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E-Commerce in China Dr. Kaiquan Chen TDV Inc. Board chairman 20/09/01 E-Commerce in China Dr. Kaiquan Chen TDV Inc. Board chairman 20/09/01

EC in China Agenda • Internet market develops rapidly in China • The enterprises EC in China Agenda • Internet market develops rapidly in China • The enterprises demand on EC intensively in China • Enterprises’ investment in EC changes to maturity and application • Market structure of E-commerce in China • Mobile EC market developes rapidly • The development of EC in China No. 1

EC in China Basic Establishment of Communication Develops Rapidly Amounts of telephone develops rapidly EC in China Basic Establishment of Communication Develops Rapidly Amounts of telephone develops rapidly in China, it will be 156 mil. by year 2000. Mobile telephone amount will be 72 mil. Source: MII, 2000 No. 2

EC in China No. 3 Internet Customers Market Develops Rapidly Internet customers will exceed EC in China No. 3 Internet Customers Market Develops Rapidly Internet customers will exceed 100 mil. by 2005, include mobile internet customers. Internet Uesr Million Source: CNNIC, 2001

EC in China Internet Customers Market turn to maturity The lastest data of IDC EC in China Internet Customers Market turn to maturity The lastest data of IDC indicated normal Internet customers has reached 61. 9% in China, but it was 36% in 1999. Source: CNNIC, 2001 No. 4

EC in China No. 5 Abundant, convenient and protean Mobile Terminal Mobile Notebook PDA EC in China No. 5 Abundant, convenient and protean Mobile Terminal Mobile Notebook PDA Mobile Secretary Carry-home Game Player(with network play and select function) World will be changed by Mobile Internet Digital Camera(with data exchange function) Icebox(with information board controled by mobil phone) Car (with data information and entertainment system) MP 3 Player (with download function) Wirlless PIM Home stakeout and control(with system movement and report function)

EC in China Basic conditions of E-Commerce have been built • The Chinese government EC in China Basic conditions of E-Commerce have been built • The Chinese government promote EC-market actively • Byelaw of Internet and security of communication network comes on conjointly • Constitute the laws of EC actively • Commercial banks found bank-online and China Finance Center of Authentication (CFCA) • Commerce dept. of government and large scale state-owned enterprise connect the Internet actively • Little enterprise’s local IT basic construction level raise quickly • Appeared new mode of EC like e. Marktplace etc. No. 6

EC in China The level rises promptly that the enterprises cognize electronic commerce In EC in China The level rises promptly that the enterprises cognize electronic commerce In condition of the in-depth market education and intense market competition, there are 92% enterprises which need EC in China, that can raise competition ability. But there are only 34% that enterprises need EC in the same research in 1999. Source: CNNIC, 2000 No. 7

EC in China It raised intensely that the enterprises demand EC There are 41% EC in China It raised intensely that the enterprises demand EC There are 41% enterprises that have started the market propagandistic campaign online who have their owned net-site, and there are 38% that have started the application of EC Source: CNNIC, 2000 No. 8

EC in China Investment in IT of enterprise has been changed in 2000 in EC in China Investment in IT of enterprise has been changed in 2000 in China, it increased in software and service, which indicated the mature of IT construction of the Chinese enterprises Source: CNNIC, 2000 No. 9

EC in China The change of investment for electronic commerce of the enterprises For EC in China The change of investment for electronic commerce of the enterprises For meet the development of EC in China, the emphases of investment have been changed that changed from solicitude enterprise outside to perfect the enterprise chain of supply & demand, build enterprise electronic commerce platform step by step. Source: CNNIC, 2000 No. 10

EC in China No. 11 Development process of E-commerce in China Revenue US$B There EC in China No. 11 Development process of E-commerce in China Revenue US$B There will be $133 G in B 2 B market of EC in China by 2005, which will be implemented with e. Marketplace mainly. 150 100 e. MP e. Info 50 25 e. P/e. D 90 Source: CNNIC, 2001 95 00 05 10 Year

EC in China The revenue of EC in China will enlarge rapidly The revenue EC in China The revenue of EC in China will enlarge rapidly The revenue of EC in China will be $150 G, CAGR will be 134% by 2005 Source: CNNIC, 2000 No. 12

EC in China The construction of E-Commerce in China Source: CNNIC, 2001 No. 13 EC in China The construction of E-Commerce in China Source: CNNIC, 2001 No. 13

EC in China No. 14 China VS U. S. in composing of B 2 EC in China No. 14 China VS U. S. in composing of B 2 C market Internet Uesr M The income of more than 53%Chinese Internet subscribers is between 1500-2500 US$ US 25 15 PRC 10 5 $1, 500 Source: CNNIC, 2001 $3, 000 $6, 000 $12, 000 >$24, 000 Income/Y

EC in China The forecast of Mobile EC in China 2000 -2005 No. 15 EC in China The forecast of Mobile EC in China 2000 -2005 No. 15

EC in China No. 16 Development process of EC in China 2000 – 2005 EC in China No. 16 Development process of EC in China 2000 – 2005 1998 - 2003 transaction 1997 -2000 processing additional interactive characteristic additional à to C B characteristic 1996 -1999 à to B B à Intranet Info express à EDI à interactive à SCP à individuation ERP à Market info à Basic Engine à Self-help à Product info à Point connect à service 1996 1997 Source: CNNIC, 2001 1998 1999 2000 2001 integration additional characteristic à SCM à CRM à industry à function à Customization à individuation 2002 2003 2004

EC in China No. 17 Developing EC in China CUSTOMERS SUPPLIERS Supply Chain Management EC in China No. 17 Developing EC in China CUSTOMERS SUPPLIERS Supply Chain Management Manufacturing Enterprise Resource Planning Distribution &Order Management Organization Logistic& Transportation Customer Relationship Management Customer Contact Center Sales Force Automation Customer Marketing Management e. Business

EC in China No. 18 The development tendency of the electronic commerce market in EC in China No. 18 The development tendency of the electronic commerce market in China • Develop EC internally and externally – Enterprises should improve their internal management across-the -board for development of electronic commerce and establish adaptive operation platform for electronic commerce environment • Lighthouse’s effect – The large scale enterprise will bring along medium or small enterprises to apply electronic commerce, there will come into being a new chain of supply and demand based on electronic commercial platform between the enterprises • Success will come when conditions are ripe – The improvement of external environment will be a good channel for electronic commerce – Electronic commerce companies build “cargo ship” for electronic commerce – Electronic commerce will start by enterprises’s in-house requirement which like water

Q&A Thank you! http: //www. tdv-tech. com Kaiquan Chen TDV Inc. Board chairman Tel: Q&A Thank you! http: //www. tdv-tech. com Kaiquan Chen TDV Inc. Board chairman Tel: 86755 6551282 Fax: 86755 6551283 E-mail: [email protected] com