculty & Guest Lectures August Faculty screen ideas: • No tech service • No product improvement January Final review B-plan & prototype Design & prototype review Reconnect with mentors Preliminary b-plan. Technical Feasibility & design review. Market & IP and Preliminary design Review. Meet mentors Seed Idea. Form companies Course Timeline May Faculty & Guest Lectures Winter Break Faculty review b-plans • Technical feasibility • Market feasibility June & July Faculty assess results: • preparing field manual
Visit IMS NCIIA Visit visits Stony Brook Visit Hasbro December Visit Stony Winter Break IMS Visits Brook Visit Stony September Visit Hasbro Visit Sciperio January Final review B-plan & prototype NCIIA Proposals due RI Business Plan Laser Fare Sustain business Laser Fare Business Model Laser Fare New Markets Laser Fare Reconnect with Preliminary b-plan Laser Fare Feasibility Laser Fare Business Ideas Laser Fare Application Ideas Meet mentor seed Idea. Laser Fare Direct Write Form companies Example Course Timeline May
What we have learned Application by admission only (50% Engineering/50% Non-Engineers) • • Good Academics Core Expertise High Enthusiasm Year commitment Sponsoring Companies have stake in success of project • Strong Interest • Core Experience • Access to resources & Information Good Match between project/students • Technical Expertise • Overlap interests • Watch Strong Personality Avoid non-disclosure agreements • Students Will Talk • No NDA’s • If necessary then ‘good faith’
Grading Mentor Feedback Quality of Work Product Self and Personnel Evaluations • Presentations • Written work • Engineering design Frequent Interactions General Observations • Students always suggest pass / fail option (Faculty disagree) • Grades < A, Students either drop out or become motivated • Important to privately discuss performance with students
1999 -2001 Projects & Partners MDigital Intrinsic Systems Electronic Medical Records TS Prince Filtration Bag Technology Wireless Automation 19 9 00 9 - Electronic Shelf Labels (ESL) 20 0 01 0 - IRIS Solutions 1999 -2001 Companies 99 19 0 0 19 99 00 - 200001 Handprint Portable Ink Jet Printing
2001 -2002 Project Technology Integrated hand-held printer technology for small scale portable devices, e. g. PDAs, Palm Pilots, etc. Initial Market Entry Electronic prescription writing and rounds report printing for medical professionals Partner Group preparing for presentation to:
2001 -2002 Project Competition Electronics (print engine) Novel CAD Designs – Side Printing Rapid Prototyping Case Smiles when it FITS !
2001 -2002 Project Technology Magnetorheological (MR) Fluids – Complex fluids that ‘harden’ and ‘soften’ with EM Activation. Potential vibration dampeners External magnetic field applied Market Hand Arm Vibration Syndrome (HAVS)Degenerate nerve and vascular damage caused by vibrating tools. Construction & vibrating tool operators. Partner Sensory Technologies, Inc. , NOW Afferent Group preparing for presentation to:
2001 -2002 Project Competition. Passive Dampening CAD design of tool handle design Rapid Prototyping Electronics Proof of Concept- preliminary data acquired in Prince Laboratory
2001 -2002 Project Conformance Solutions Technology Direct write machines ‘write’ electrically conductive lines (< ½ human hair) Market A disruptive technology designed to place electronics in places that were previously thought impossible. Enabling new applications. Partner
2001 -2002 Project Conformance Solutions Gov’t Funding Local RI Partner Company Technology Developers Potential (Local) Customers
2001 -2002 Project Direct-Write in Action Conformance Solutions Inexpensive Toy Electronics
Success / Work Product Journal of Engineering Education Engineering Entrepreneurship: An Example of a Paradigm Shift in Engineering Education (April 2002, page 185) National Collegiate Inventors & Innovators Alliance Four student teams were awarded $15 -20 K each to continual their efforts. NCIIA also supported smaller grants for student travel. Brown Entrepreneurship Program Ferrosity – 2002 Winner – 25 K Award. Brown Venture Forum Developing New Products with Non-Traditional Resources March 2002 National Science Foundation Suuberg & Crawford preparing field manual for other universities Disclose successes and failures of our venture. Advanced Manufacturing Institute Engineering Entrepreneurship: A Unique Cooperation Between University and Industry, August 12 -13, 2001, Kansas State Intellectual Property Student groups have filed provision patent applications.
Provide an opportunity to develop written and oral communication skills 15 17 3 18 Provide challenging technical design experience 18 Provide a genuine teamwork experience Provide entrepreneurial experience. Introduce issues of IP, technical marketing & business economics Course Goal Assessment Definitely Somewhat Not at all 18 1 Compared to other Brown courses that you have taken, do you feel that this experience was: More Valuable Comparable Less Valuable
Student Testimonies “The course bridged the gap between academics and real life. Theory, problem solving, and midterms are fine, but this course used other, more challenging ways to test the students…” “I think this is by far the best, most applicable, greatest functional class that I have ever taken…” “This is like the real thing! The professors created real life circumstances in a business environment to develop a technology and apply it to the market demand. . . ” “It has been one of the more challenging and time consuming courses, but at the same time, more exciting and most rewarding of, probably all course that I have taken at Brown …”
Post Course Independent Funding New Relationship • • RI B-Plan Competition NCIIA Competition SBIR Programs Angles / VCs / Family • Relative to Brown • Relative to Sponsor Education Is Our Product
Summary Course is intensive for Students • Engineers Heavy Engin Course • Non-Engineers Very Heavy Load • 1. 5 faculty required for 24 students • Time consuming/ long hours/ late nights Faculty resource intensive • Enriching for faculty • Learn something new • Other benefits Amazing Opportunity • Enriching for students • Business experience • written/oral/presentation skills
Acknowledgements Funded by the National Science Foundation (NSF): Action Agenda for Systemic Engineering Reform (EEC-9972938) National Collegiate Inventors & Innovators Alliance (NCIIA): Provided funding for two student teams to carry on their entrepreneurial efforts after the class, and also providing travel funds to students within the class to attend professional workshops and conferences Division of Engineering for providing funding to create the entrepreneurial headquarters
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