Eco Europe Now presented by Sven Oehme

Eco Europe Now presented by Sven Oehme & Julie Lerner The European-American Business Organization, Inc. Thursday, January 24, 2008 8: 00 a. m. – 10: 00 a. m. Princeton Club 15 West 43 rd Street New York, NY 10036 © 2008 EABO

The European Union Overview European-American Business Organization, Inc. © 2008 EABO

The European Union European-American Business Organization, Inc. © 2008 EABO

NAFTA, CAFTA & the EU Four Freedoms EU GOODS LABOR SERVICES CAPITAL NAFTA &

Euro: Benefits of a Single Currency X X X Dramatic reduction of exchange rate risk Streamlined operations Increased competition Facility in pricing issues European-American Business Organization, Inc. © 2008 EABO

EU - USA Bilateral Trade The EU & the US are each other's main trading partners EU-US account for the largest bilateral trade relationship in the world Source: Europa. com - European Commission “Bilateral Trade” & “The Transatlantic Economy 2008” by Daniel Hamilton & Joseph Quinlan European-American Business Organization, Inc. © 2008 EABO

EU – USA: Market Comparison US exports of goods and services to the EU rose 16. 2% in the first half of 2007 16. 2% Europe accounts for 50% of US total global 50% earnings The US places 50% of its total FDI in 50% Europe, approx. $700 billion Source: Europa. com - European Commission “Bilateral Trade” & “The Transatlantic Economy 2008” by Daniel Hamilton & Joseph Quinlan European-American Business Organization, Inc. © 2008 EABO

New York Trade with Europe: No. 1 New York Exports (in billions) 1. Europe 14. 7 2. Canada 12. 2 3. Asia 13. 0 4. Middle East 6. 2 5. Latin America & Caribbean 2. 6 6. Africa 0. 9 Reference year-2006 http: //tse. export. gov European-American Business Organization, Inc. © 2008 EABO

Why EU Creates Opportunities for US SMEs • Excellent infrastructure and major infrastructure improvements in the new 12 members • Free movement of labor and capital creates more entrepreneurial opportunities & competitive workforce • Reliable judicial system & low exchange rate risk European-American Business Organization, Inc. © 2008 EABO

Eco Europe Now. Why? European-American Business Organization, Inc. © 2008 EABO

Euro - Dollar Relationship Reference: The Economist as of Jan 7, 2008 European-American Business

Green Market in Europe Maturity of European Market & Consumer habits and statistics European-American

Consumer Behavior: Europe vs. USA Europeans are % more likely…than Americans • • 50% buy green products… 50% 25% recycle… 25% • 30% influence their friends & family about the 30% environment 32% motivated to buy products with seals 32% indicating the product is environmentally-friendly • Source: The 2007 European LOHAS study Photo Source: www. Lohas. com European-American Business Organization, Inc. © 2008 EABO

Public Sector: European Green Procurement Europe’s public authorities are influential consumers More than 40% of their tenders published in the year preceding the study contained green criteria E. g. France Free Bike Scheme Source: Europa. eu – Environment “Green Procurement” European-American Business Organization, Inc. © 2008 EABO

Green Incentives in Europe “We want people to say that after the French presidency, Europe was transformed into a greener economy with a different kind of growth and consumption pattern, and that Europe has taken all the necessary steps to bring its partners on board, ” Jean-Pierre Jouyet, the minister for European Affairs “We all agree that the EU must have a pioneering role in the world on this issue and influence others through its weight as an important market - that is policy, ” said Johannes Laitenberger, chief spokesman for the European Commission. Source: “France and Britain ready to lay out eco-friendly tax cuts. ” International Herald Tribune. November 1, 2007 European-American Business Organization, Inc. © 2008 EABO

Green Market: Country Overview Germany • After the US, Germany is the 2 nd largest market for eco-products worldwide • Increase demand for consumer products, e. g. Eco design furniture, Eco design clothing, etc. France • France’s eco-industry is ranked 4 th in the world after the United States, Germany, and Japan. • The bio-cosmetic market raises between 30% to 40% every year with $210 million in sales (Organic Monitor) UK • Increase demand for consumer products, e. g. Energy efficient appliances • 2012 Games in London: Extensive budget to make the East End of London into an environmentally responsible site for the games Italy • Public Procurement accounts for 19% of GDP, and 30% of green products demand • Increasing demand for green building materials & renewable energy technologies © 2008 EABO

