EDUCAUSE Live Communications Needs in Campus Dorms Dewitt

EDUCAUSE Live! Communications Needs in Campus Dorms Dewitt Latimer, Ph. D. University of Notre Dame Walt Magnussen Ph. D. Texas A&M University President, ACUTA 1

Evolution or Revolution… Rapid technological advances and convergence coupled with global societal and generational changes have led to a different communications dynamic on campus – A dynamic that most campuses are ill-equipped to keep up with, provide service for, or leverage to their advantage. 2

255 million users in US… 2007 CTIA STUDY -- http: //files. ctia. org/pdf/CTIA_Survey_Year_End_2007_Graphics. pdf 3

Talking over 2 trillion minutes in 2007 alone… 2007 CTIA STUDY -- http: //files. ctia. org/pdf/CTIA_Survey_Year_End_2007_Graphics. pdf 4

Carried by 213, 000 cell sites 2007 CTIA STUDY -- http: //files. ctia. org/pdf/CTIA_Survey_Year_End_2007_Graphics. pdf 5

Spending $138 B in 2007 CTIA STUDY -- http: //files. ctia. org/pdf/CTIA_Survey_Year_End_2007_Graphics. pdf 6

What We Know – Omnipresent Wireless § 75% Cellular Ownership by U. S. in 2006 • • • Ireland – 100% Japan – 95% Asia/Pacific – 90. 2% ownership Russia – 89. 3% European Union – 78 -83% • Czech Republic, Estonia, Lithuania, and Slovenia @ 100% • Mexico – 70% § One billion wireless high-speed (3 G) data users worldwide by 2012 7

Wireless use by college students (2006) § 91% of on-campus undergraduates have a cell phone • 85% sent on average 115 text messages in past month spending on average 20 minutes each day • 60% are rider on family plan while 40% have own plan • Average length of phone ownership 37 months • 39% have owned more than 48 months • Average of 1. 5 providers Average Monthly Spending by College Students Spring 2006 Spring 2005 Spring 2004 Spring 2003 Spring 2002 Spring 2001 Cell $69 $54. 78 $43. 60 $38. 24 $30. 29 $20. 88 LD Est $2. 80 $4. 13 $5. 85 $5. 17 $10. 75 $21. 32 SPRING 2006 TELECOM STUDY -- www. studentmonitor. com 8

Social Networks will hyper-drive mobility… § 85% of college students visit social networking sites and 70% routinely use them to communicate amongst friends § Spend on average 6. 5 hours/week § Have on average 111 social friends • Many are from far away that they have never met face to face § My. Space signs deal with AT&T § Facebook, Yahoo, and Google all have developed mobile interfaces § GPS enablement of Social Networks will sky rocket 9

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The Texas A&M University Story… § State University which is a part of the Texas A&M University System. There approximately 47, 000 students at TAMU with about 25% of them living on campus § University established in 1876 with a little over 400 buildings on campus § TAMU is served by a 25, 000 line Centrex service from Verizon. Currently migrating to Vo. IP 11

TAMU Residence Hall Story § Three types of students • Civilian • Corp of Cadets • University owned apartments (mostly graduate students) § Services included in each room • Telephone line with local service (no instrument included) • A pair of 100 Mbps Ethernet connections (with Gigabit backbone) • Analog Cable Television (about 84 channels with 8 TAMU channels and optional HBO) • Wireless being installed as funds are available 12

TAMU Survey results… § Like many other campuses TAMU began to question the validity of paying for phones in the residence halls. § A tale of two surveys (top findings were): • Fall 2006 • Do you use the phone line provided in your room? • If you were offered an optional land line would you buy it? • Do you have a cell phone 70% 14% 97. 3% • Spring 200 • Do you use the phone line provided in your room? • If you were offered an optional land line would you buy it? • Do you have a cell phone 30% 10% 97. 2% 13

Students objections to removing phones… § § Poor cell phone service in the Residence Halls (40% indicate that service is unreliable in the room in Fall 2006 survey). Local calls utilize minutes for the student’s cell phone (73% use land line for local calls). Limited minutes on cell phone plans Security - Students were concerned about a lack of quickly available land lines in emergencies (53% of students support removing land lines if “life line” emergency phones are installed in convenient areas) 14

