Electronic journal usage statistics Present practice and future

Electronic journal usage statistics Present practice and future progress Tony Kidd Glasgow University Library [t. kidd@lib. gla. ac. uk]

Importance of usage statistics Provision and use l Expenditure on e-journals l Marketing l Budget allocation l 2 Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

Provision of e-journals l E-journals at Glasgow Univ Library – – – 3 1997 1998 1999 2000 2001 2002 362 740 1545 3018 4507 5526 Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

Expenditure on e-journals l 2000/01 Glasgow expenditure (SCONUL) – – – – l 4 Print serials Online serials Print+online serials Online databases Print etc books Online books Document delivery Total 473000 70000 715000 274000 709000 87000 86000 2414000 Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

Expenditure on e-journals l Some percentages – – – 5 Online serials/All serials Online (incl print)/All serials Doc del/All serials Online books/All books All online/All materials 5. 5% 62. 4% 6. 8% 10. 9% 47. 5% Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

Marketing of e-journals Target low-use departments l Varying use of journals l Benchmarking l High use encourages more funding? l 6 Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

Budget allocation Formula: 5. 5% l Internal measurement: sampling l Local cache l Non-Faculty based access l Imprecise measurement l 7 Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

Budget allocation l Computing Service statistics at Glasgow UL – Clin Medicine Biomed & Life Sci Physical Sci Vet Medicine Engineering Soc Sci Dental Law/Financial Arts Comp/Math Sci Education 26. 7% 22. 3% 5. 2% 5. 0% 3. 5% 2. 0% 1. 8% 1. 4% 1. 1% 0. 1% – Other 28. 5% – – – – – 8 Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

External v internal Internal web pages l Double effort l Direct access l Access via links l 9 Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

External usage statistics l l l Available from most large publishers ICOLC Guidelines for statistical measures of usage of web-based information resources BUT… – – 10 Inconsistent Different formats Different timetables Different definitions Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

External usage statistics l Source – – – Publisher Gateway Aggregator l l 11 Browse or search? Linking Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

Possible solutions • • • 12 PALS usage statistics working group ARL E-metrics project ICOLC Guidelines National Commission on Libraries and Information Science (NCLIS) Electronic access and use related measures NISO – revision of Z 39. 7 (Library Statistics) ISO – revision of 2789 (library statistics) and 11563 (library performance measures) Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

COUNTER l http: //www. project. Counter. org/ 13 Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

COUNTER – Endorsed by • • • 14 AAP, Association of American Publishers ALPSP, The Association of Learned and Professional Society Publisher ARL, Association of Research Libraries ASA, Association of Subscription Agents and Intermediaries BIC/EDIt. EUR JISC, Joint Information Systems Committee NCLIS, National Commission on Libraries and Information Science NISO, National Information Standards Organization PA, The Publishers Association STM, International Association of Scientific, Technical & Medical Publishers UKSG, United Kingdom Serials Group Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

COUNTER structure l Chair: Richard Gedye, Oxford University Press l l Project Director: Peter Shepherd l l – – – 15 pshepherd@project. Counter. org Steering Group – l rgedye@project. Counter. org c 30 members endorsing organisations librarians publishers & intermediaries Task forces Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

COUNTER Code of Practice l l Release 1 by end-2002 Usage reports – – Librarians’ survey Closing date 15 August l l l 16 http: //www. project. Counter. org/ Definitions Technical measurement considerations Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002

COUNTER – 2003 onwards Code revision, compatible with previous releases l Levels of compliance l Monitoring/audit l But most important l l 17 Adoption/implementation… of a single code Statistics in Practice, IFLA Satellite Conference, Loughborough, 13 -15 August 2002