Edit your own Website Manage your own SEO How to get Pulled on the Internet David Saul, MD www. cmsmadeeasy. com Get found (flirt) Get liked (wear lipstick) Get pulled! © CMS made easy 2010
Punch above your Weight • Customer loyalty is no longer a given • Most people check out the competition before buying • People will buy online if they can © CMS made easy 2010
Internet Marketing Take Mr Google Searcher, online at 1: 00 am. He wants to buy a new drill to put some shelves up. … 1. He is ready to buy 2. May respond to brands, but will compare 3. He knows what he is looking for and will PULL it from his searches What he is looking for may not be what he should buy. Your pushy sales message may not be what’s on his mind. © CMS made easy 2010
Findability - SEO Search Engine Optimisation (SEO) The things you do to a Web Page to make it ATTRACT Search Engines. • • • Use good URL and Page File Names Research Keywords Write good Content Use all the Tags Use a Sitemap and Robot files This doesn’t necessarily get you on Page 1, but it is an essential pre-requisite. What gets you on page 1 is Website Promotion … © CMS made easy 2010
Findability - SEM Web & Search Engine Marketing (SEM) The things you do to a Website to make it POPULAR on the web. • • • Get good, relevant external LINKS Register (Google, Alexa, DMOZ, Yahoo, 500+ more!) Submit Articles www. articledashboard. com, www. submityourarticle. com Start a BLOG Send out Press Releases e. g. www. prlog. org Promote Bookmarking e. g. www. delicious. com, www. stumbleupon. com Socialise - Twitter, Facebook, Linked. In Publish Multi-Media Join in – forums, comments … Newsfeeds © CMS made easy 2010
High Page Ranking Good SEO Good SEM “Findability” © CMS made easy 2010
You got Pulled – now Push Landing Pages An Optimised Page, designed to get PULLED Two stage process • The Search Engine View (get pulled) • The first page seen on your website (first kiss) © CMS made easy 2010
Like Me Landing Page If you’re lucky, you’ll get 2 seconds to sell your message. © CMS made easy 2010
Internet Marketing (SEM) Good SEO Good SEM Findability Good Landing Pages more & Sales Leads © CMS made easy 2010
The Landing Page Rules 1. Bold confirmation you’re in the right place 2. Clear and simple 3. Limited navigation – – – Looks professional (1/2 second judgement), uncluttered, not brassy … Clear HEADING saying “Hey – we do Simple CMS stuff” Reason to buy “Cheap CMS – deal ends Saturday” • Summary benefits – Clear CALL TO ACTION - e. g. Complete our form (prominent – he’s ready to buy) Latest survey of top Leaders in the SEO industry. Download your FREE copy Try our site assessment test online. Click here to start. Sign up for our free CMS and SEO Newsletter. Register 27 Top Tips for Search Engine Optimisation Look what some of our clients have achieved. See back copies. © CMS made easy 2010
In Summary… • • Research Keywords Design and Optimise Landing Pages Promote the Website Measure and Improve © CMS made easy 2010
More Training Other Webinars from CMS made easy • How to Research Keywords • SEO in detail • Google Adwords • How to create Landing Pages For further details email enquiries@cmsmadeeasy. com © CMS made easy 2010
References Useful Links Publication www. cmsmadeeasy. com www. articledashboard. com www. ezinearticles. com www. getslightlyfamous. com Keyword Tools adwords. google. com/select/Keyword. To ol. External www. cmsmadeeasy. com/webceo. html www. goodkeywords. com www. keywordspy. co. uk Technical Tools www. browsershots. org © CMS made easy 2010
Edit your own Website Manage your own SEO David Saul 0705 080 4092 david@cmsmadeeasy. com Strategic Growth programmes Websites Content Management SEO and SEM programmes Training & Support www. cmsmadeeasy. com On the Internet, nobody knows you’re a dog! © CMS made easy 2010
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