DVT 515 535 545 Products Training Materials

DVT 515, 535 & 545 Products Training Materials for Product Launch Cognex-ASP Internal Training Materials

Cognex-ASP Internal Training Materials Product promotion team? l Peter Neve – – Leigh Simpson ID product Thomas Nepstadt PC Vision Jean-Michel Cambie Checker Valérie Laforgue In-Sight & DVT l Team’s goals – – Train Cognex & PSI’s & ASP’s Help implement product requests Support big fish opportunities Provide support material for you and your customers

Cognex-ASP Internal Training Materials Agenda l DVT – everything you need to know on new products – – – New hardware Intellect software How to move existing customers from Framework to Intellect l In-Sight Exlorer (ISE) – update on the latest great tools l Competition – quick update & feedback opportunity l Seminars – how easy it is for you to run these locally

Cognex-ASP Internal Training Materials Complete Range of Machine Vision. Pro™ PC Vision with World’s Premiere Tools In-Sight™ for Tough Industrial Apps DVT Easy-to-Use Vision Sensors ID Products for Code Reading Checker™ Sensing Beyond Photos

DVT 5 x 5 Hardware Training Materials for Product Launch Cognex-ASP Internal Training Materials

Cognex-ASP Internal Training Materials Fewer models covering same product space Processor Upgrade Rename 515 Processor Upgrade Rename 535 Price Reduction Processor Upgrade Rename 545 Replace with 535 Replace with 545 C at same price Performance Upgrade Price Reduction Replace with XS at same price Replace with 554 at same price Price Reduction Replace with 554 C at same price Replace with Better Performance Move to In-Sight Replace with 545 C at better price Price Decrease

Cognex-ASP Internal Training Materials Current DVT range 515 535 545 Performance Upgrade Price Decrease

Cognex-ASP Internal Training Materials Price-Performance Positioning DVT 545 DVT 530 Price DVT 540 Upsell path Price X 2 DVT 535 DVT 510 DVT 515 Performance IS 5100

Cognex-ASP Internal Training Materials DVT 515 Hardware Specifications l Processor – – Texas Instruments Processor Both DVT & In-Sight now based on TI l Memory – – 64 MB of RAM 16 MB of Flash (100+ product files) l Imaging Chip (CMOS) – – – Global shutter 640 x 480 resolution 60 full frames per second l Communications – – – Ethernet 10/100 MB (Auto Cable Crossover) Serial (with optional Serial Converter) 8 Onboard Digital I/O Shown with optional integrated lighting (available separately) All tools except ID & OCR

Cognex-ASP Internal Training Materials Imaging Improvements l Snapshot shutter at higher rates – Reduced image blur for motion l Near IR capability – Sensitivity up to 850 nm Better responsiveness to IR light Noise 510 Image 515 Image

Cognex-ASP Internal Training Materials DVT 515 Improvements From DVT 510 Speed +50% Memory X 4 Better imager Global shutter Easier communication Same Price N 5 VT 51 D rd anda st cost w ew lo

Cognex-ASP Internal Training Materials Existing DVT 510 Applications l Larger Pixel Size on DVT 515 than DVT 510 – DVT 515 is NOT a Drop-in Replacement x 1. 070 Use Conversion Chart x 1. 219 SAME Field of View Bigger Field of View Parts Bigge SAMEr Wo Worrking D ista nc istanc e e Same Lens

Cognex-ASP Internal Training Materials Bead Inspection Application Solved With: l Customer Application: – – – Confirm Dispensing of Adhesive Material Looking for gaps, bead width, and position Indexed Part allowing for 1 sec inspections l DVT 515 & Intellect 1. 3 Solution: – Bead Tracker tool reduced set-up time l Target Industries: – Automotive, Consumer Electronics – Not recommended for Welding DVT 515

Cognex-ASP Internal Training Materials Bottle Inspection Application Solved With: l Customer Application: – – Bottle Inspection @ 1200 ppm using Edge Tools Checking fill level and seal l DVT 515 & Intellect 1. 3 Solution: – Edge and Measurement Tools used to measure fill level and ensure cap is correctly sealed – Pixel Counting tool used to detect bubbles l Target Industries: – Packaging, Plastic Injection Molding, Consumer Packaged Goods DVT 515

