Embassy of the Kingdom of Morocco in Helsinki The Kingdom of Morocco An Emerging Market
Embassy of the Kingdom of Morocco in Helsinki Morocco: a unique platform location Europe 14 km Tangier Med Port Tangiers Med Morocco
Embassy of the Kingdom of Morocco in Helsinki A Gate to Opportunities
Embassy of the Kingdom of Morocco in Helsinki Over the last 15 years, Morocco has become a highly attractive platform for investors Unique set of Free Trade Agreements Solid macro-economic fundamentals Very stable and safe environment Major upgrade of infrastructures Massive Government-backed plans
Embassy of the Kingdom of Morocco in Helsinki Access to a Large International Market of 1 Billion Consummers European Union: Association Treaty, FTA and Avanced Status In the final stages of a DCFTA Turkey: FTA since 2005 United States: Free Trade Agreement since 2004 Agadir Agreement since 2001 with Jordan, Egypt, Tunisia Many preferential Agreements with African Nations Arab Free Trade Zone since 2003
Embassy of the Kingdom of Morocco in Helsinki Solid macro-economic fundamentals: high GDP growth (~4. 5%/year in 2000 -2014) at 7600$ GDP/Capita ; High investments (>30% of GDP) ; Unemployment reduced from 14% to 10%; inflation down to 1% in 2014 Morocco's Government has put the growth of Foreign Investments, to serve local market or as a platform to serve Europe, Africa and North America, as a top-priority Direct implication of Government officials (Ministers, Regions) to attract and support Foreign Investors Highly attractive set of incentives for investors, incl. co-financing for large projects (land, capex, training…) Free Zones areas, providing comprehensive administrative, fiscal and social measures Solid Banking System, with local actors growing internationally through strong footprint in Africa
Embassy of the Kingdom of Morocco in Helsinki A very stable and safe environment for business and self Business & political risk evaluation Personal risk evaluation Risk rating (1 -4 scale) 1 = Good Risk rating (1 -7 scale) 1 = Good Morocco Brazil Low risk Algeria Turkey Egypt Russia Argent. High risk Argent. Morocco Brazil Low risk Egypt Russia Turkey Algeria High risk
Embassy of the Kingdom of Morocco in Helsinki Business Environment in Morocco Ø Ranked 71 out of 189 economies in the 2015 World Bank “Doing Business” report Ø In the world's top 40 in terms of ease of trade across borders, with outstanding performance in terms of import and export costs Ø According to the UN Conference on Trade and Development’s (UNCTAD) 2014 report, Morocco was North Africa’s largest recipient of FDI in 2013, attracting a total of $3. 5 billion Ø Tangier Free Zone (TFZ) has been ranked amongst the best Free Zones of the MENA region for 2014 by British magazine FDI Intelligence Ø According to World Economic Forum’s experts (WEF), Morocco has moved up five places to 72 nd place in the 2014 -2015 report, which assesses the competitiveness landscape of 144 economies Ø Morocco's Ministry of Economy was awarded the “ 2014 UN public service award” for the Africa region in the category of "Promoting public service delivery that integrates the gender approach“ Ø Baking sector in Morocco is a carefully regulated sector (reason for avoiding economic crash). It has a High rate of banking access (65%). Average in Africa is 10%.