Exporting into Europe Intellectual Property Value Added Tax CE Marking Reach Eco Label European-American

Intellectual Property Patents Trademarks European-American Business Organization, Inc. © 2008 EABO

Value Added Tax VAT is… a general tax that applies to all commercial activities involving the production and distribution of goods and the provision of services a consumption tax because it is borne ultimately by the final consumer. It is not a charge on businesses Source: European Commission – Taxation & Customs Union European-American Business Organization, Inc. © 2008 EABO

CE Marking CE marking is an indication that a manufactured product complies with the essential EU requirements Objective: to harmonize product safety concerns CE is mandatory in order to place product in the EU Source: European Commission – CE Marking European-American Business Organization, Inc. © 2008 EABO

CE Marking Directives Goods NOT covered: Transportation Cosmetics Agriculture Pharmaceutical Textile industries Other certifications at the EU and national level apply to these type of products European-American Business Organization, Inc. © 2008 EABO

CE Marking Directives CE Marking covers 23 categories of manufactured products: Medical Devices Construction Materials Electrical Equipment Electromagnetic Compatibility Equipment to use in potentially explosive atmospheres (ATEX) Gas Appliances Hot Water Boilers Lifts Machinery Measuring Instruments Directive Medical Devices Noise Emission in the Environment Noise - The Household Appliances Non-automatic Weighing Instruments Personal Protective Equipment Plugs and Sockets Regulations Pressure Equipment Radio & Telecommunications Terminal Equipment Recreational Craft Simple Pressure Vessels Toy Safety European-American Business Organization, Inc. © 2008 EABO

REACH is an acronym for Regulation on a Registration, Evaluation, Authorization and Restriction of Chemicals Entered into force on June 1, 2007 in the 27 member states of the EU Products imported above 1 metric ton per year: Chemical components/inputs/products Finished consumer and industrial products European-American Business Organization, Inc. © 2008 EABO

Eco Label Unique EU Certification Aimed to help EU consumers distinguish environmentally friendly products and services Include all products except food, drink, pharmaceuticals, and medical services Eco-label is voluntary marketing tool Source: Europa. eu Main Products covered: 1. Cleaning products 2. Appliances 3. Paper Products 4. Clothing 5. Lubricants 6. Home and Garden Products 7. Tourism Services European-American Business Organization, Inc. © 2008 EABO

National Certifications France Austria & Germany Scandinavia European-American Business Organization, Inc. © 2008 EABO

Steps to go into Europe Financing Opportunities Identify and /Incentives Apply Market Penetration Strategy Identify & Comply with EU & National Regulations Place Your Eco-Product in the EU Market Research © 2008 EABO

How EABO can help you? Finding a strategic partner: Obtain key resources such as more customers, additional capital, special expertise… For SMEs, partnerships provide capital, credibility, sales, marketing, product distribution, and manufacturing European-American Business Organization, Inc. © 2008 EABO

taxes · duties · fees · licensing · partnering · market entry · recruiting ·joint ventures product storage · distribution · contracts · networking · regulations · trademarks · copyrights Questions about expanding your business in Europe? The American Business Forum on Europe, EABO’s sister company, is the first and only US-based Euro Info Correspondence Center appointed by the European Commission. European-American Business Organization, Inc. © 2008 EABO

Euro Info Correspondence Center USA (EICC USA) • Licensed by the EU Commission, one of over 300 Centers in 38 countries across Europe, the Mediterranean & Middle East • Provides U. S. companies with information about business opportunities in Europe • Provides access to business-related EU legal aspects and regulations information • Visit www. eabo. biz for more information European-American Business Organization, Inc. © 2008 EABO

Contact Information Sven C. Oehme President and CEO oehme@eabo. biz Tel: 212. 972. 3035 Julie Lerner Managing Director julie@eabo. biz Tel: 212. 972. 3035 405 Lexington Avenue 37 th Floor New York, NY 10174 www. eabo. biz © 2008 EABO