ENERGY STAR Communications Promote Your Success Today s

ENERGY STAR Communications: Promote Your Success!

Today’s Session… Objectives n Gain recognition and increase visibility Overview n n ENERGY STAR Overview Communications – Internal – External n Next Steps

Promoting Your Success… Why? Drive Awareness n Change Behaviors n Increase Comfort n

Promote Your Success Benefits: Gain upper management buy-in n Motivate and educate your employees n Showcase benefits to environment and bottom line n Improve your organization’s environmental image n

Where do I begin?

Internal Communications Educational Materials

Bookmarks Back Front

Employee Education Posters

Energy Tracking Poster

Poster

Employee Newsletter

Staff Education on Web site

Employee Fact Sheet

Internal Communications Promotional Materials

Patches

Pins and Pens

Post-It Note Pad Money isn’t all you’re saving [Your logo here] 888 -STAR-YES www. energystar. gov

Coffee mug [Insert your logo] www. energystar. gov 1 -888 -STAR-YES

Sticker/Decal Few companies make decisions that are as good for the environment as they are for business. [Insert your logo] www. energystar. gov

Magnets [Insert your logo]

Shirts [Insert your logo]

Mouse pad

External Communications Year-round

Magazine Advertisement

Packaging

Poster

Poster

External Communications Press Releases/Newsletters

Press Release

Press Release

External Communications Web-based Promotions

Web site Highlights Spotlight On… Success Stories www. epa. gov/buildings/healthcare

ENERGY STAR page on Intranet How does XYZ Co. plan to save money while protecting the environment? Link from XYZ Company Intranet Page, “XYZ Co. Energy Programs” link How does XYZ Co. plan to save money while protecting the [Your logo] environment? By proactive energy management with the help of Energy Star! As an Energy Star partner, XYZ Company is committed to improving the energy efficiency of its facilities. Not only will this make our facilities more comfortable, it will also save money and reduce air pollution! XYZ Co. ’s world-class energy management approach is the right thing to do for our clients, our communities, and our financial bottom line! XYZ Company and Energy Star H What is Energy Star? H XYZ’s Commitment to Energy Management H Current and Upcoming Energy Management Efforts Energy Saviips H Save Energy at Work H Save Energy at Home [Insert your logo]

External Communications Earth Day Samples

Earth Day Poster

Earth Day Booklets

Poster

Earth Day Poster

Communications Ideas n n n n Press releases Media kits Fact sheets Feature articles Letters to the editor Posters Newsletters Magnets n n n n Mugs Fact sheets Shirts Pins Pens Mouse pads Web site

Other Opportunities Success Stories on ENERGY STAR Web site n n ENERGY STAR Annual Awards EPA Administrator Christie Whitman with Society of Industrial and Office Realtors Executives ENERGY STAR Labels (top 25% of benchmarked buildings) n 2002 ENERGY STAR Label for Buildings

www. energystar. gov