Cognex-ASP Internal Training Materials DVT 535 Hardware Specifications l Processor – New Processor Provides 80% speed Increase over DVT 530 l Imaging chip Specifications – Sony CCD Imager (same as In-Sight) – 640 x 480 resolution – 60 full frames per second l Imaging improvements over 530/540 – Resolves Blooming Issues seen in DVT 530 & 540 – Better Signal to Noise Ratio Reduces Image Noise – More Sensitive in the Blue Spectrum Blue Light is Great for Metal Parts Best price-performance in the industry (Full suite of tools) Shown with optional integrated lighting (available separately) 530 Image 535 Image

Cognex-ASP Internal Training Materials DVT 535 Improvements From DVT 530 Speed +80% From DVT 515 Speed +50% Memory X 4 Better imager CMOS > CCD Anti Blooming Communication Lower Price ID & OCV/OCR Slight price increase Be DV st T 5 pri 35 in ce p the er ind form us try ance

Cognex-ASP Internal Training Materials Gauging Application Solved With l Customer Application: – – – Presence / Absence of bushing insert Gauge Gap between Bushing and Metal Gauge Concentricity of Bushing l DVT 535 & Intellect 1. 3 Solution: – Able to find orientation using – Object Locate on a Shiny Part… – Translation only mode can increase speed by 4 X 158 42 ms l Target Industries: – Automotive, Electronics, Consumer Products DVT 535

Cognex-ASP Internal Training Materials Automotive Connector Application l Customer Application: – Automotive Connector Feature Inspection – Verify correct insert in connector – 100% Inspection required l DVT 535 & Intellect 1. 3 Solution: – Model editing allowed for removal of background segments – Object. Locate @ 300 ppm l Target Industries: – Automotive – Medical Devices – Packaging Solved With: DVT 535

Cognex-ASP Internal Training Materials DVT 545 Improvements From DVT 540 Speed +200% Memory X 4 Better imager Anti Blooming Easier communication Similar Price Shown with optional integrated lighting (available separately) 5 VT 54 D e manc r perfo rm m remiu VT platfo P for D

Cognex-ASP Internal Training Materials Medical Device Orientation Solved With: l Customer Application: – Inspect orientation of catheter (tube inserted in body or vessel) l DVT 545 & Intellect 1. 3 Solution: – – Object. Locate was used to determine orientation to +/- 3° Auto resolution feature increased speed from 267 ms 70 ms (almost 4 X) l Target Industries: – Medical Devices, Electronic Assembly, Injection Molding DVT 545

Cognex-ASP Internal Training Materials Price-Performance Positioning DVT 545 DVT 530 Price DVT 540 Performance x 3 or x 4 +50% speed Price X 2 DVT 535 DVT 510 DVT 515 Performance IS 5100

Cognex-ASP Internal Training Materials DVT 510 End of Life / 520, 530, 540 l Product Obsolescence Issue – – Kodak CMOS Imager is Obsolete Bought every imager we can find l Limited product availability through end of October – – DVT 510 & DVT 520 Last Time Buy: September 1, 2006 – Deliveries by October 31 l Still Available: DVT 530 & DVT 540 & DVT Stainless Steel – Better products available, but these are still available for customers who want them – – No change in price Stocked in Duluth l Rest of the Family Has Turned Yellow!!!!

Cognex-ASP Internal Training Materials Ordering Information l Available for Orders & Shipments from July on l Integrated Light Kits available separately (only) for DVT 5 x 5 series – Field upgradeable & less part numbers that ASPs need to stock & sell

Cognex-ASP Internal Training Materials DVT 5 x 5 Demos l Cognex ASP Demos: – – – ASP Demo Discount of 48% off List Price ASPs Should Order (1) DVT 515 and (1) DVT 535 or 545 ASPs May Buy Demo Units to Sell to their own SIs up to 3 (demo use only) Available for Orders July 2006

Intellect 1. 3 Training Materials for Product Launch Cognex-ASP Internal Training Materials

Cognex-ASP Internal Training Materials Intellect 1. 3 Topics l New Capabilities – – Ease of Use Ease of Deployment Replicator Tool Continuous-Mode Line Scan l Performance Improvements – Optimization of Object. Locate and other algorithms l Why switch from Framework?