Embassy of the Kingdom of Morocco in Helsinki Business Environment Legal System Economic and Sectorial policies Access to a large International Market Infrastructures Taxation and Cost Factors Orientation And Counseling
Embassy of the Kingdom of Morocco in Helsinki Legal Framework Investor Protection International Agreements Promotion and Investment Protection Agreements Multilateral Agency for Investissement Guarantees Non-double Taxation Internal Law Corporate Legal Environment : Work legilsation, Corporate laws and regulations, Industrial Property, intellectual Property, Commerce Jurisdiction, Banking Sector, Competition, Public Markets and Justice Reform Funds transfer and repatriation
Embassy of the Kingdom of Morocco in Helsinki Orientation And Counseling Moroccan Agency for the Development of Investments Regional Investment Centers Export Morocco www. cmpe. org. ma General Confederation of Moroccan Enterprises www. cgem. ma Moroccan Exporters Association www. asmex. org Office of Fair and Exhibitions of Casablanca www. ofec. ma Tanger Free Zone www. tangerfreezone. com House of the Artisan www. lartisanatdumaroc. ma Customs and Excise Administration www. douane. gov. ma Morocco National Tourist Office www. tourisme. gov. ma Travel to Morocco www. visitmorocco. com
Embassy of the Kingdom of Morocco in Helsinki Major Upgrade in Infrastructure, now among the best Airports Tramways • 14 international airports • Rabat and Casablanca • Casablanca #1 Europe-Africa hub • 1 €Bn Tangiers Med: world-class infrastructure in a strategic location • 8. 5 million containers capacity by 2017 • Target: ranked among World Top 15 • Integrated offer of Industrial, Logistical and Commercial Zones with multimodal infrastructure Highways • 2000 : 150 km • 2010 : 1. 000 km • 2015 : 1. 800 km Railways • First High-speed railway in Africa (Tangier-Casablanca) by 2017 – 1. 8 €Bn Hub & Spoke port to serve Mediterranean, as well as Western African countries
Embassy of the Kingdom of Morocco in Helsinki Economic Policies and Sectorial Strategies Fisheries Plan Halieutis Agriculture Plan vert Plan Emergence Off-shoring Automotive Aeronautics Electronics Agroindustries Textiles Biotechnology Nanotechnology Tourism Vision 2020 Industrial Acceleration Plan 2014 -2020 Plan take-off Micro-electronics
Embassy of the Kingdom of Morocco in Helsinki Renewable Energies The renewable energy sector in Morocco has significant potential for growth due to : • An estimated wind potential of 25 000 MW, out of which nearly 6000 MW will be attainable by 2030 • A solar potential due to 3 000 hours of sunshine a year and 5 KWh/m 2/day of radiation • Significant potential hydropower for micro-hydropower turbines: more than 200 exploitable locations • A significant biomass potential • Highly developed energy transmission infrastructures : Morocco – Spain: 1 400 MW operational
Embassy of the Kingdom of Morocco in Helsinki Solar Plan Renewable Energies Ø National and ambitious project aiming at establishing by 2020 a capacity of 2. 000 megawatts. Ø Generating 52% of energy needs from renewable energies by 2030 Ø Five sites have been identified for the launch of that project: • Ouarzazate, • Ain Bni Mathar, • Foum Al Oued, • Boujdour • Sebkhat Tah
Embassy of the Kingdom of Morocco in Helsinki “Noor Ouarzazate” Solar Complex Ø“Noor Ouarzazate” is the largest multi-technology solar production site in the world with a capacity of 580 MW Ø “Noor I” was launched in February 4, 2016 near the city of Ouarzazate. It generates a capacity of 160 MW, and is equipped with a thermal energy storage device allowing it to operate at full capacity for 3 hours without sunlight (after sunset or cloudy weather) ØWith a capacity of 200 MW, “Noor II” will be equipped with thermo-solar cylindrical parabolic troughs and 7 hours of energy storage capability Ø“Noor III” will have an installed capacity of 150 MW, and will employ central tower technology with salt receivers and 7 to 8 hours of energy storage capability Ø“Noor IV” will include the development of a 50 MW solar photovoltaic power plant
Embassy of the Kingdom of Morocco in Helsinki Logistics Ø The Moroccan logistics sector offers attractive opportunities for transportation, integrated logistics services, and logistical infrastructure Ø A new strategic vision for the logistics sector was due to the intensification in the development and modernization of transport infrastructures as well as improvement in land, air, and marine transport and logistics. Measures Implemented • Total investment of 6 billion euros, two thirds of which originate from the private sector for the following : – Development and implementation of a national integrated network of 70 Multi-Flow Logistics Zones (MFLZ) – Incentivize the emergence of integrated and performing logistics players – Skill Development through a national training plan for logistics professions (61 000 participants through 2015)
Embassy of the Kingdom of Morocco in Helsinki Port of Tanger-Med Ø Its particular position on the Straits of Gibraltar, at the crossing of two major maritime routes, and 15 km from the European Union enable it to serve a market of hundreds of millions of consumers through the industrial and commercial free zones which are run by well-known private operators Ø It will reach a capacity of 8. 5 million containers in 2017 Ø It also wins a big part of the market of container transshipment and has already become a leading hub for cereal transshipment as well Ø It is connected to 164 ports worldwide in 60 different countries
Embassy of the Kingdom of Morocco in Helsinki Logistics They Chose Morocco
Embassy of the Kingdom of Morocco in Helsinki Automobile Ø The automobile manufacturing sector has been one of the Moroccan economy’s best-performing in recent years. With nearly 400 000 cars produced in 2015, Morocco became the largest automobile production platform in the MENA region Ø For the first time, the automotive sector became the first source of Moroccan exports, by reaching 3. 8 billion € (24% of total exports) Ø Renault’s Tangier car factory, the biggest in Africa, required initial investment of more than 1 billion € and will exceed its projected annual production capacity of 400, 000 vehicles in the coming years. Ø With the new Peugeot Citroen Plant, car production should reach 650, 000 units a year, with an aim of 1 million vehicles in the next 5 years.
