Engage your students using Social Media 1 Why

Engage your students using Social Media 1. Why use Social Media? 2. Online state… 3. Consider your options

78% of consumers believe it is very important to look up information about people and/or businesses online before deciding to interact or do business with them.

Why use Social Media?

Why use Social Media? Why bother? What do we currently know? § We are currently in a recession; So, what can we do? § Build relationships § Listen to their requests § Budgets are tight § Profits are down (most cases) § Consumer confidence low § People are shopping around § Respond faster § Price is becoming an issue § Change your procedures Which are the best marketing techniques to carry out? § Respond to their needs § Develop new solutions § Create personal relationships § Review Customer Service

Why use Social Media? What’s it all about? Social media is a way of: § Listening § Interacting § Offering § Watching § Telling § Building relationships “People buy from people…”

8 reasons to use Social Media § You will find your target market (ideal customer) who you want to do business with somewhere online § You can do your own marketing research § Engaging in the right conversations with the right people. This is more effective than advertising. § Creating opportunities while your competition does! Social – DEFINITION It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.

8 reasons to use Social Media continued. . . § Communications is a way to leverage your company's ability to communicate with your target market. Social media is the new communications system. § Social media saves time and money if you use it correctly and for the right reasons. § If you learn “how” to use social media correctly then you’ll understand “what” your market is looking for and “where” they are looking because you want them to look for you. § You need to be there listening to answer questions and listen to replies. Essentially social media is; Interactive communication for your products and services

#2 Online state…

Online state… What is your why?

Online state… Perception Brand Personality Avatar (2009) If you were famous who would you be? How do you want to be known? “Your product does what you say it will do when you sell it. And it continues to do it; this is the essence of branding” Philip Crosby Author of “Quality if Free”

Online state… Communication Phone home E. T. – The Extra-Terrestrial (1982) Lack of communication starts Wars! Regular and relevant

Online state… Understanding Plant the seed… Inception (2010) Know your client better than they know themselves. Become a Trouble Shooter

Online state… Educate and Invent Young Einstein (1988) What are your clients needs? Adapt! “Questions lead to answers, answers lead to customer rapport and customer rapport leads to PROFIT!” Jay Conrad Levinson – Guerrilla Marketing

Online state… Reputation The Warriors (1979) + Casino Royale (2006) Walk the talk. Protect yourself! – Good and Bad

Why use Social Media? Get help from others! World of mouth! Others will do the talking for you. . “Sneezers” – Purple Cow by Seth Godin www. sethgodin. com/purple/

#3 Consider your options

Consider your options Facebook

Consider your options Twitter

Consider your options Foursquare

Consider your options Pinterest

Consider your options Email Marketing and Mo-cial

Consider your options You. Tube

Consider your options Blogging

Consider your options Be creative when Blogging

Consider your options Google+

Consider your options Using QR Codes to get apply for a Job

Consider your options QR Codes

Social Media Framework What is it? Share + Connect + Publish = Social Media