Effective District Strategies for Struggling Clubs Rotary Zone 24 West www. Great. Ideasto. Share. com
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Today’s Facilitators Zone 24 W Coordinator Team Members Gayle Knepper Dave Stambaugh District 5010 District 5060 Jackie Hobal Al Bergsma District 5370 District 5360
Topics for Discussion ÜImpact of struggling clubs ÜAssessing the risk factors ÜDeveloping a strategy ÜForming a team ÜTaking action: 6 steps ÜA real life story
Poll Question
Identifying the Impact of Struggling Clubs Gayle Knepper District 5010 Rotary Coordinator Rotary Zone 24 West www. Great. Ideasto. Share. com
The Impact of Struggling Clubs ÜExisting & potential members ÜOther clubs & district ÜCommunity ÜPotential partners & funding sources ÜService projects ÜRotary’s image
Identifying the Risk Factors Rotary Zone 24 West www. Great. Ideasto. Share. com
Signs of At-Risk Clubs Ü Progressively declining Ü Ü Ü membership Few service projects Lack of social events Poor and/or cancelled meetings Consistently late dues Does not file required reports
Signs of At-Risk Clubs More Examples ÜLittle member participation in district events ÜDifficulty in finding leaders ÜFew younger members ÜLittle or no fundraising ÜLack criteria of functioning club
Poll Question
How do we start? Ü District planning process is consistent Ü Club actions are individualized Ü 6 -step process for results
Defining Struggling Clubs Dave Stambaugh District 5060 Assistant Rotary Coordinator Rotary Zone 24 West www. Great. Ideasto. Share. com
Step 1: Assessing the Risk ÜQuantify club functioning ÜContinuity in review/ assessment ÜAnnual review of all clubs; semiannual review of at-risk clubs ÜTrack trends: club moves from healthy to struggling over time
Step 1: Assessing the Risk Ready-to-Use Tools ÜRotary Club Central ÜVibrant Club Assessment ÜClub Self Assessment
Rotary Club Central Governor & AG View
Vibrant Club Assessment
Club Self Assessment
Effective Rotary Clubs Indicators - MOP Measures club functioning ÜEffective Club Criteria ÜMinimum Standards
Effective Club Criteria ÜSustain/Increase membership ÜImplement successful service projects ÜSupport TRF (financially & program participation ÜLeaders beyond the club level
Minimum Standards ÜMeet regularly * ÜConduct effective service projects * ÜAccept visits of district/RI leaders ÜPay RI & district dues without assistance * ÜMembers receive a Rotary magazine * frequently observed in struggling clubs
Minimum Standards ÜMaintain liability insurance ÜAct consistently with RI policies ÜProvide accurate membership lists ÜResolve disputes amicably * ÜNo litigation with RI ÜCooperative district relationship *
Creating the Plan Gayle Knepper District 5010 Rotary Coordinator Rotary Zone 24 West www. Great. Ideasto. Share. com
Step 2: Categorizing Clubs Rotary Club Central
Rotary Club Central Categorizing Clubs 5. Excellent – consistently engaged 4. Good – engaged, could increase effectiveness 3. Satisfactory – is functioning, could improve 2. Needs improvement - significant assistance needed 1. Non-functional – failed to meet functioning club criteria
Other Considerations ÜNumber years at risk ÜAssistance already provided ÜResponse of the club ÜWas structured follow-up plan implemented? ÜHave targets been set & what is the progress?