Embassy of the Kingdom of Morocco in Helsinki Renault plant in Tangier Renault aims to further expand its production capacity in Morocco and is also considering setting up an engine production plant to serve its production plants. Thanks to a partnership between the Kingdom of Morocco, Renault and Veolia Environment, the Tangier plant, inaugurated on February 9 th 2012, emits zero carbon and zero industrial liquid discharges.
Embassy of the Kingdom of Morocco in Helsinki Peugeot Citroen Plant in Kenitra In June 2015, Morocco signed an agreement to set up the PSA Peugeot Citroen plant in the integrated industrial platform, Atlantic Free Zone in the city of Kenitra (47 km north of the Capital Rabat). The new factory, which should be completed by 2019, will produce 200, 000 cars and 200, 000 motorbikes a year and will generate 4. 500 direct jobs and 20, 000 indirect ones.
Embassy of the Kingdom of Morocco in Helsinki Automobile They Chose Morocco
Embassy of the Kingdom of Morocco in Helsinki Offshoring Ø The Offshoring sector includes : • Information Technology Outsourcing • Business Process Outsourcing • Customer Relationship (call centers) Ø Morocco is considered the 1 st labor pool in Africa for call centers Ø The country is ranked 7 th destination in Europe, the Middle East, and Africa Ø Morocco appears in the Top-30 Offshoring destinations (2011 Gartner Rankings) Ø “Casanearshore” is ranked in the Top-5 Offshoring destinations out of 37 cities evaluated (Mc. Kinsey Ranking) Ø 24 of the Top-50 French IT consulting businesses are present in Morocco
Embassy of the Kingdom of Morocco in Helsinki Offshoring They Chose Morocco
Embassy of the Kingdom of Morocco in Helsinki Aeronautics Ø The Moroccan aerospace industry is fast becoming one of the most competitive manufacturing platforms in the world, with more than 100 supply chain companies established in less than 10 years with about 10, 000 employees. Ø Aerospace exports have increased annually 15% between 2009 and 2015. In 2014, aerospace exports reached 0. 7 billion € and represented 4% of total Moroccan exports. Ø The Free Zone Midparc (close to Casablanca Airport), inaugurated in 2013 and occupying 128 ha, includes ready-to-use facilities, shared services for logistics, transport and catering and a business center.
Embassy of the Kingdom of Morocco in Helsinki Bombardier chose Morocco Ø Bombardier invested $200 million on a manufacturing plant to build subassemblies that will create 850 jobs by 2020. Ø "Since making the decision to establish our facility in Morocco in November 2011, we have been encouraged by the growth of the aerospace cluster, and the engagement of all stakeholders in the region. We are confident that there is a bright future for Bombardier, and the whole aerospace industry in Morocco" Chief Country Representative Africa, Bombardier Aerospace.
Embassy of the Kingdom of Morocco in Helsinki Aeronautics They Chose Morocco
Embassy of the Kingdom of Morocco in Helsinki Agri. Business Ø The Agribusiness sector is a driving force of the Moroccan economy, contributing: • 29% of the industrial GDP • 20% of formal employment • 15% of processed products, accounting for a production of more than 80 million MAD. Ø Investments in Agribusiness • Almost 16 billion MAD were invested in the sector between 2004 and 2008 • Today it houses 29% of industrial businesses, employing over 90 000 people.
