431ce1a53eadc3bf03bd4d62fb228351.ppt
- Количество слайдов: 27
E- COMMERCE and BUSINESS MODELS in MARITIME TRANSPORT Edvard Tijan
INTERNET - history - basic principles - network services
E-COMMERCE: - characteristics - division - advantages - disadvantages - applications - security of business transactions
BUSINESS MODELS - brokerage - advertising - infomediary - merchant - manufacturer (direct) - affiliate - community - subscription - utility
BROKERAGE MODEL - marketplace exchange - buy/sell fulfillment - demand collection system - auction broker - transaction broker - distributor - search agent - virtual marketplace
ADVERTISING MODEL - portal - personalized portal - niche portal - classifieds - user registration - query based paid placement - contextual advertising - content targeted advertising - intromercials - ultramercials
INFOMEDIARY MODEL - advertising networks - audience measurement services - incentive marketing - metamediary
MERCHANT MODEL - virtual merchant - catalog merchant - click-and-mortar - bit vendor
MANUFACTURER (DIRECT) MODEL - purchase - lease - license - brand integrated concept
AFFILIATE MODEL - banner exchange - pay-per-click - revenue sharing
COMMUNITY MODEL - open source - public broadcasting - knowledge networks
SUBSCRIPTION MODEL - content services - person-to-person networking services - trust services - internet service providers
UTILITY MODEL - metered usage - metered subscriptions
- SHIP BUILDING - SHIP REPAIR & MAINTENANCE - SPARE PARTS - BUNKERS & LUBRICANTS - CONTAINERS (PURCHASING, TRANSPORT, EMPTY SLOTS) - NAVIGATION & COMMUNICATIONS - NEWS, JOBS & INFORMATION - PORT OPERATIONS - RESEARCH & DEVELOPMENT - DOCUMENT MANIPULATION - SHIPBROKERING. . .
*** ISOCONTAINERS *** - brokerage (buy/sell fulfillment) - advertising (portal - search engine) - data base, updated daily - suppliers send information - new & used containers - ISO specs, non standard (SEABOX) - container locator - worldwide view by ports - advantages over the traditional model
*** FREIGHT ON LINE *** - brokerage (marketplace exchange) - requests for freight or for transport of freight - exposes freighters to more vessel operators (& vice versa) - inquiries (freight requests) & quotations - download (saves $$$) - base of concluded deals (for future reference) - free for the first 20 inquiries each month - foolproof data input - advantages over the traditional model
*** BUNKER WORLD *** - brokerage (demand collection system) - brokerage (search agent) - brokerage (virtual marketplace) - global directory of suppliers - bunker requests from prospective buyers - supports blind bidding - over 350 suppliers, over 1000 ports - payment only for successful transactions - competition ---> lower prices
*** OTHER SERVICES *** INTERBOX - of 100. 000 $, 16% is lost SMARTBUNKERS - buy/sell fulfillment - demand collection system - transaction broker SHIPVERTICAL - catalog merchant NAVALWEB - portal
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431ce1a53eadc3bf03bd4d62fb228351.ppt