Step 3: Prioritization & Decisions Ü How will resources be allocated? Ü What will have the most impact? Ü Plan by category, customize by club Ü Include in district strategic plan Ü Involve DG/DGE/DGND for continuity & long-term results
Step 4: Forming the Team Who is responsible? Ü Team size: 4 to 7 Ü Based on district & geography Ü District team or regional teams Ü DG participates (perhaps adjunct member) Ü Consider “turnaround specialist”
Step 4: Forming the Team Composition Examples ÜDistrict leaders ÜRecent PDGs ÜTurnaround specialized ÜFrom vibrant club ÜRegionally or district based
Poll Question
Identifying the Action Steps Jackie Hobal District 5370 Assistant Rotary Coordinator Rotary Zone 24 West www. Great. Ideasto. Share. com
Possible Action Steps ÜVisioning ÜCustomized solutions ÜPairing with a vibrant club ÜAssign a mentor for development in areas needed ÜConsider making it a satellite club or merging two clubs
“Required” for Results ÜClub is committed to change & to accept help ÜWritten plan and targets for club ÜTimeline sufficient for change and regular progress reports
Step 6: Follow Up, Evaluate & Adapt ÜConsistent follow up & support ÜRegular progress reports & feedback ÜAdaption of plan, as needed ÜAG is key link
When might it be time… for the club to close? ÜYears of consistent work & no change ÜPoor community reputation ÜClub is no longer relevant ÜClub unwilling to change ÜDoes not meet functioning club criteria
A Real Life Story Dave Stambaugh District 5060 Assistant Rotary Coordinator Rotary Zone 24 West www. Great. Ideasto. Share. com
Roadmap: Creating a Vibrant Club The Morinville Story Duane Gibb Morinville Rotary Club District 5370 Ü
Morinville Snapshot 1996: Club chartered 32 members 2011: 17 Members Today: 55 members (+223. 5% since 2011)
Morinville Profile: 2011 Club Ü Prominent in community Ü Outstanding service record Ü At risk Membership Ü 17 members, average 62 Ü 4 members under age 50 Ü Average membership duration: 12 years Ü # joining past 10 years: 4
Rotary Club of Morinville Story Begin with “End in Mind” Ü Fellowship + service + fun = loyalty/engagement/retention “Visioning” for Membership Ü Create project plan until June 30, 2014 Ü Membership target for June 30, 2014: - 36 to 55 (100 – 200% growth) - Critical element: accomplish in 3 -year timeframe
2011 The Morinville Story Club Ambiance ÜEnvironment needed improvement ÜFew programs, cliques, “closed shop” Today ÜWelcoming ÜPrograms scheduled 3 months ahead ÜGreeters ÜFun
The Morinville Story Stages of Growth: Attraction st 4 months: setting the Ü 1 stage ÜOpen house (member information) ÜUsed outside assistance ÜSecond generation Ü “Low hanging fruit”
The Morinville Story Stages of Growth Membership Ü 17 to 33 (2011/ 2012) Ü 33 to 44 (2012/ 2013) Ü 44 to 51 (2013/ 2014) Ü 55: 2015 (today)
The Morinville Story Stages of Growth Today: Vibrant club Ü 30+ attend meetings ÜActive in community projects ÜSponsored Interact clubs ÜSignificant presence in the community
Rotary Club of Morinville Story Status June 30, 2014 Ü 51 members – 200% increase Ü 6 members age 35 or younger Ü 19 members age 50 or younger
Looking Ahead: Continued Growth & Challenges July 1, 2014 to June 30, 2017 Ü Need to operate for club of 55 (rather than 17) Ü Expand membership committee Ü Increase member involvement - Social events - Youth exchange - Education / Firesides
Looking Ahead: Continued Growth New “End in Mind” ÜJune 30, 2017: 85 members ÜMeeting attendance: 50+
Questions?
Summary: Six Steps to an Effective District Strategy 1. Assess clubs 2. Segment by vibrancy category 3. Plan: Prioritize, make resource decisions, develop strategy 4. Form the team 5. Take action 6. Follow up, evaluate, adapt
Resources Jackie Hobal District 5370 Asst Rotary Coordinator Rotary Zone 24 West www. Great. Ideasto. Share. com
Resources rotary. org ÜRotary Club Central ÜClub Assessment Tools ÜBe A Vibrant Club (booklet) ÜMembership Development Resource Guide (assessments)
Resources www. Great. Ieas. To. Share. com ÜVibrant Club Assessment ÜClub Self Assessment
Resources In person ÜCommunity Expertise Professional who works to turn around struggling organizations/ businesses ÜYour Rotary Coordinator
Zone 24 W Coordinator Team Gayle Knepper Jackie Hobal rotary 5010@ak. net Overall Coordinator D 2225, D 5040 Liaison jackiehobal@gmail. com Asst Coordinator D 5060, D 5360 Liaison Dave Stambaugh Al Bergsma dstambaugh@elltel. net Asst Coordinator D 5010, D 5050 Liaison bergsma. al@gmail. com Asst Coordinator D 5370, D 5550 Liaison Rotary. Coordinator. Team@gmail. com Send best practices, ideas and samples for sharing
Rotary Coordinators Zone 24 E/32 Lynda Ryder Karien Ziegler Zone 24 E lryder@silicates. com Zone 32 karien@comcast. net www. Great. Ideasto. Share. com
Webinars RI & Zone www. Rotary. org Search “webinars” Topics from membership and service to leadership and Club Central. Zone 24 West Growing Membership: Non-Traditional Club & Member Options Wed, March 11, 7 pm EST/4 pm PST
Thank you for joining us today! www. Great. Ideas. To. Share. com
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