Electronic Publishing – Do’s & Don’ts of E-Zines Dr. Michael Stachiw Format International, Inc. Jan. 6, 2006 Dr. Michael Stachiw - Format International, Inc. 1
Electronic Publishing – Do’s & Don’ts of E-Zines u What is an E-Zine? – An E-Zine is an electronic version of a magazine, and usually does not exist in print. – An E-Zine is not a downloadable version of a print magazine. – HTML (or plain ASCII) E-mail file Dr. Michael Stachiw - Format International, Inc. 2
Electronic Publishing – Do’s & Don’ts of E-Zines u Why do an E-Zine? – Inexpensive way to communicate with a large audience – More timely than print media (i. e. delivery time) – Increases customer loyalty and your business image (creates and maintains relationships) Dr. Michael Stachiw - Format International, Inc. 3
Electronic Publishing – Do’s & Don’ts of E-Zines u Before you begin, you need to… – On paper, layout the E-Zine’s F Content F Format F Frequency of delivery F Who is going to deliver the E-Zine Dr. Michael Stachiw - Format International, Inc. 4
Electronic Publishing – Do’s & Don’ts of E-Zines u A must checklist for an E-Zine P Only use “opt-in” e-mail addresses P The sending e-mail address must be “real” P The message subject must reflect the content of the message Dr. Michael Stachiw - Format International, Inc. 5
Electronic Publishing – Do’s & Don’ts of E-Zines u A must checklist for an E-Zine (cont’d) P You must provide your physical US mail address in the E-Zine P You must indicate how to stop receiving the E-Zine P Should not have attached files Dr. Michael Stachiw - Format International, Inc. 6
Electronic Publishing – Do’s & Don’ts of E-Zines u A must checklist for an E-Zine (cont’d) P Minimize advertising in the E-Zine P Photos, PDF’s, etc. need to be linked to, but not included, in the message P Do not use Java Script in the E-Zine P On your website, provide an archive Dr. Michael Stachiw - Format International, Inc. 7
Electronic Publishing – Do’s & Don’ts of E-Zines u Where do I find “opt-in” E-Mail addresses? – Fish-Bowl on the sales counter – Self registration form on your website – Customer E-mails – Purchased from reliable source Dr. Michael Stachiw - Format International, Inc. 8
Electronic Publishing – Do’s & Don’ts of E-Zines u How do I create the E-Zine? – If the E-Zine is going to be HTML, then use a web editor. I would not suggest using Microsoft Word, as it includes items that are e-mail security unfriendly – If the E-Zine is going to be ASCII, then use a word processor, but save the file as ASCII Dr. Michael Stachiw - Format International, Inc. 9
Electronic Publishing – Do’s & Don’ts of E-Zines u How do I deliver the E-Zine? – Do not attempt to send large quantities of e-mails from your desktop e-mail program – Special e-mail software and relationship with internet service provider is suggested Dr. Michael Stachiw - Format International, Inc. 10
Electronic Publishing – Do’s & Don’ts of E-Zines What does an “ideal” E-Zine look like? Dr. Michael Stachiw - Format International, Inc. 11
Electronic Publishing – Do’s & Don’ts of E-Zines Dr. Michael Stachiw - Format International, Inc. 12
Electronic Publishing – Do’s & Don’ts of E-Zines Dr. Michael Stachiw - Format International, Inc. 13
Electronic Publishing – Do’s & Don’ts of E-Zines Dr. Michael Stachiw - Format International, Inc. 14
Electronic Publishing – Do’s & Don’ts of E-Zines Dr. Michael Stachiw - Format International, Inc. 15
Electronic Publishing – Do’s & Don’ts of E-Zines Dr. Michael Stachiw - Format International, Inc. 16
Electronic Publishing – Do’s & Don’ts of E-Zines Dr. Michael Stachiw - Format International, Inc. 17
If you need help or have questions. . . Please feel free to contact us, and we will provide whatever advice or assistance we can. Our contact information is: § § § Dr. Mike Stachiw - Dr. Mike@Agbusinessmail. net Rita Fosse – Rita. Fosse@Agbusinessmail. net Jo Ann Riggs – Jo. Ann. Riggs@Agbusinessmail. net Phone: 314 -428 -3156 Fax: 314 -428 -4102 Dr. Michael Stachiw - Format International, Inc. 18
Dr. Michael Stachiw - Format International, Inc. 19
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