ENERGY STAR® for Residential Ventilation Fans October 22, 1999 Andrew Fanara fanara. andrew@epa. gov
Meeting Goals • Summarize ENERGY STAR Program vision • Review EPA’s ventialtion fan research since last HVI meeting • Introduce draft ENERGY STAR guidelines for ventilation fans • Discuss draft and next steps 2
ENERGY STAR Philosophy • Foster public-private partnerships – expand markets for energy-efficient products and reduce energy waste • Reduce air pollution – decrease carbon dioxide and other emissions leading to climate change and urban smog • Recognize the most energy-efficient product models in the market through the use of the ENERGY STAR label • Maintain customer satisfaction – increase energy efficiency without sacrificing performance • Encourage innovation and competition – develop energy-efficiency guidelines that are technology neutral and performance based 3
ENERGY STAR Family of Products Consumer Electronics Commercial Buildings Office Equipment Windows Appliances Residential Lighting HVAC Exit Signs ENERGY STAR Homes Insulation 4
Future Direction Whole Home Approach 5
Program Update: Continued Growth & Success • Strong and increasing industry participation • Over 1, 200 manufacturing Partners spanning 29 product categories • 3, 400 compliant models • Improvements in design and energy efficiency • Launch of the new Computer and Monitor MOUs (Version 3. 0) 6
ENERGY STAR Program Success 7
Why Join ENERGY STAR? • Advertise products as innovative, money saving, and with environmental benefits • Use of logo enables consumers to easily identify and select energy efficient products • EPA promotes the ENERGY STAR program and its products 8
ENERGY STAR Outreach Brand Campaign Retail ENERGY STAR Web site Utilities Manufacturers 9
How EPA & DOE Promote ENERGY STAR Program • ENERGY STAR Web site at www. energystar. gov • 10, 000 hits daily • National Brand Awareness & Public Education Campaign • Media outreach (national, local, & trade press) • Media hits – 50 in June/July • Public Service Announcements (PSAs) • New broadcast PSA • Print PSAs – noteworthy placements in May through July • Golf Magazine • American Homestyle & Gardening • Sound & Vision • Elle Décor • Natural Home • Country Living 10
ENERGY STAR Promotion (continued) 11
Retail & Utility Participation • Retail 1. 3, 500 retail Partners in 46 states 2. Sears, Best Buy, Circuit City 3. Sales tools • Point-of-purchase (POP) materials • Retail training - programs and videos • Utility Partners/Co-branding 1. 46 utility/energy service providers in 14 States • Serve approximately 32% of the households in the U. S. 12
Retail & Utility Participation (continued) Over the next 3 years, utilities plan to spend $1 billion on efficiency and market transformation activities. -Pacific NW -California -Wisconsin -Nevada -Arizona -New England -New York -New Jersey -Illinois 13
International Expansion & Coordination 14
A Growing Suite of Products New Product Development 4 programs launched in 1998 and 1999 • Tentative plans to launch 5 -7 more programs in the remainder of 1999 • Potential New Products – – – Set-top boxes Ventilation fans Ice cube makers Visi-coolers Wall packs -Vending machines -Ceiling fans -Air purifiers -Water coolers -Motors -Reach-in fridge/freezer -Traffic signals -Telephony -Dehumidifiers -Unitary AC – Humidifiers 15
Why Ventilation Fans? • Diverse products – reliably large and growing installed base • Changing usage patterns • Potential for more energy-efficient design • Manufacturer interest in program • Changing building codes and indoor air quality concerns from tighter homes 16
Market Observations • Diverse products • At least 6 functional uses and categories • Installed base = 143 million • Annual energy consumed = 5. 6 billion k. Wh • Residential market = 7 million units sold/yr. • $300 million in sales • Sales growth = 1% per year • 5 million new units to new homes – 2 million units sold retail • __ % bought by builders • __ % bought by consumers 17
Market Observations continued • Great divergence in product efficiency • Components and sub-components responsible – Shaded pole vs. permanent split capacitor motors • • • Stator laminations Shading quality Air gap Wiring Capacitors – Impeller • Scroll – Housing – Auxiliary controls • Timer, humidity and motion sensors 18
Fan Efficiency Observations • EPA reviewed data and designs from 51 fans • Identified those with efficiency in the 75 th percentile to find those with very high efficiency - cfm/W level > 3. 4 - cfm range 50 to 1, 200 • Surprising outcome -- No clear trend in energy efficiency verses capacity. • Conclusion -- More complex analysis needed to control for component type 19
Potential Savings from ENERGY STAR Ventilation Fans 20
Potential Savings (continued) 21
The Role of ENERGY STAR in the Fan Market • ENERGY STAR can be a catalyst for long-term market transformation – Low level of market penetration of energy-efficient fans • Current level approximately 10% – Large variance in product energy efficiency • . 5 cfm/watt -- 5 cfm/watt – Easy way for builders and consumers to identify the most efficient products 22
EPA’s Promotion of Ventilation Fans Focus on key distribution channels to reach builders and individual consumers • Retailers • Utilities • EPA and DOE resources • ENERGY STAR HIP and Homes programs, DOE FEMP program • Advertising mediums • Print, internet and TV • Trade shows • Procurement efforts 23
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