Cognex-ASP Internal Training Materials Ease of Use l Ease of Use Enhancements – Connection Wizard – Helps a user troubleshot issues such as (bad cables, poor physical connection, or miss-configured IP) – Tool Reference Diagram – Let’s a user see the flow of an inspection form Start to Finish – Enhanced Result Table Marking Tool Reference Diagram

Cognex-ASP Internal Training Materials Ease of Deployment l Ease of Deployment Enhancements: – Connection Wizard – Helps a user troubleshot issues such as (bad cables, poor physical connection, or miss-configured IP) – Auto Exposure – Used to find and maintain optimal light levels – Focus Feedback Score – Ensures the system remains in focus 86 Focus Feedback Score – Auto-Cross. Over Capable – Any Ethernet cable will work

Cognex-ASP Internal Training Materials Replicator Tool l Simplify Setup – Speed setup time when identical inspection is performed many times – Vision Tool(s) quickly reproduced several times l Dynamic Inspections – Dynamic Mode – Replicate Vision Tool(s) on-the-fly. Inspection Tool Replicated Around Round Part to inspect varying number of parts – Any tool referenced to the Replicator Tool reproduced based on the number of parts counted in the image Handles Dynamic Number of Parts

Cognex-ASP Internal Training Materials Replicator Tool -- Target Applications l Replication – Gears – Gauging teeth height, width, and spacing – Timing Chains – Gauging individual links – Screws, Bolts, Stand offs, etc. . l Dynamic Replication – Feeder Reels - Count components and defect detection – Saw Teeth – Gauging pitch and checking for chips (Line Scan) – Filters – Defect detection on variable number of holes Handles Dynamic Number of Parts

Cognex-ASP Internal Training Materials Continuous Line Scan (video) l Target Applications: video – Cylindrical – Metal Tubes - Detection of surface flaws on small rotating metal tubes (30 mm x 5 mm diameter) – Coors beer bottle - High speed line, unlabeled bottles, looking for cracks, stones, shoulder lines, seam, lots of inspections – Pharma Plastic Bottle – Surface inspection for debris on body, shoulder neck, and head – Continuous Mode – Wire mesh web - Measurement of continuous web of manufactured wire mesh. Checking mesh spacing and dimensions. – Tire - Tread and surface inspections – Metal Inspection - Continuous sheets of aluminum for holes – Web Guide - Simple web guide to replace simpler edge sensors – Discrete – Filter – Scan a filter with 200 holes/sq in (150 x 150 mm), send hole coordinates to robot – Absolute label inspection - Clear bottle with very detailed label using Defect Detection 1 2

Cognex-ASP Internal Training Materials Performance Improvements l Overall Performance is Faster!. – DVT 510 DVT 540 Framework Intellect 1. 3 5 x Faster 2 x Faster l Object Locate is Faster! – Software Performance Increase: – Hardware & Software Performance Increase: “Overall Performance” benchmarked using Positioning, Counting, Measurement and Math tools

Cognex-ASP Internal Training Materials Framework for DVT 5 x 5 Q: Will the new 5 x 5 Series Run Frame. Work? A: Yes, Framework Service Release 2. 7. 7 Supports New DVT 5 x 5 Hardware! Don’t lose customers Over Software Loyalty – Framework Works with DVT 5 x 5 Products

Cognex-ASP Internal Training Materials Software Revisions l Q: Will the new 5 x 5 Series run Frame. Work? l A: Service Release 2. 7. 7 supports DVT 5 x 5 hardware l Q: What versions of Intellect work with the 5 x 5 l A: Intellect 1. 3 or higher l Q: What about the rest of the DVT family? l A: Framework 2. 7. 7 or Intellect 1. 3

Cognex-ASP Internal Training Materials DVT 5 x 5 Summary l DVT 515: New Low-Cost Standard in Vision Sensors – – – Hardware & Software 1. 5 to 5. 0 x Performance Improvement Convert DVT 510 Customers Immediately Use to Beat Banner & IPD l DVT 535: Best Price-Performance in the Industry – – Increased Accuracy & Performance Up-Sell DVT 510 & 530 Customers l DVT 545: Premium Performance for the DVT Platform – – Close to DVT 550 Performance at DVT 540 Price Sell with Intellect as Performance Leader l Intellect 1. 3: Optimized & Faster – Runs better and faster than Intellect 1. 2 and Framework

Why choose Intellect? ? ? Why choose Intellect? Cognex-ASP Internal Training Materials

Vision Sensors vs. “The Competition” Banner, Keyence, Omron, IPD Cognex-ASP Internal Training Materials

