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Electronic commerce • Part 1: Introductory Overview • Part 2: Business and Policy Issues Electronic commerce • Part 1: Introductory Overview • Part 2: Business and Policy Issues • Part 3: Pricing and Electronic Transactions • Part 4: Document Management and Digital Libraries • Part 5: Business Applications • Part 6: Revenue Streams Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 1

Part 1: Introductory Overview • Definitiosns of E-commerce: four perspectives • Communications • Business Part 1: Introductory Overview • Definitiosns of E-commerce: four perspectives • Communications • Business process • Service • Online Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 2

Communications perspective • Delivery of • Information • Products/services • Payments • Via phone Communications perspective • Delivery of • Information • Products/services • Payments • Via phone lines, computer networks, or other e-means Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 3

Business process perspective • Application of technology toward automation of business transactions and workflows. Business process perspective • Application of technology toward automation of business transactions and workflows. Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 4

Service perspective • Tool to • Cut service costs • Improve quality of goods/services Service perspective • Tool to • Cut service costs • Improve quality of goods/services • Increase speed of service delivery Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 5

Online perspective • Capability to • Buy, sell • Products, info • On Internet, Online perspective • Capability to • Buy, sell • Products, info • On Internet, online services Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 6

Internet/Web Commerce • the Internet for on-line commerce • technical and operational concerns of Internet/Web Commerce • the Internet for on-line commerce • technical and operational concerns of electronic commerce • solutions Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 7

Internet/Web Commerce: Opportunities and Challenges • the Web as a • commercial medium • Internet/Web Commerce: Opportunities and Challenges • the Web as a • commercial medium • distribution channel • medium for marketing communications • barriers to commercial growth on the Web • from both sides’ perspective: • supply • demand Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 8

The Internet/Web as a Platform for Electronic Commerce Institute for Visualization and Perception Research The Internet/Web as a Platform for Electronic Commerce Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 9

Advertising and Marketing • Information-Based Marketing • Advertising on the Internet • Charting the Advertising and Marketing • Information-Based Marketing • Advertising on the Internet • Charting the On-Line Marketing Process • Market Research Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 10

Finding customers, consumers, and resources • Resource Search Discovery • Information Search and Retrieval Finding customers, consumers, and resources • Resource Search Discovery • Information Search and Retrieval • Electronic Commerce Catalogs or Directories • Information Filtering • Consumer-Data Interface: Emerging Tools Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 11

Customer Services • • Technical support Club/communities Profiles and customization Communicating with customers Institute Customer Services • • Technical support Club/communities Profiles and customization Communicating with customers Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 12

Part 2: Business and Policy Issues Institute for Visualization and Perception Research © Copyright Part 2: Business and Policy Issues Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 13

Electronic Commerce: Policy Issues • Public policy issues’ impact on • business decisions • Electronic Commerce: Policy Issues • Public policy issues’ impact on • business decisions • pricing • service/product offerings • marketing approach Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 14

National/International Encryption Policy • competing needs for privacy and governmental disclosure Institute for Visualization National/International Encryption Policy • competing needs for privacy and governmental disclosure Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 15

Part 3: Pricing and Electronic Transactions Institute for Visualization and Perception Research © Copyright Part 3: Pricing and Electronic Transactions Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 16

Trusted Third Parties in Electronic Commerce • need for trusted third party for electronic Trusted Third Parties in Electronic Commerce • need for trusted third party for electronic commerce transactions • bank • "certification authority" (CA) Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 17

Electronic and Network Payment Models and Systems • Electronic Payment Systems • Digital Token-Based Electronic and Network Payment Models and Systems • Electronic Payment Systems • Digital Token-Based Electronic Payment Systems • Smart Cards and Electronic Payment Systems • Credit Card-Based Electronic Payment Systems • Risk and Electronic Payment Systems • Designing Electronic Payment Systems Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 18

Part 4: Document Management and Digital Libraries Institute for Visualization and Perception Research © Part 4: Document Management and Digital Libraries Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 19

Document Management and Electronic Commerce • Electronic document management • Internal Document Library • Document Management and Electronic Commerce • Electronic document management • Internal Document Library • Types of Digital Documents • Structured documents • Virtual, active, compound documents • Document Infrastructure Issues • Corporate Data Warehouses • Document management applications Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 20

Digital Copyrights • Digital Copyrights and Electronic Commerce Institute for Visualization and Perception Research Digital Copyrights • Digital Copyrights and Electronic Commerce Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 21

Electronic catalogs • Virtual catalogs Institute for Visualization and Perception Research © Copyright 1998 Electronic catalogs • Virtual catalogs Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 22

Part 5: Business Applications Institute for Visualization and Perception Research © Copyright 1998 Haim Part 5: Business Applications Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 23

Electronic Markets and Auctions Institute for Visualization and Perception Research © Copyright 1998 Haim Electronic Markets and Auctions Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 24

Serving Intra-organizational Needs: Intranets • Intra-organizational Electronic Commerce • Internal Electronic Commerce Systems • Serving Intra-organizational Needs: Intranets • Intra-organizational Electronic Commerce • Internal Electronic Commerce Systems • Customization • Internal Information Systems • Work-flow Automation and Coordination • Supply Chain Management Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 25

Educating and Training Customers and Employees • Computer-Based Education and Training • On-Demand Education Educating and Training Customers and Employees • Computer-Based Education and Training • On-Demand Education • Distance/distributed Training/learning Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 26

Electronic Publishing • • Dynamic creation and updating Flexibilty Interactivity Multimedia Customization Global reach Electronic Publishing • • Dynamic creation and updating Flexibilty Interactivity Multimedia Customization Global reach Opportunities for new interactions between contributors and readers Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 27

Part 6: Revenue Streams • • Subscriptions Transactions Ads Database marketing • Lists Institute Part 6: Revenue Streams • • Subscriptions Transactions Ads Database marketing • Lists Institute for Visualization and Perception Research © Copyright 1998 Haim Levkowitz 28