Elena Donets, 16a Group, V course Roy Raymond

2012 6,12 billion $ Operation income 1 billion $

In the early years, Victoria’s Secret imitated, or some might say, even faked a

By the 1990s Victoria's Secret had become a

By 2011 the budget for the fashion show was $12 million up from the

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>Elena Donets, 16a Group, V course Elena Donets, 16a Group, V course

>Roy Raymond 1977 Roy Raymond 1977

>2012 6,12 billion $ Operation income 1 billion $ 2012 6,12 billion $ Operation income 1 billion $

"America's conception of lingerie" by pioneering "sexy underwear as fashion" and "lingerie mainstream entertainment."

>In the early years, Victoria’s Secret imitated, or some might say, even faked a In the early years, Victoria’s Secret imitated, or some might say, even faked a British cachet to the extent;

"a lifestyle business-and a fashion business, an integral part of our customers lives. We offer our customers glamour, beauty, fashion, and a little bit of romance. We know what fits women physically and emotionally."

>By the 1990s Victoria's Secret had become a By the 1990s Victoria's Secret had become a "mall destination"

>1998 2008 GapBody 1998 2008 GapBody "Victoria's Secret dominates"

>By 2011 the budget for the fashion show was $12 million up from the By 2011 the budget for the fashion show was $12 million up from the first show's budget of $120,000

>Thank you for attention! Thank you for attention!