Cognex-ASP Internal Training Materials Burn Grass / Delta Sell Burn Grass l Acknowledging your own weaknesses to control the message l Minimize their importance l Counter with a “strength” and emphasize its importance Delta Sell l Point our unique features l Show the customer why these features are important and what value they add l Set us apart from our competition

Cognex-ASP Internal Training Materials Banner Overview l Founded in 1966 – – Started making photoelectric sensors in the early 70’s Recently entered the vision arena l 2005 Total Sales $200 MM (Estimated) – – – Predominately North American Vision sales account for small portion (less than $10 MM) Focus (Sales & Development efforts) on Photoelectric Sensors, Safety Products l Established Distribution Sales Channels – Particularly in North America l Partnerships with complimentary technologies – – – Interlink. BT – Communications TURK – Proximity Sensors Red Lion – Operator Interfaces connect to video out to Banner vision sensors

Cognex-ASP Internal Training Materials Banner Product Line Most Competitive l P 4 GEO, EDGE, BCR, AREA & OMNI ($1, 995) – – All Vision Sensors except OMNI are limited to one tool each Only 12 jobs can be stored on the vision sensor Right-Angle and In-Line Design Ethernet (Telnet or point-to-point only, not truly networked) l P 4 GEO 1. 3, EDGE 1. 3, BCR 1. 3, AREA 1. 3 & OMNI 1. 3 ($2, 995) – – Increased resolution 1280 x 1024 makes the system very slow No Increase in Processor or Memory CMOS Imager Ethernet (Telnet or point-to-point only, not truly networked)

Cognex-ASP Internal Training Materials Banner Products Model List Price Description P 4 GEO 1. 3 $1, 995 $2, 995 Pattern Rotation - Full 360 degree (Gray Scale), 12 Digital I/O, Serial & Ethernet External Teach, 12 Job Storage, Video Out P 4 AREA 1. 3 $1, 995 $2, 995 Normalized Correlation (Gray Scale) +/- 10° Pattern Rotation, 12 Digital I/O, Serial & Ethernet, 12 Job Storage, Video Out P 4 EDGE 1. 3 $1, 995 $2, 995 Edge Detection Tools, 12 Digital I/O, Serial & Ethernet, 12 Job Storage, Video Out P 4 BCR $1, 995 1 D & 2 D bar code reading, including sensor, lens and lighting, 12 Job Storage, Video Out P 4 OMNI 1. 3 $1, 995 $2, 995 Contains all P 4 tools. - blob, gray scale, GEO, edge, object and optional bar code reader, 12 Job Storage, Video Out • $1, 995 Models are 640 x 480 resolution CCD Imager • $2, 995 Models are 1280 x 1024 resolution CMOS Imager • All Available in In-Line and Right-Angle form-factors

Cognex-ASP Internal Training Materials Burn Grass On… l Banner is less expensive than Cognex. – In-Sight is more expensive, but. DVT 515 is same price. -Sight is more expensive, but DVT 515 is same price. And, DVT hardware performance and vision tools are unquestionably superior to Banner. l Banner uses a CCD for their entry-level product. – DVT 515 is a CMOS imager, but it has faster frame rates. l High Resolution Banner sensors are only $2, 995. – Banner’s” 1. 3” products do offer 1280 x 1024 resolution but it uses a CMOS imager (can’t handle motion over 300 PPM without blur) and uses the same processor as their standard product (vision tools run very slow). l Banner offers in-line and right-angle packaging options. – They need to! Their cases are large and bulky and can’t fit into tight machines. l Banner’s product comes in an industrial metal case for only $1, 995. – Banner vision sensors do come in a metal case, but it is no more industrial than DVT due to RJ-45 cable connectors. For harsh environments, In-Sight’s IP 67 and 68 rate packaging is unequalled.