Optional Vo. IP service… § Survey of most requested features: • • Caller ID Call Waiting Call Forward Phone Trace Speed Call Selective Call Reject Selective Call Accept Selective Ring 80. 28% 74. 65% 26. 76% 18. 31% 15. 49% 12. 68% 9. 68% § Instrument Options • SIP phone in room (student buys their own SIP phone) • Analog gateway in closet (student uses any phone) 15

TAMU Solution § Remove land lines from civilian and corps rooms (apartments left). This will result in a $500, 000 savings. § Install hardened life line phones in key areas. § Offer optional Vo. IP service in rooms. $50. 00 per semester. Only 1 person has signed up for this for the fall semester. § RFP with UT Austin for Distributed Antenna service. • System currently being installed with August 2008 turn up date for the dorm areas. Contract in place for over 20 nodes each for AT&T Wireless and Verizon Wireless. 16

The ACUTA Story § Dorm phones, wireless access, Vo. IP and Emergency Notification are probably the four hottest topics from ACUTA. § Annual Conference (July 2008) – while there are not sessions dedicated to this topic, it is mentioned in many sessions relating to Vo. IP, funding and wireless implementations. § Topic of discussion during June 26 th audio seminar on Vo. IP § Topic of several email threads on ACUTA listserv www. acuta. org 17

The Notre Dame Story… § Private liberal arts school with 8800 undergraduate and 3000 graduate students. • 80% of students live on campus § 160 buildings on campus with a heavy emphasis on gothic architecture and campus aesthetics. § Notre Dame had been a 14, 000 line Centrex shop (AT&T) since early 90’s 18

ND Residential Dorm Story… § Notre Dame historically included cost of land-line service in Student Room and Board rate § Spring 2005 student survey showed top 4 of 5 most desired IT services were: • • Wi. Fi in dorms Local network printing in dorms CATV in dorms Better cellular coverage in dorms and on campus 19

ND Residential Dorm Story… § Spring 2005 survey showed that voice services were ranked in the bottom 5% of valued services. • Survey showed less than 50% students used dorm phone less than once/week • 24% used less than once/month § Centrex station calling statistics also showed marked decline in land-line usage by students • Voicemail statistics showed most voicemail not read in 7 days § Spring 2005 survey showed 94% student cellular ownership 20

What ND did… § Removed mandatory phone service in dorms • Flipped dorm cost-model to be “opt-in” • Student can pick from any voice service of their choosing including cellular, Vo. IP, Skype, and even ND Centrex service • Safety hall phones installed on all floors (2 -3 per floor) • Hall Rectors and RA’s have voice as part of their package 21

What ND did… § Redirected dorm voice revenue to cover top Res. Net priorities • 3849 Centrex lines have been removed from service. • Installed CATV included in R&B • Any advanced digital CATV/HDTV services billed to student • Installed Wi. Fi in all dorms • Built out 17 -node cellular Distributed Antenna System • High-end print stations in dorms 22

Interesting facts thus far… § Only 27 out of 6300 residential students actually chose to pay for ND-provided land-line service in 07 -08; down from 80 in 06 -07 (the first opt-in year). § 90% of students voluntarily gave the University their cell phone number as an emergency contact number and 40% voluntarily published their cell number (as their primary contact information) in campus directory. 23

Can You Hear Me Now… Let’s Talk All Things Cellular DAS… 24

The Cellular Solution – Distributed Antenna Systems § Carrier & technology independent; 850 & 1900 MHz, CDMA/GSM/UTMS. § Designed to be nearer the ground; eliminates need for high towers on/near campus. Eliminates need for huts! § Multiple carriers per antenna cuts down on antenna deployment and aesthetic impact. § Fiber backhaul from antennas to carrier BTS in Co-lo facility meant near zero-footprint solution in the field. 25

Notre Dame RF Coverage Pre-DAS 26

Notre Dame Cellular DAS Design Anticipated outside coverage rings of 16 DAS nodes 27

Notre Dame Cellular DAS 28

Notre Dame Cellular DAS 29

Notre Dame Cellular DAS 30

Notre Dame Cellular DAS 31

Notre Dame Cellular DAS 32

Notre Dame Cellular DAS 33

Notre Dame RF Coverage after DAS 34

The Perfect Storm… § Notre Dame had the perfect mixture of high demand low service from the cellular operators. § Our non-metropolitan campus meant the carriers couldn’t solve the ND problem through other means. § We are private and could pick the solution provider we wanted without any outside factors. § We were a Centrex shop and therefore could realize immediate cost savings of shutting down landlines. 35

Thank You 36