«Ecological building materials» PR-project Grinevich Ekaterina SO-401 St. Petersburg 2014
Content • • • Back ground Problems Ecowool «Wave» Natural paints Target Audience Actions Media Channels Budget Conclusion
Back ground Very important to have ecologically secure place, and it is important that it was your house. In the house is conducted most part of life, children grow up. Ecological construction materials - are materials which in the process of manufacturing and maintenance don't litter environment.
Problems • Environmentally unfriendly building materials harmful to the health • Production of not ecological building materials demands big power consumption. • Ecological building materials can be used in recycling and decomposed faster, and not ecological can't
Ecowool • Ecowool doesn't contain volatile substances, which would be unhealthy • Ecowool has high thermal insulation properties • Ecowool - difficult flammable material.
«Wave» • Thermal insulation «Wave» consists of flax production waste • «Wave» can be used for warming the interior walls of the building exterior and for sound insulation.
Natural paints • Natural paints don't contain oil (petrol) • Natural paints are made of eucalyptus, orange, linseed, rosemary, lavender oil, as well as vegetable pitch, clays, natural vegetable and earth pigments.
Target Audience • Adult citizens • People who are engaged in construction, want to make repair • Сonstruction companies
Actions • To distribute brochures and leaflets in construction shops; • To place posters in public transport; • Cooperation with construction companies
Media Channels • Newspapers: «Construction weekly» , «Construction newspaper» , «Technologies of construction» ; • Magazine: «Top house» , «Building Russian Review» , «Hi home» , «Building Business» ; • Internet (website, banners) • Brochures and leaflets; • Billboard
Budget • 15 000 $ for newspapers and magazines advertising; • 2 000 $ for brochures and leaflets; • 4 000 $ for posters in public transport; • 30 000 $ for samples of materials for construction company In total: 51 000 $
Conclusion Why do we need look for when choosing on ecologically materials for building? Ø For own health and the health of our family Ø You will help the environmental situation, you will not aggravate her.
Thank you for your attention!
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