E-commerce in Turkey Mgis 410 by Ezgi Akpınar
in 1998. . . MIGROS ONLINE www. migros. com. tr n n n n It started online shopping service via Internet in the fall of 1997. It had 21 thousand subscribers and was visited by more than 130 thousand visitors in one year. The product variety is 5 thousand in number. At first Maslak, Göztepe, Galleria, İzmir Alsancak and Ankara Maltepe Migros began to give the online shopping service. Besides, the service would include all districts of Istanbul as well as Antalya and Adana in a short time. The transactions are under the security of SSL (Secure Socket Layer) Protocol. Transaction costs are as follows; n n No orders taken for those that costs less than 2 Mio. TL. 300. 000 TL is taken for orders that cost between 2 -6 Mio. 200. 000 TL is taken for orders that cost between 6 -10 Mio. No transaction cost is taken for orders that cost more than 10 Mio.
in 2004. . . MIGROS ONLINE & KANGURUM www. migros. com. tr n n n www. kangurum. com. tr Migros Online Market and Kangurum has approximately 450 thousand subscribers and are visited by 11 thousand people daily. They have more than 100 thousand products available, 20 thousand of which belong to Migros. In Migros Online Market, the products that do not require physical see-and-touch and hard to carry are the best sellers such as packages of 12 toilet papers, 5 liters water, canned cola in multipacks or diapers. Tomates, mince, raki and bananas are also listed as best sellers. In Kangurum, cellular phones, personal electronical devices, FB uniforms, Koçtaş products and pastry are the best sellers in order. The service includes all districts of Istanbul as well as most districts of Adana, Ankara, Antalya, Bodrum, Fethiye-Göcek, İzmir, Marmaris, Mersin. The transactions are under the security of SSL Protocol.
in 2004. . . MIGROS ONLINE & KANGURUM www. migros. com. tr n n www. kangurum. com. tr Migros Online Market & Kangurum is a both B 2 C and B 2 B service provider (for Beko- Beylikdüzü, Arçelik. Sütlüce, Turkcell Plaza, Çamlıca Plaza). Transaction costs are as follows; n n For Migros Online Market, 1. 5 Mio TL. is fixed for the orders that cost less than 75 Mio and no transaction cost is taken that cost above 75 Mio TL. For Kangurum, the cost varies according to the products volume and distance of delivery. But the minumum fee is 3 Mio TL.
in 1998 SUPERONLINE SHOPPING www. shop. superonline. com. tr n n n n It started in May and had 17 shops at that time. It had 4 thousand subscribers. Tickets of 4 -5 cinemas could be bought online from Superonline Shopping. Florist, grower and optician made the best sale in Superonline shopping. It was possible to buy computers, shirts, shoes, CD’s and cassettes from Superonline shopping. There was no security problem in using credit cards because SSL (Secure Socket Layer) protocol was used. Extra guarantees were given to costumers in Superonline shopping. For example, if they deliver wrong or damaged product, the consumer has the right to not get, to change the product or be paid back.
in 2004. . . SUPERONLINE SHOPPING www. shop. superonline. com. tr n n n n It still continues powered by estore (www. estore. com. tr). The number of subscribers is not acknowledged. Under 27 categories 100 thousand kinds of products are available. No more cinema or festival tickets. The “telephone” category makes the best sale followed by “electronics” and “computer”. The delivery is made under the guarantee of estore and the delivery fee is calculated automatically dependent upon the weight of the product and delivery distance. The transactions are under the security of SET(Secure Electronic Transaction) Protocol.
in 1998 SPECTRUM OFFICE SUPERSTORE www. spectrum. com. tr n n It started in May 1998. It had 4 thousand subscribers. in 2004 n n Spectrum Office Superstore is closed. But a new one available. CENTRUM OFFICE ONLINE www. centrumofis. com
REFERENCES • http: //www. shop. superonline. com. tr/ • http: //www. estore. com. tr/ • http: //www. kangurum. com. tr/ • http: //www. spectrum. com. tr/ • http: //www. centrumofis. com/ • http: //www. totalchoicehosting. com/help/id 94. htm (What is SSL Protocol? ) • http: //www. biznet. com. tr/dokumanlar/Onur_Arika n_GSEC. html (What is SET Protocol? ) • Tozkoparan, G. “ Alışverişte tuş devri” Milliyet, Gazete Pazar • E-mails received from Birsen Kukul (Estore) and Ahmet Dörtyön (Kangurum)
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