Drink occurrence coca-cola History The drink Coca-Cola

Drink occurrence coca-cola

History The drink "Coca-Cola" has been thought up in Atlanta (the State of Georgia, the USA) on May, 8 th, 1886. Its author — pharmacist John Stit Pemberton, the former officer of the American Army of confederation (there is a legend that it was thought up by the farmer who has sold the recipe to John Stitu for 250$ about what John Stit has ostensibly told in one of the interviews [a source it is not specified 214 days]). The name for a new drink was thought up by bookkeeper Pembertona Frenk Robinson whom also, owning a calligraphy, has written words «Coca-Cola» the beautiful figured letters which till now are a logo of a drink The basic components of Coca-Cola were that: three parts of leaves cooks (from the same leaves in 1859 Albert Niman (Albert Niemann) has allocated a special component (a drug) and named its cocaine) [the source isn't specified in one part of nuts of a tropical tree of a Coca of 848 days]. The turned out drink has been patented as a medical product «from any nervous breakdowns» and has started to be on sale through the automatic machine in Jacob's the largest city drugstore in Atlanta. Pemberton also asserted that Coca-Cola cures of an impotence and that it is possible to pass to it that who has conceived a liking for morphine (to morphine also Pemberton), by the way, wasn't indifferent. Here it is necessary to notice that cocaine then wasn't the forbidden substance, and about its harm for health still knew nothing (for example, in the story «the Sign on four» Arthur Conan Doyle Sherlock Holmes took cocaine minutes of inactivity, so is burdensome transferred by it). Therefore cocaine freely was on sale, and it often added for pleasure and a tone in drinks instead of spirit — Coca-Cola in it wasn't a novelty. At first the drink was bought daily on the average only by 9 persons. The gain from sales within the first year has made only 50 dollars. It is interesting that 70 dollars have been spent for Coca-Cola manufacture, that is in the first year the drink was unprofitable. But gradually popularity of Coca-Cola increased, and profits on its sale too. In 1888 Pemberton has sold the rights to drink release. And in 1892 the businessman of Expert Griggs Kendler possessing the rights to "Coca-Cola", has based the company «The Coca-Cola Company» which is engaged in manufacture of Coca-Cola and until now In 1902 with a turn in $120 thousand Coca-Cola became the most known drink in the USA. The novel of English science fiction writer Herbert Uelssa of "Tono-Benge" represents satire on creation, advertizing and Coca. Cola distribution (named in the novel "Tono-Benge"). But in the end of 1890 th years the public opinion has turned against cocaine, and in 1903 in the newspaper «New York Tribune» there was a devastating article confirming what exactly Coca-Cola is guilty that упившиеся it Blacks from city slums have started to attack white people. After that in Coca-Cola began to add not fresh leaves cooks, and already "squeezed out" from which all cocaine has been removed.

Since then popularity of a drink increased in a geometrical progression. And in fifty years after the invention Coca-Cola became for Americans something like a national symbol. Since 1894 Coca-Cola was on sale in bottles, and since 1955 — in banks. In 1915 designer Erl R. Din (English Earl R. Dean) from a Terra-jotas, the State of Indiana, has thought up a new bottle in 6, 5 ounces. The bottle form has been inspired by a cocoa fruit (under one version, Dynes has confused words coca and cocoa, on another — couldn't find in library anything neither about the cook, nor about a Coca). That the bottle stood on the conveyor is better, expansion is below made. For all next years it has been made more than 6 billion such bottles. In 1916 153 judicial claims against marks-simulators, such as «Fig Cola» , «Candy Cola» , «Cold Cola» , «Cay-Ola» and «Koca Nola» have been raised. In 1955 Coca-Cola has started to be on sale in bottles in volume 10, 12 and 26 ounces. In 1982 release dietary «Diet Coke» has begun. In 1988 "Coca-Cola" has entered the market of the USSR. Later, under the pressure of the competitors who were letting out drinks without caffeine and sugar, company "Coca-Cola" has started to let out drinks: «Classic Coke» , «New Coke» , «Cherry Coke» , «Tab» , «Caffeine-Free New Coke» , «Caffeine-Free Diet Coke» and «Caffeine-Free Tab» . On December, 4 th, 2007 "Coca-Cola" has presented a new glass bottle in capacity of 0, 33 l which became shorter on 13 mm and is wider on 0, 1 mm and 210 grams weigh that on 20 % there is less than previous. Changes allow to reduce glass use — for example, in Great Britain — to 3500 tons annually, — and emission of carbonic gas — to 2400 tons a year.

Coca-Cola in the USSR and Russia Company "Coca-Cola" drinks have appeared for the first time in the USSR in 1979 during preparation of the Olympic games in Moscow. Definitively on the market of the country the company has entered during reorganization in 1988 and since then became the active investor in the Russian economy (total amount of investments — 850 million US dollars that has made from above 21 млрд roubles). Coca-Cola is the winner of the national award «Goods of Year» in 1999, 2000, 2002, 2003, 2004, 2005, 2006, 2007, 2009 and 2010. Besides drinks of family Coca-Cola of the enterprise of the company let out in Russia following products (some of trade marks belong not most The Coca. Cola Company, and to affiliated companies, others are licensed at corresponding legal owners): Fanta, Sprite, Schweppes, Fruktajm, Powerade, Burn, Bon. Aqua, Nestea, kvass «the Mug and the Butt» , juice and drinks Kind, Nico Biotime, Rich, the Day nursery-gardens, Rich Fruit Mix. Besides under distribution contracts in Russia extend: Broths and company Campbell Soup refuellings Company Brown-Forman Corporation drinks.

Versions The original name (on country of origin USA) The sale country The name in the sale country Date started of deliveries Expiry note date of deliver ies Coca-Cola SSSR/Rus sia Кока-Кола 1979 On the Classical XX present In Coca-Cola Diet Russia Кока-Кола Диет 1991 1993 Coca-Cola Light Russia Кока-Кола Лайт 1993 On the Dietary, lowpresent calorie Coca-Cola Vanilla Russia Кока-Кола Ванилла 2003 2009 Vanilla Coca-Cola Cherry Russia Кока-Кола Черри 2002 2004 Cherry Coca-Cola THE USA Coke 1904 On the Classical present without the cook Dietary, lowcalorie