Educational Television
What is the landscape?
Nick Jr. • Airing weekdays from 9: 00 AM to 1: 30 PM and Saturdays on CBS from 7: 00 am TO 11: 30 am • Dora the Explorer, Blue’s Clues, Little Bill Lazytown. • “Help your children learn and grow. ”
Noggin • Available from 6: 00 AM to 6: 00 PM every day • Delivered via digital cable to 43 million subscribers. • Repeats of Nick Jr. shows, Play with Me Sesame, Oobi, Tweenies and Miffy. • “. . connected learning approach which links key educational content with experiences children know and love with a detailed network-wide curricular framework guided by national standards in preschool education. . ”
Playhouse Disney • Weekdays from 6: 00 AM -12: 30 PM Weekends from 6: 00 AM- 10: 30 PM • Bear In the Big Blue House, Stanley, and Out of the Box • “At Playhouse Disney we believe that imagination and learning go hand in hand. . programs teach preschoolers a variety of skills to help them become well rounded including social skills, thinking skills, early academics, imagination and self expression. . ”
Discovery Kids • Weekdays 6: 00 AM - 12: 00 PM on TLC and 5: 00 AM – 11 AM on Discovery Kids • Magic School Bus, Todd World, Animal Jam and Peep. • “Ready, Set, Learn”
PBS Kids/RTL • Ready To Learn television service is a national effort to improve the school readiness of young children through the reach of public broadcasting. • The core of Ready To Learn is a full day of non-violent, commercial-free, educational children's television programming that is broadcast free of charge to every American household.
Questions • Should we establish a standard for educational programming that we should all be judging our efforts against? • What content areas should we be focusing on? • How do we distinguish ourselves in this competitive environment?