Effective Collaboration: Risk Communications and Data Sharing Conference of Radiation Control Program Directors May 16, 2011 Jessica Wieder EPA Center for Radiation Information and Outreach 202 -343 -9201 wieder. jessica@epa. gov Jonathan Lifland FEMA Contractor – ORISE
Overview Ø Nuclear Detonation Communications Activities at the Federal Level Center for Radiation Information and Outreach Pg 2
Interagency Collaboration Center for Radiation Information and Outreach Pg 3
Planning Guidance Recommendations to maximize the preservation of life in the event of an urban nuclear detonation. • • • Shelter and evacuation Medical Care Population Monitoring Decontamination Public Preparedness Emergency Public Information Center for Radiation Information and Outreach Pg 4
Weather Matters Center for Radiation Information and Outreach Pg 5
>300 c. Gy Illustrative Weather Variations Sept 15, 2006 Mar 15, 2006 Jun 15, 2006 Dec Apr Oct Jan 15, 2006 Feb 15, 2006 Aug Noon 6 >100 c. Gy >1 c. Gy in 2 hr July 15, 2006 Nov 15, 2006 May 15, 2006 Noon Weather Matters! 6 LLNL-PRES-409771
Decay Center for Radiation Information and Outreach Pg 7
48: 00 6: 00 5: 45 5: 30 5: 15 5: 00 4: 45 4: 30 4: 15 4: 00 3: 45 3: 30 3: 15 3: 00 2: 45 2: 30 2: 15 2: 00 1: 45 1: 30 1: 15 1: 00 : 45 : 30 : 15 Fallout Changes with Time 24: 00 Hours : Minutes
Get Inside Center for Radiation Information and Outreach Pg 9
Get Inside, Stay Inside Center for Radiation Information and Outreach Pg 10
Get Clean Center for Radiation Information and Outreach Pg 11
Get Clean Center for Radiation Information and Outreach Pg 12
Communicating to a Non-technical Audience A brilliant scientific discourse is wasted if no one listens or understands it. Journal of the American Medical Association Center for Radiation Information and Outreach Pg 13
Post-Detonation Communications The goal: • Provide technically-accurate, clear, consistent messages across all levels of government to the public as quickly as possible to save lives. The document includes: • Key messages for the impacted community and the nation • 98 anticipated questions and answers Document update in progress Center for Radiation Information and Outreach Pg 14
Public Message Testing Ø Write short, concise and simple messages Ø Do not use contradicting statements Ø Use directive, authoritative language Ø Provide prioritized instructions Ø Modify “instructions will change” to “instruction will be updated” Ø Encourage people not to leave their homes Ø Tailor messages to various audiences Center for Radiation Information and Outreach Pg 15
December 16, 2010 Center for Radiation Information and Outreach Pg 16
Nuc/Rad Communications Working Group Ø Under FEMA’s IND Response and Recovery Program ü Volunteers from federal, state and local governments and academic institutions ü Radiation communicators and technical specialist Center for Radiation Information and Outreach Pg 17
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