ba791b7ad3e02e3b5349c1d038fca166.ppt
- Количество слайдов: 50
Driving Effective Health. C solutions
…Want to cover these things today • That was the year that was • The Business of Health. Care and the Challenges • The Opportunity / Local and Global Dynamics • The FY 07 Marketing Strategy / Customer Campaigns • The Microsoft Connected Health Framework - CHF • A Lead Solution Area Partner - simpl. Health • A Leading Australia ISV – Eclipse • The Microsoft and Partners value proposition “…instead of trying to convince our partners to bid Microsoft solutions, we will be helping them respond to the demand we are creating within the industry. ”
FY 06 Health Highlights • • 19% YOY Revenue Growth Connected Health Framework Developed Seamless Health. Care vision delivered Health Industry Alignment progressing ”Without far-reaching HIMSS US International reforms, many health care systems will not survive UK NHS CUI the next 15 years…” US RHIO wins Asklepios Hospital of the Future PWC – Health. Cast 2020
Total Government IT Spend 2006 Australian Total IT Spend 2006 – $21, 897 M Government IT Spend – 20% : $4, 473 M Non – Government IT Spend – 80% Source: IDC 2006 : Customer Needs and Strategies #AU 383107 M Vol 1. 4 Health IT Spend 26% - $1, 177 M 17 M Syst Infr. Apps Dev 44 M 31 M Apps Services – 27% 318 M SWR: 8% 93 M Hardware – 65% 767 M Syst Infr. 61 M Apps Dev 54 M Apps 70 M SWR: 12% 185 M Services – 52% 796 M Syst Infr. 87 M Apps Dev 82 M Apps Services – 48% $845 M $655 M Hardware – 37% SWR: 14% 251 M State, Local Government IT Spend 35% - $1, 545 M Hardware – 36% 564 M Federal Government IT Spend 39% - $1, 751 M
Health. Care Industry Growth Average health expenditure person(a), current prices, and annual growth rates, 1993– 94 to 2003– 04 Year Amount ($) Growth 1997– 98 2, 594 5. 5 1998– 99 2, 733 5. 4 1999– 00 2, 901 6. 2 2000– 01 3, 196 10. 2 2001– 02 3, 418 7. 0 2002– 03 3, 667 7. 3 2003– 04(c) 3, 931 7. 2 Average annual growth rate 1993– 94 to 1997– 98 5. 6 1997– 98 to 2002– 03 7. 2 1993– 94 to 2003– 04 6. 6 ”Without far-reaching reforms, many health care systems will not survive the next 15 years…” Source: AIHW PWC – Health. Cast 2020
Health Transformation through Technology Improved Outcomes for Patients, Clinicians and Government/Hospitals Business Applications Clinical Records Clinical Management Electronic Medical Records Case Management Healthcare Portals Disease Surveillance Delivery Transformation Healthcare Analytics Bio-Surveillance Patient Self-Service Vaccination & Immunization Tracking Remote Care & Learning Disease Tracking Consumer Health Channels Emergency Response Networks Home Devices Compliance & Reporting Electronic Referrals Financials Health Information Networks PACs Systems Infrastructure Outcomes Reporting Long Term Condition Management Clinical Decision Support Caregiver Collaboration Consumer Evidence Knowledge Driven Healthcare/ Seamless Health Connect Collaborate Connected Health Framework Solution Platform SOA, Interop, Business & Clinical Intelligence and Reporting Organizational Productivity Collaboration, Mobility, Real-Time Data, Common User Experience Blueprint Roadmap Reusable IP References Core Infrastructure Security, Identity, Role-Based Access, DR, Systems Management Policy Inform Privacy Accessibility Usability Security Standards Interoperability
Health Transformation through Technology Improved Outcomes for Patients, Clinicians and Government/Hospitals Business Applications Clinical Records Clinical Management Electronic Medical Records Case Management Healthcare Portals Disease Surveillance Delivery Transformation Healthcare Analytics Bio-Surveillance Patient Self-Service Vaccination & Immunization Tracking Remote Care & Learning Disease Tracking Consumer Health Channels Emergency Response Networks Home Devices Compliance & Reporting Electronic Referrals Financials Health Information Networks PACs Systems Infrastructure Outcomes Reporting Long Term Condition Management Clinical Decision Support Caregiver Collaboration Consumer Evidence Knowledge Driven Healthcare/ Seamless Health Connect Collaborate Connected Health Framework Solution Platform SOA, Interop, Business & Clinical Intelligence and Reporting Organizational Productivity Collaboration, Mobility, Real-Time Data, Common User Experience Blueprint Roadmap Reusable IP References Core Infrastructure Security, Identity, Role-Based Access, DR, Systems Management Policy Inform Privacy Accessibility Usability Security Standards Interoperability
Who are the WW Solution Partners? Vision. Ware
Health. Care FY 07 Marketing Strategy
The Journey to Vertical Alignment FY 05 FY 06 Vertical Selling Vertical Planning Sales force aligned by Industry Vertical Marketing execution started Vertical execution scales into Mid Market Industry sub vertical visions built Closer alignment with WW Industry Direction FY 07 Vertical Solutions developed and marketed for prioritised Industry subverticals and segments FY 08 Vertical Alignment Microsoft is aligned by industry sub-verticals and segments across the globe with rich set of IPSS offerings?