Cognex-ASP Internal Training Materials Delta Sell On… l Hardware Performance High Performance DSP Processors: Both DVT & In-Sight are High Performance DSP Processors: Both DVT & Instandardized on superior Texas Sight are standardized on. Texas Instruments processors. (Benchmark speed-test data coming soon. ) Instruments processors. (Benchmark speed-test More memory for job data coming soon. ) storage. More memory for processing and job storage. l Superior Software Toolset – For DVT: Defect Detection, Calibration, Object. Locate, OCR, Color tools outperform Banner toolset. For In-Sight: Pat. Max and IDMax are industry-leading algorithms. Banner can’t compete with even the basics like Pat. Find. Advanced controls allow for fine tuning to achieve 100% inspection l Experience & Support Extensive Sales and support structure focused on vision – At Cognex, the entire company focuses on vision. Banner (and their distributors) focuses on sensors and have very little vision experience. Worldwide leader in vision – Over 200 technology patents. Entry Level DVT Stronger than Banner’s Best

Cognex-ASP Internal Training Materials Keyence Overview l Founded in 1974 – Created the first low-cost, low-end vision system back in the early 90’s l 2005 Worldwide Vision Sales $72 MM (Estimated) – – – Compared to Cognex’s $92 MM for similar products 10% is sold in Asia Keyence is the #2 provider of machine vision systems l Specialties are sensors and laser measurement – Most of the R&D and Sales effort is spent on sensors and measurement, not vision l Direct Sales force with offices in large cities globally – Many less-populated regions are not well covered and receive poor support

Cognex-ASP Internal Training Materials Keyence Products Model List Price Description CV-500 CV-700 $5, 200 $5, 650* 2 -Camera System, CCD Imager, Dual Processor, 512 x 480 (CV-500) or 508 x 480 (CV-700) Resolution, Built in Digital I/O, No Ethernet, Limited number of inspections/program, No ID/OCR/OCV Tools CV-2100 CV-2600 $5, 100 $7, 000** 2 -Camera System, CCD Imager, Dual Processor, 512 x 480 (CV-2100) or 1600 x 1200 (CV-2600)Resolution, Built in Digital I/O and Ethernet Port ID Tools available in Japan but not in North America $5, 300 $10, 200† 4 -Camera System, CCD Imager, Triple Processor, 8 Camera options, 512 x 480 Resolution (CV-3000) or 1600 x 1200 Resolution (CV-3500), 20 Inputs /28 Outputs, VGA, Serial & Ethernet ports ID & Shape. Trax tools available in Japan but not North America CV-3000 CV-3500 * Price for a single camera system, additional cameras are $1, 100 to $1, 800 per camera ** Price for a single camera system w/out monitor, an additional camera is $1, 100 and a monitor is $780 or $1, 280 † Additional cameras range from $1, 600 - $5, 000 each CV-2100 CV-551 CV-751 CV-2600 CV-3000

Cognex-ASP Internal Training Materials Burn Grass On… Keyence touts high resolution higher speed l Keyence touts high resolution andand higher speed – High resolutioncamera require segmented capture High resolution camera require segmented capture method, only 1 Mpix standard at 18 fps. – Higher speedsare at the expense of accuracy. Higher speeds are at the expense of accuracy. – Real-time rotation searchis fast but correlation based Real-time rotation search is fast but correlation based (unreliable), Pat. Max, Pat. Find better. – ID OCR tools missing inin mostmarkets (offered in Japan) and OCR tools missing most markets (offered in Japan) l Keyence system is stand-alone with pendant and display – Both DVT (via Smart. Link) and In-Sight 3400 offer more capable displays. l Keyence can support up to 4 cameras – – Cognex vision sensors allow entire network of connected cameras while Keyence’s Ethernet implementation is very limited (Telnet based) Keyence requires simultaneous image acquisition for the price of two (or more) independent Cognex vision sensors.

Cognex-ASP Internal Training Materials Delta Sell On… l Hardware Performance – – – Highest resolution, full frame capture vision sensor Highest performance processors. More packaging options including standard In-Sight IP 67 and IP 68 option l Superior Software Toolset – – 1 & 2 D code reading, ID Max, Pat. Find, Pat. Max, OCV/OCR Both DVT and In-Sight support advanced Ethernet networking capability l Better price for performance – For similar capabilities, Cognex is less expensive (both DVT and In. Sight) for any single camera applications and for many multiple camera applications. l Support/Organization – – Global leader in machine vision Global Sales and support structure including global distributor and integrator network

Cognex-ASP Internal Training Materials Omron Overview l Founded in 1933 l 2005 Worldwide Vision Sales $42 MM (Estimated) – Omron is #2 provider of machine vision in Japan & Asia, but not Europe or Americas l Diverse and very large automation product line – – Sensors, PLC’s, Measurement, Controls, etc. Vision sales account for less than 10% of total sales l Mix of Distribution Direct Sales Channels – – Most of Europe is direct sales or through integration partners Direct sales force is Japan is highly trained Meiji is biggest distributor in Asia Distributor strategy in North America changes often – Currently vision is being transitioned from distribution sales to direct but other products are predominately through distribution

