Elena Donets, 16 a Group, V course

Elena Donets, 16 a Group, V course

Roy Raymond

2012 6, 12 billion $ Operation income 1 billion $

«America’s conception of lingerie» by pioneering «sexy underwear as fashion» and «lingerie mainstream entertainment. «

In the early years, Victoria’s Secret imitated, or some might say, even faked a British cachet to the extent;

«a lifestyle business-and a fashion business, an integral part of our customers lives. We offer our customers glamour, beauty, fashion, and a little bit of romance. We know what fits women physically and emotionally. «

By the 1990 s Victoria’s Secret had become a «mall destination»

1998 2008 Gap. Body «Victoria’s Secret dominates»

By 2011 the budget for the fashion show was $12 million up from the first show’s budget of $120,

Thank you for attention!