Dual Recruitment and Marketing Blake Vawter, Senior Assistant Director, OSU Admissions Christine Baker, Admissions, LBCC
Marketing Dual Programs • WEBSITE – – Program details FAQ list Contact list Link to application • MEDIA – News release to announce program – Schedule of Classes – Campus newspaper (The Commuter-LBCC)
Marketing (con’t) • Announcing dual scholars in local newspapers • Must market/promote within your institution – Staff/faculty/ADVISORS!!! – Foundation/alumni (led to scholarships)
Recruitment • Decide on populations to target – Current CC students – Current University students – ‘New’ students (HS/Transfers/Int’l) • Activities? – Fairs/HS visits – Target advisors/influencers (advisors/counselors) • ASPIRE • Tribal fairs/Hispanic Leadership Events • Counselor workshops
Recruitment (con’t) • Campus Events – – – Campus Picnic/Spring Fling-LBCC Winter Advising Event-LBCC CHS College Night @ OSU LBCC Open House Added dual info/advising to OSU START program • Using student listserv to keep dual students in the loop
Shared Efforts • Created fliers • Brochure created 2 -3 years later • Logo created last year – Use on website – Promotional items (signs/shirts/pens)
Q&A
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