Cognex-ASP Internal Training Materials Omron Products Model List Price Description F 10 $776 Low Resolution (64 x 60) Grayscale, Pattern Match F 150 -2 $2, 400$2, 700 Standard Res. (512 x 484) Grayscale, 5 tools (Center of Gravity, area, edge position, edge pitch, degree of defect) 16 Programs, 16 tools/program F 160 $5, 250* Standard Res. , High-Speed, Dual Camera, Includes OCR F 210 $6, 200* Standard Res. , High-Speed Position Compensation, Dual Camera, OCR/OCV, Fine Matching, Defect Detection, Trending Data F 250 $13, 200* Standard Res. , High-Speed, 4 Camera, Edge Code Positioning and all tools from F 210, F 160 & F 150 + Rotational Positioning F 400 $6, 624 Standard Res. , Color camera with HIS and 5 color filters, F-150’s tool set + Degree of Defect Tool, Pattern Track, Single Camera Unknow High Resolution (1024 x 1024), Dual Camera, 200 Images Storage, 11 Inputs / n 22 additional cameras are $1, 200 to $2, 100 per camera *Price for a single camera system, Outputs, Ethernet Port, 32 Jobs storage F 500 F 150 -2 F 160 F 210 F 250 F 400 F 500

Cognex-ASP Internal Training Materials Burn Grass On… l Omron provides VGA Display connection standard display capabilities are very limited and archaic. Both DVT – Omron’s – (via Smart. Link) and In-Sight provide much and Omron display capabilities are very limited more robust display capability. In-Sight 3400 also provides In-Sight archaic. Both DVT (via Smart. Link) and VGA output standard. provide much more robust display capability. In. Sight 3400 also provides VGA output standard. l Omron controllers can support two cameras – Omron acquires both cameras’ images simultaneously but is dependant on a single processor, resulting in poor system performance. – DVT and In-Sight allows entire network of connected cameras, while Omron’s Ethernet implementation is point-to-point telnet. l Omron single camera solution is fast – This is an old issue – both In-Sight 5000 Series and high-end DVT are equal or faster.

Cognex-ASP Internal Training Materials Delta Sell On… l Hardware Performance – Both DVT and In-Sight offermore breadth of products and higher Both DVT and In-Sight offer more breadth of products higher performance levels. – Significantly more high resolution options with both DVT Significantly more high resolution options with bothand (1024 x 786 with and without color) and In-Sight (1024 x 786 DVT (1024 x 786 with and without color) and In-Sight 1600 x 1200) (1024 x 786 and 1600 x 1200) In-Sight offers remote camera design or self-contained options in remote camera design or self-contained -Sight offers. IP 67 (standard) and IP 68 (optional) housing. – options in IP 67 (standard) and IP 68 (optional) housing. l Superior Software Toolset – – Object Locate (DVT) and Pat. Find, Pat. Max, and IDMax (In-Sight) provide superior tool performance. – Omron edge code is not geometric pattern matching. Must pay premium for code reading or OCR/OCV tools. Support advanced Ethernet networking capability. l Support/Organization – – Leader world-wide in vision. – Extensive Sales and support structure focused on vision – Entire company focuses on vision. Hold patents for hundreds of innovative, one-of-a-kind technology.

Cognex-ASP Internal Training Materials Competitive Positioning Map (US pricing) Keyence CV 3000 $9 K DVT 550 $7 K Keyence CV 2100 Omron F 210 Omron F 160 List Price $5 K DVT 545 Keyence CV 2100 DVT 535 $3 K In-Sight 5400 In-Sight 5100 Omron F 150 DVT 515 $1 K Banner OMNI Lowest Performance Standard Performance High Performance

Cognex-ASP Internal Training Materials Competitive Summary l Don’t leave it to just price – – – Cognex is a true global supplier Strength lays in the tool robustness Company and product reliability are key l The only vision supplier you need! – – Cognex has the product breadth Cognex has the best tools available: – Color, Defect Detection, l Strength is in the seeing l Cognex is the true leader in machine vision!

Cognex-ASP Internal Training Materials Any other competitive information? l Is the previous information true in Asia? l Does Keyence – – Do they sell the same products? Shapetrax? l Estimate of volume / market share l Market prices – – – Keyence Omron Banner?