c7ed2b93bceda3a2a75dcbc43a0220e7.ppt
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E-Dagang E-Perniagaan Perdagangan bergerak (Mobile Commerce) Pertukaran Data Elektronik Mekanisme Pembayaran
Rangkaian luas sedunia yg menggunakan model pengkomputeranpelayan/pelanggan dan model rujukan TCP/IP Merupakan cara yang berkesan bagi individudan organisasi utk menawarkan maklumat dan produk melalui antaramuka pengguna grafik web mudah guna diseluruh dunia
Kebersambungan dan capaian global Mengurangkan kos komunikasi Kos urusniaga yang lebih rendah Mengurangkan kos agensi Interaktif, anjal, dan penyesuaian Mempercepatkan pengedaran pengetahuan
Internet menyediakan satu set teknologi yg sedia ada untuk perdagangan elektronik yg boleh digunakan utk mewujudkan laman-laman baru bagi pasaran, jualan dan sokongan pelanggan dan menghapuskan orang tengah semasa urusan jual beli.
KATEGORI CONTOH Kedai hadapan maya Amazon. com, Virtual Vineyards, Security First, Network Bank Penumpu tempat elektronik Internet mail, Dealer. Net , Industrial Marketplace, Insure. Market Broker maklumat Part. Net, Travelocity, Auto-by-Tel Broker transaksi E*Trade, Ameritrade Rumah penjelasan elektronik Bid. com, On. Sale Lelongan elektronik Priceline. com Penghantaran produk digital Build-a-Card, Photo. Disc, Sonic Net Penyedia kandungan Wall Street Journal, Interactive, Quote. com, Tripod Penyedia khidmat secara tahan Cyber Media, Tune Up. com
E-Commerce
Doing business online The online process ofdeveloping, marketing, selling, delivering, servicing, and paying for products & services transacted on internetworked global marketplaces of , customers, with the support of a worldwide network of business partners. More than on-line shopping, encompasses other business activities
Location is not a factor Must build customer satisfaction, loyalty, & relationships Success factors Selection and value Offer a good selection of attractive products and services Build a reputation for high quality, guaranteed satisfaction, and top customer support Performance and service Site must be efficiently designed for ease of access, shopping, and buying Service must be friendly and helpful
Success factors Look and feel Attractive storefront, shopping areas, and multimedia product catalogs Advertising and incentives Targeted, personalized ads Incentives include – Coupons, Discounts, Special offers, Vouchers for other web services Personal attention Encourages customers to buy and make return visits Welcomed by name, Greeted with special offers Guided to the parts of the site that you are most interested in Relationship building
Success factors Community relationship a feeling of belonging to a unique community Virtual communities – Discussion forums, Newsgroups, Chat rooms, Message boards – Cross-links to related web communities Security and reliability Customers must feel confident regarding the security of their… – Credit card, Personal information, Transaction details Must feel that you are dealing with a trustworthy business. Reliability: information asymmetry
The wholesale and supply side of the commercial process Businesses buy, sell, or trade with other businesses Includes… Electronic data interchange Electronic funds transfer
How is google making money? How is yahoo making money? How is amazon. com making money? How is 50 below. com making money?
E-business
The use of nearly any information technologies or systems to support the business. The use of Internet technologies tointernetworkand empower business processes, Electronic commerce, and, Enterprise communication & collaboration within a company & with its customers, suppliers, & other business stakeholders. Is not synonymous withe-commerce. It is much broader in scope, going beyond transactions to signify the use of the internet. Any type of business activities.
Benefits of Intranet Connectivity: accessible from most computing platforms Can be tied to internal corporate systems and core transaction databases Can create interactive applications Scalable to larger or smaller computing platforms
Easy-to-use, universal Web interface Low start-up costs Richer, more responsive information environment Reduced information distribution costs
Finance and accounting Human resources Sales and marketing Manufacturing and production
General ledger reporting Project costing Annual reports Budgeting
Company On-line publishing of corporate policy Job postings and internal job transfers Company telephone directories, and training Employees Healthcare Employee savings Competency tests
Competitor analysis Price updates Promotional campaigns Sales presentations Sales contracts
Quality measurements Maintenance schedules Design specifications Machine outputs Order tracking
Mobile Commerce
Electronic Data Interchange
Enables the computer-to computer exchange between two organizations of standard transaction Examples: Transactions are through the network, eliminating the printing and handling of paper at one end and the inputting of data at the other
Net marketplaces: On-line marketplaces, point-topoint connections, integrated information Also called e-hubs : provide a single digital marketplace based on Internet technology for many different buyers and sellers more transaction oriented than private industrial network, generating revenue from purchase and sale transactions and other services provided to clients
Electronic Payment Processes
Processes are complex Near anonymous nature of transactions Security issues Wide variety of debit and credit alternatives Wide variety of financial institutions and intermediaries Web payment processes Credit cards Purchase orders Electronic shopping chart
Electronic funds transfer (EFT) Uses a variety of IT to capture and process money and credit transfers between banks and businesses and their customers ATMs Pay-by-phone Web-based – Pay. Pal & Bill Point (cash transfers) – Check. Free and Pay. Trust (automatic bill paying services) Electronic bill payment Point-of-sale terminalslinked to bank EFT systems
Introduction What is Enterprise Information Portal? Benefit CIGNA. com Enterprise Portal About CIGNA Benefits Recommendation
What is Enterprise Information Portal? The Enterprise Information Portal (EIP) is a concept for a Web site that serves as a single gateway to a company's information and knowledge base for employees and possibly for customers, business partners, and the general public as well In one model, an EIP is made up of these elements: Access/Search, Categorization, Collaboration, Personalization, Expertise and profiling, Application integration, Security
Increase Productivity and Efficiency Integrate information and applications in central location with single and simple User Interface (UI). Eliminate info glut through centralized organization and clean presentation. Speed revisioning improve time-to-market through closer collaboration. , Increase Employee Satisfaction Provide self-service access to benefits info, company news, employee directory, training, IT helpdesk, travel booking; Find information fast — better UI, personalization. Improve Communication and Collaboration Cost-effective platform for corporate communications, company/industry news; Speed decision-making, work across functions and geographies; Eliminate redundant processes, preventable mistakes.
Reduce Costs Reduce demands on IT, administrative costs of redundant processes; Save money from printing and distribution by publishing directly to the intranet; Roll out new applications and services faster without associated training costs. Create New Revenue Opportunities Build and foster customer relationships; Increase sales through new direct channel; Offer "sticky" services that build loyalty within existing customer base
CIGNA was formed in 1982 through the combination of INA Corporation and Connecticut General Corporation. Our name mixes the letters INA and CG together. Today, CIGNA's service mark, the Tree of Life, symbolizes the corporation's culture, mission and products. Like a strong and healthy tree, CIGNA has deep roots For more than 125 years, the CIGNA companies have been helping people lead healthier, more secure lives. CIGNA Corporation's subsidiaries are leading providers of employee benefits in the United States. Their products and services include managed and indemnity health care coverage; group life, accident and disability insurance; retirement services; and investment management. They also offer life insurance and employee benefits in selected international markets.
Improved Customer Satisfaction With the personalization and self-service capabilities of the portal, CIGNA plan participants can manage their retirement plans and access their health care information online. Instantly review medical and dental claims to better manage their health plans Perform online transactions, such as ordering medications or choosing a doctor Manage their retirement and investment accounts, including view balance details, move 401(k) funds between accounts and change contributions Access a consolidated, interactive snapshot of their investment plans Receive personalized health and investment
c7ed2b93bceda3a2a75dcbc43a0220e7.ppt