Embassy of the Kingdom of Morocco in Helsinki Agri. Business Ø The “Plan Vert” is based on 5 initiatives : • A development plan for areas with high export potential • Development plans for the restructuring of the nation’s basic food supply channels • A plan to support intermediary channels • A training program specially intended for the sector Ø A network of Agro poles. • Meknès Agropole • Berkane Agropole • Souss Agropole (Agadir) • Gharb Agropole (Kenitra) • Haouz Agropole (Marrakesh) • Tadla Agropole • Laâyoune Fish Hub • Dakhla Fish Hub
Embassy of the Kingdom of Morocco in Helsinki Tourism • Represents roughly 10% of Morocco’s GDP • 3 500 Km of coastline • Secular traditions & a hospitable population • Naturally rich and diverse • Marrakech has been ranked the top destination worldwide by many trip advisors
Embassy of the Kingdom of Morocco in Helsinki Tourism Vision 2020 • Increase bed capacity by 200 000 by 2020 • 20 million tourists in 2020 • 470 000 new direct jobs by 2020 • 14 Billion euros in revenue from tourism in 2020 • A strategy of touristic regionalization, quality, and sustainable development
Embassy of the Kingdom of Morocco in Helsinki New Port of Tangier Ø The Port of Tangier Ville is located at the entry of the Strait of Gibraltar in the most western part of the city of Tangier. It is located in the city of Tangier itself, on a bay between Cap Spartel and Cap Malabata. Ø 3 cruise ship decks (260, 270 and 360 meters) Ø Luxury hotels (1600 beds) Ø A Cableway connecting the Port to the City center (First of its kind in Morocco) Ø Museum (15000 m 2)
Embassy of the Kingdom of Morocco in Helsinki Morocco’s Involvement in Africa Ø Morocco has made doing business in Africa its defining philosophy in the region, based on a strategy which capitalizes on the virtues of South-South cooperation and on the need for balanced and sustainable human development Ø Morocco’s strategy is characterized by the exchange of experiences and expertise in institutional capacity building, governance and economic empowerment, as well as by the consolidation of academic and vocational training programs and capacity building Ø A significant increase in Moroccan public and private investment in Africa, which enhances the value of local production, revamps the economy and contributes to sustainable job creation Ø Morocco is the second African investor in Africa (Moroccan companies account for nearly 9 percent of the business transacted in Africa)
Embassy of the Kingdom of Morocco in Helsinki Morocco’s Involvement in Africa Ø Launched in 2010, Casablanca Finance City (CFC) has become a major financial hub for Africa. It has managed to attract and encourage international institutions and investors to invest and operate in North, West and Central Africa and using Casablanca as a gateway to access this region (8000 companies already operational).
Embassy of the Kingdom of Morocco in Helsinki Morocco’s Involvement in Africa Ø Morocco is a member of several regional economic and trade bodies, including include the Arab Maghreb Union (AMU), the Common Market for the Eastern and Southern Africa (COMESA), the Community of Sahel-Saharan States (CEN- SAD) and the Greater Arab Free Trade Agreement (GAFTA). Morocco is also a member of the EUoriented Euro. Mediterranean Partnership (EUROMED). Ø Morocco has engaged in many activities to improve access to technologies, infrastructure, and quality of life in Sub-Saharan Africa including technical assistance and expertise-sharing in electrification, access to potable water, road and rail infrastructure, telecommunications, and new technologies infrastructure in countries including Senegal, Gambia, Niger, and Sierra Leone. Ø Moroccan businesses and investors regard sub-Saharan Africa as an important market. Some of which are Attijariwafabank, BMCE Bank, Maroc Telecom, l'Office National de l'Electricité (ONE), Omnium Nord-Africain (ONA), SOTHEMA Maroc, and Royal Air Maroc (RAM) Ø Morocco has signed commercial accords with 16 countries, including Senegal, Gabon, Niger, Ivory Coast, Nigeria, Cameroon, Mali, Angola, Benin, Burkina Faso, The Democratic Republic of the Congo, Chad, and Guinea.
Embassy of the Kingdom of Morocco in Helsinki Moroccan Banks in Africa
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