Common approach to industry visions • Business approach that seeks to solve real business issues • Core integrated platform architecture • Supports a heterogeneous environment and leverages legacy system investments • Strong case studies and customer references • Local and Global references • Field tested to ensure relevance • Focused to deliver return on investment • Vision and case studies will continue to evolve
Seamless Service Delivery Consistent Messaging Business language Scenario Based Strong references Clear Value Proposition Customer Focused
FY 07 Customer Campaign Framework FY 07 Messaging Strategic Industry Marketing – Target Industry BDM Growth Driven Simplify How Teams Work Together Enable Your Mobile Workforce Find, Use, and Share Information Compliance / Corporate Governance Improve Business Insight Improve Business Management FY 07 Customer Campaigns Structure Application Platform Infrastructure Optimization ITDM Cost Driven Collaboration Infrastructure Optimization Optimisation Initiatives Core Infrastructure Optimization Tactical Field Delivery Demand Generation Prospect Qualify Realising Platform Value … Field Engagement
CIO Investment Intentions FY 07 Matched to FY 07 Campaigns Simplify teams Working Together Improve Business Insigh BSM, SQL, Search O 2007, Biztalk, Infopath e. ID CCF CGF, CHF TDM, AOI, CIO e. Forms, e. DRMS, Search, CRM, ECM Enable the Mobile Workforce
Industry Priorities Health Provider Industry Priority Solution Scenario Prioritized Solution Area Disease Surveillance Disease Tracking/Bio Surveillance Lifetime Clinical Record Health Information Network Electronic Medical Records & PACs Connected Health Framework Case Management Long Term Condition Management
Connected Healthcare Framework A Stable Foundation for Agile Healthcare
CHF Vision Define an architectural framework for Healthcare Industry solutions – Share best practices for service oriented health information integration and collaboration architectures • Suitable for enterprise, region and country-wide level • Leverage Microsoft assets to deliver more value • Play well with others by using open standards and protocols – Develop ecosystem of CHF-enabled solutions • Faster and better ROI for customers • Easier development and deployment of partner solutions Connected Healthcare Framework
Connected Healthcare Framework • Focused on major issues specific to connected Health. Care solutions • Provides: – A Business Pattern for Healthcare – A Reference Technical Architecture for Healthcare • Based on real worldwide experience • Created, reviewed and approved by – Microsoft architects, engineering teams and consultants and – Microsoft partners and customers
Healthcare is a Complex System • Healthcare differs from other large scale systems because: – Healthcare business processes are highly varied – They change constantly – Multiple outcomes, often not predicable – System usage is a function of user preference and practice – Systems must adapt to real-world conditions and a constantly changing environment • The Connected Healthcare Framework recognises and addresses these challenges by: – Separating the dynamic part of the system (business processes and system usage) from the stable part (core functionality and data structures). Connected Healthcare Framework
The Health. Care framework and Partners Vision. Ware
The Health Connection Engine Overview
Video
Background
Objective of the Showcase • To demonstrate health collaborations by connecting systems in a way that was: – – – Standards based Private and secure Easy to implement Low risk Multi-organisational Plug and play • Using standard Microsoft toolsets and real Health Application Systems
Overview of Patient Flow Robert Zane Presents at family physician practice Family Physician Active management of care plan Electronic referral to regional diabetes service Presents at emergency department Community / Ambulatory Cardiac event in a tertiary setting Retrieve EMR Record Electronic discharge summary
Overview of Systems Collaborating Family Physician Practice Mngt System Laboratory System Pharmacy Health Connection Engine Clinical Decision Support System Pharmacy Mobility Network Community Clinic Management System Patient and Clinical Management System
The Health Connection Engine (HCE) • Standards based set of web services • Biz. Talk Server 2006 • enabling health point of service applications to connect with other applications • to support clinical collaborations delivering more efficient and knowledge based healthcare
Conceptual Model Health Connection Engine HCE Services and Registries HCE Administration Services Health Domain Services Message Management Services CSA CSA CSA Public Pharmacy Radiology Lab Hospital, Physician Health System Center System LTC, CCC, Office PACS/RIS (LIS) EPR EMR Services Public Health Pharmacist Radiologist Lab Clinician Provider POS Systems Physician/ Provider
Progress to date • Demonstrated at HIMSS 06 in San Diego February 2006 to considerable acclaim • Microsoft moved to secure full ownership of the intellectual property – completed in April • Mapped as a core element of the CHF • Proposed in major bids in Canada and New Zealand • First site being installed in NZ • ‘Showcase’ opportunities in Wales, Germany and the US
