
3335220387eca028fb5aaff7c449a481.ppt
- Количество слайдов: 19
Engaging with and Informing the Public in Wales Susan Mably Director of Health and Environment 17 th October 2007
Overview • The role of the Wales Centre for Health in respect of communication with the Public • Approaches and reflections • Building for the Future
Context The functions of the Wales Centre for Health (as defined in the Health (Wales) Act 2003) can be Summarised as: - to develop and maintain arrangements for making information about matters related to the protection and improvement of health available to the public in Wales - to undertake and commission research into such matters - to contribute to the development and provision of training
Approaches • • • Media Websites/Networks/Newsletters Publications Events/ Conferences Specific Projects- e. g. Community Health Information Project • “Hot Topics”
What are “Hot Topics”? • • Free format to be reactive to current issues Flexible approach Use of a variety of media Basic social marketing approach (segmentation and targeting) • Inclusive process across sectors and WCf. H • Positive health messages
Food and Fitness for Children and Young People • Objectives – to raise awareness of childhood obesity amongst parents of key stage 2 children (7 -11 year olds) – to provide information on Welsh Assembly Government food and fitness initiatives – to provide information on the data and evidence base regarding the issue of childhood obesity. • Target audience – parents of key stage 2 children
Food and Fitness (2) • Methodology – Leaflet distributed to all parents of children at Key Stage 2 – Workshop at launch of Food and Fitness Implementation Plan – Media – Website
Website • • • daily web articles were featured on our website which covered the following issues: Childhood obesity Healthy eating Exercise for energy Food and fitness for free Food and fitness for a fussy child.
Booze up: The Low Down • Objectives —To improve awareness of personal safety before, during and after drinking alcohol —To provide information around units of alcohol and recommended guidelines • Target audience —Private sector staff attending Christmas parties —Staff at all 13 NHS Trusts, 22 LHBs and local authorities in Wales
Booze up: The Low Down (2) • Methodology –Poster –Info cards –Media attention –Website
Healthy Me/ Iechyd i Mi • Objectives —To encourage the public to contact WCf. H —To test the use of new technologies in reaching out to the public —To provide a human interest angle to health messages • Target audience —General public, building on New Year’s resolutions
Healthy Me/ Iechyd i Mi (2) • Methodology – Month long competition via new technologies (text, freephone, email) and old ones (radio interviews, press releases, bilingual adverts in local press) for top health tips – Jo Blog online web diary
Green Spaces – A Pathway to Health • Objectives – To explore what actions have, and need to be taken, to encourage more usage of local green spaces – To launch the “Physical Activity Network for Wales” – To launch the “Rural Health Profile” • Target audience – Individuals with an interest in health, the environment and communities
Green Spaces – A Pathway to Health (2) • Methodology – – Conference Website Press Personal pledges
Key Lessons Learned • Good cooperation and buy-in with Welsh Assembly Government at all levels is required • Realistic logistical and operational framework is necessary • Whole organisational approach key • Timely and appropriate targeting, building on external factors is essential
Key Lessons Learned • New audiences reached • Connectivity and creation of a persona was important • Text and freephone services had minimal uptake • May require relatively little financial input, but staff time intensive
Taking these lessons into a Unified Public Health System • • Communicating with the public will be a cross-cutting requirement for the whole of the proposed Unified Public Health System. A strategic approach is required- integral and resourced part of agreed Public Health programmes Robust evaluation is required Build on social marketing theory-clear target audiences Consider the evidence but be willing to try new approaches- e. g. “Jo Blog”
sue. mably@wch. wales. nhs. uk www. wch. wales. nhs. uk
3335220387eca028fb5aaff7c449a481.ppt