Durapack Packaging Waste Reduction Scheme Efrat Gommeh Instructor

Durapack Packaging Waste Reduction Scheme Efrat Gommeh Instructor: Michal Eitan June 2008 The Design Management Program, M. Des, Bezalel Academy Of Art and Design

Durapack Working Scheme Background Existing Initiatives Suggested Alternatives Cradle to Cradle Synthetic Paper Durapack Scheme Design Ecological Assessment Financial Assessment Logistic Assessment Technical Assessment Recommendation Conclusions

working scheme Semester A Semester B Different ideas for waste reduction initiatives; Focusing on one of them. Theoretical research about municipal solid waste reduction. Focusing on waste reduction scheme of primary and secondary packages. Developing the idea into a scheme; Analyzing the different aspects of the suggested scheme. Meeting

Background • Municipal Solid Waste - one of the major problems of Israel, as a modern society. • Cardboard packages – a significant part of the problem. MSW in Israel – 4. 5 million tone / year (2002) Cardboard and paper 29% (1. 3 million tone / year) Organic material, trimmings, diapers 22% Plastic 34% Other 4% Metal 4% Glass 2% Trimmings 4%

Existing Initiatives

Suggested Alternatives 1 2 3

Cradle to Cradle

Synthetic Paper Durapackaging

Durapack Scheme Transporting to the product producing plant Manufacturing product; printing dynamic data Packaging product; exposing dynamic data 14. 5. 2008 Transporting empty packages to the product producing plant Transporting to the retailer Purchasing the product without the package Sorting the packages Manufacturing “Durapack” Transporting raw material to the “Durapack” manufacturer Collecting empty packages Transporting frayed packages to the recycling plant

370 thousand tone / year 35 thousand tone / year 15 thousand tone / year

Design Keeping the purposes of the original package Suitable for an automatic process “Cradle to Cradle” certificated Weight and volume compared to the original package Transporting as a flat unit The consumer will be encouraged to leave the package in the place of purchase Exposing dynamic data

Ecological Assessment 1 tone of “Durapack” package + Air pollution, sewage and waste from the manufacturing stage + Air pollution, sewage and waste from the recycling stage Air pollution; Enhancing roads overflow; Increasing car accidents risk

1 tone of cardboard package + Air pollution, sewage and waste from the manufacturing stage + Air pollution, land underground water degradation from the land filling stage Air pollution; Enhancing roads overflow; Increasing car accidents risk

1 tone of cardboard package < Durapack sceme ? = 1 tone of “Durapack” package >

Financial Assessment Product cost Product Packaging Transporting Marketing + - Cost’s difference of raw material; sorting and collecting empty packages; Recycling Manufacturing of new cardboard packages Transporting the empty and the recycled packages Teaching the consumers the “Durapack” concept

Existing product Durapack Product Packaging Transporting Marketing Perception of the products as eco-friendly Governmental incentives Regulations

Logistic Assessment 4 14. 5. 2008 1 2 Collecting empty packages 5 Sorting the packages 3

Technical Assessment ? Is the process of recycling “Durapack” suitable for Israel? ! Collecting the waste during production should be done strictly, because of the high costs of the raw material. ? Sorting “Durapack” packages and re-packaging new products – an automatic process? ? Is glue may be used? ! The rate of the frayed packages could be higher than expected. ? Is 240 g/m² synthetic paper rigid enough for carrying the products?

Recommendation • Filling the necessary data. • Additional meetings. Durapack scheme VS No secondary packaging

Conclusions • The final conclusions might determine “Durapack” as an unfeasible scheme for waste reduction of secondary cardboard packaging. • Nevertheless –

“It is difficult to say what is impossible, for the dream of yesterday is the hope of today and the reality of tomorrow. ” - Robert H. Goddard

Thank you for listening. Thanks to Michal Eitan and Dr. Roni Lev for consulting and helping.