HCE in a CHF Context HCE Services and Registers Messaging Management Services CSA Messaging Management Services
Current Status • Simpl has been appointed Lead Microsoft Partner for the solution • Marketing plans will be developed in conjunction with Microsoft Public Sector / Health Leads in each Territory • We are happy to discuss potential early opportunities where an HCE based solution may be worth investigating • We will be on the Microsoft Stand at HIC where we can discuss HCE in more detail
Jodi Mitchell jodi. mitchell@simpl. co. nz
Eclipse A Partner delivering to the Residential Aged Care Marketplace
Xapt. Care and Microsoft • • Eclipse…introduction Aged Care…the opportunity Microsoft Solution…. Xapt. Care Go to Market and Pipeline
Eclipse - Microsoft Health Partner MBS Partner of the Year Asia Pacific 2005 • Business Solutions Partner • National Practice – 5 offices across Australia, 165 Staff • Business Solutions Specialist – 550 clients – Across all products AX, GP, NAV and CRM • MBS Partner of the Year, Asia Pacific 2004 and 2005 • Microsoft Health Partner – Aged Care / Community Care
The Opportunity
Industry Issues – Aged Care • Industry faces pressure – Double in the next 2/3 years – Consolidation – get capital to expand – Electronic processing – need a system to submit claims (comes in this year) • All require/ desire an INTEGRATED solution – Home care – Community – Low Care – Retirement Villages – High Care – Clinical Care • Business issues – Efficiency – work force in decline v Aging Population – Compliance – rules for care, rules privacy, rules money
Analysis of Market Aged Care Facilities - National Analysis 1 - 50 beds # in database Recurrent funding (2003) 1980 up to $1. 8 million 1694 up to $3. 4 million 433 up to $6. 3 million 201 - 4000 beds 88 over $6. 3 million Total listed in database with Contacts 4195 51 -100 beds 101 - 200 beds
Microsoft Framework for Xapt. Care • Built on Microsoft Dynamics AX (Axapta) using Financial Suite and CRM with Pay. Global Payroll, Rostering & HR • New modules built into Axapta Financials ; – Resident Management – Full Resident Cycle • Waitlist, Admission, classification, movement etc – Respite – Room allocation – Bond Calculations, contributions and Trust Accounting – Subsidy Claims, Reconciliation and tracking – RCS, Care Plans, Assessment and Incidents • Fully integrated functionality – no data replication • e-business integration with govt subsidy & reporting infrastructure
Why the Microsoft Framework – Familiarity of tools
Xapt. Care Solution SQL Database Platform Framework Tools and Security Bank Rec & EFT AP Reporting General Ledger& Dimensions AR Fixed & Leased Assets Inventory / Logistics Project Accounting Building Develop Purchasing & Contracts SOP Billing Accommodation / Waitlisting Resident & Client Billing / Bonds Govt Subsidy Management Resident Care, RCS & Incident Requestion & Purchase Approval Questionnaire/ Quality Marketing / Telemarketing CRM Activity Tasks, Calenders etc WEB Portal – Share. Point
Go to Market and Success • Implementation – 7 Customers x $400 k each – Several large projects – log roll out cycles • Road Show 2006 and Current Pipeline – Targeted Marketing – 120 people to attend x 4 locations – 40 plus active opportunities – Pipeline $15 M plus
The Microsoft and partners value proposition © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
Microsoft Partner Community Breadth, depth, choice Broad Ecosystem 700, 000+ partners worldwide Local to global; small and large With strong Microsoft investment Deep Expertise General to specialized Industry expertise Comprehensive, pre-integrated offerings Customized solutions
Partners Bring Added Value Complete Solution Business Strategy Partner Business Architecture/Rules IT Strategy Partner Service Offering Deep Customer Insight Customized Solution High-Performance Operations Accelerated Value Delivery Minimized Cost And Risk Committed Results Systems Integration/Management Partner Integration Technology Systems Design Microsoft Architecture (. Net) Applications OS Standards/Languages Microsoft Platform Integrated Connected (Interoperable) Flexible Customizable Simple Superior User Affinity/Intimacy
Call to Action 1. Help us understand your business and what you need to drive revenue. 2. Give us your ideas on co-marketing and how we assure your solutions align to “seamless” platform visions and utilise Microsoft “Frameworks”. 3. Work with us to bring together a ‘team’ of solution providers that can together deliver an IPSS that applies to our market drivers here and could be applied elsewhere - worldwide. 4. Detail your solutions with your Microsoft contact, including profiling in Partner Marketplace.
Profile your solutions • Get listed in Microsoft Partner and Solution Directories – Main Directories • • • www. microsoft. com/australia/partner Solutions Profiler Partner Channel Builder Partner Solution Profiler Partner Solution Marketplace – enter your Government solutions!! – Other – Consumer: Office Online Marketplace (1 Million hits/month) • http: //www. office. microsoft. com. au – Enterprise: Office Systems solutions directory http: //www. microsoft. com/office/solutions/directory/apply. ms px
Questions geoffne@microsoft. com
© 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.


