E-Commerce: Technology and Business Development Andy Diaz Sofia Mayor Chris Ratigan
E-Commerce The distributing, buying, selling, marketing, and servicing of goods and services over public and private computer networks. Includes all the business activities of the sales cycle.
Scope of E-Commerce Facilitation of commercial transactions Development of information analysis Emergence of web commerce
Facilitation of Commercial Transactions Electronic Data Interchange (EDI) Transfer of data. Electronic Funds Transfer (EFT) Transfer of money. Internet and the World Wide Web
Facilitation of Commercial Transactions EDI American National Standards Institute (ANSI) X 12 standards HTML XML and Web Services EFT Programs – ex. Direct Deposit Transactions – ex. POS transactions Automated Clearing House (ACH)
Information Analysis Enterprise Resource Planning (ERP) n Customer Relationship Management (CRM) n Supplier Relationship Management (SRM) Data Mining Data Warehousing
Web Commerce Emails Web banners Personal accounts Shopping carts Electronic payments Secure connections
E-Commerce Today E-banking PC banking Online Banking Offshore manufacturing, imports, exports Laws, taxes, commercial documents E-logistics Shipment tracking, reporting
Success factors Good product Competent management team Good post-sales services Well-organized business structure and network infrastructure Secured, well-designed website
Successful E-Commerce There are various factors that must be considered in setting up or expanding into a successful e-commerce business.
Security Measures Fraudsters will divert approximately US$3. 6 billion from U. S. e-commerce in 2007, a 20 percent increase over 2006 Traffic to many of the largest shopping Web sites soared 37 percent over last years Cyber Monday. Attitudes toward privacy and security have changed.
E-Commerce Security HTTPS - You know that you're on an SSL protected page when the address begins with "https" and there is a padlock icon at the bottom of the page. SSL is all about encryption SSL - SSL uses PKI and digital certificates to ensure privacy and authentication.
SSL Certificates Most important part of e-commerce security is the SSL certificate. The SSL certificate helps to prove the site belongs to who it says it belongs to. SSL Certificate Vendors with Credibility
E-Commerce Experience Concerned more with user experience. Less Patience with sites.
Web Analytics Helps improve your page design, layouts and other factors that effect how visitors interact with a site. Tracking tools can also help e. Commerce merchants to improve their ad spend and conversion rate from sponsored listing programs like Google Ad. Words.
Search and Categorization Search Usability is key for creating a successful e-commerce business. Search Query n n n Spotlighting Boosting Query Rewriting
Search Analytics Search Entry Pages Time Tracking SERP Click-Through Rates Bail Rates
Software for Analytics Various Software available You have to know what the information means and how to use it
Consumer Usability Design – everything down to the smallest detail in design affects e-commerce. Good Search Categorization Servers (outages) n Yahoo’s Merchant Service had outages that cost many merchants a lot of business on Cyber Monday. Checkout
Logistics Shipment and Management Big Business – Automated Small Business – prone to human error because its manual Consumers will be unhappy if they don’t have reliability
Technical and Organizational Aspects of E-Commerce. Market Research and Analysis New business plan Expand into a new market Good Business Planning Traditional Business Plans. Quicken Small Business Administration Software Palo Alto Software Business Resource Software Launch a new product or service Writing An Effective Plan. Business Plan Outlook Business Plan Pro Business Plan Outlook Understanding Supply and Demand
IT and Management Teams Good management teams armed with an IT Strategy to build new software products, add value to the business, and service the customers. Software for virtual teams. (Groupware) E Business Can Increase employee productivity Increase employee effectiveness Decrease cost of business Increase Competitive Advantage Increase communication within business, with suppliers, and with customers.
Transactions: Digital Signatures: Evidence of online contract. Click wraps: Establish business rules Payments: 90% of transactions are made by credit cards Payment Gateways: Still used by most small and home businesses. Merchant Account: Pay. Pal Cyber. Cash
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