DPP Recruitment and Marketing Blake Vawter, Associate Director of Marketing and Communications, OSU Admissions Bruce Clemetsen, Associate Dean for Enrollment Management, LBCC Jessica Du. Pont, Assistant Director of Marketing, OSU Ecampus Degree Partnership Summit – May 18 th and 19 th, 2006
Marketing DPP Programs • WEBSITE http: //oregonstate. edu/partnerships – – Program details FAQ list Contact list Link to application • MEDIA – News release to announce program – Schedule of Classes – Campus newspaper Degree Partnership Summit – May 18 th and 19 th, 2006
Marketing (cont. ) • DPP newspapers • Must market/promote within your institution – Staff/faculty/ADVISORS!!! – Foundation/alumni (led to scholarships) Degree Partnership Summit – May 18 th and 19 th, 2006
LBCC Catalog • • • Description placed on page 1 of LBCC How to enroll information AS to BA/S Crosswalk added AS Direct Transfer Added to AS program pages Degree Partnership Summit – May 18 th and 19 th, 2006
LBCC Schedule of Classes • Insert promotional pieces regularly • Include student testimonials • Aligned online-credit release with OSU sophomore reg. dates Degree Partnership Summit – May 18 th and 19 th, 2006
Recruitment • Decide on populations to target – Current CC students – Current University students – ‘New’ students (HS/Transfers/Int’l) • Activities – Fairs/HS visits – Target advisors/influencers (advisors/counselors) • ASPIRE • Tribal fairs/Hispanic Leadership Events • Counselor workshops Degree Partnership Summit – May 18 th and 19 th, 2006
Recruitment (cont. ) • Campus Events – – – Campus Picnic/Spring Fling-LBCC Winter Advising Event-LBCC CHS College Night @ OSU LBCC Open House Added DPP info/advising to OSU START program Degree Partnership Summit – May 18 th and 19 th, 2006
Recruitment (cont. ) • Created fliers • Brochure created 2 -3 years later • Logo created – Use on website – Promotional items (signs/shirts/pens) Degree Partnership Summit – May 18 th and 19 th, 2006
“Road To College” • Brochure for high school students • Connects College Now (2+2) with AS Degree and OSU Degree Partnership Summit – May 18 th and 19 th, 2006
Marketing DPP via Online Learning About OSU Extended Campus… • • “Ecampus” - online degrees Summer Session K 12 Online Professional Programs Degree Partnership Summit – May 18 th and 19 th, 2006
Why Online for DPP? • • • Increases options Flexibility Explore career paths Complete required OSU course work No need to move Degree Partnership Summit – May 18 th and 19 th, 2006
Target Audience A) Online Degree-Seeking – Promoting degrees online – Target: mid-thirties; juggling family/work Messages: – “Finish your degree …right here” – “Fits into your world” Degree Partnership Summit – May 18 th and 19 th, 2006
Degree Partnership Summit – May 18 th and 19 th, 2006
Target Audience (cont) B) DPP and Transfer Students – Promoting online classes – Broader audience Messages: – “Start your OSU Degree Right Here … with Online Classes!” – Get a head start on your bachelor’s degree Degree Partnership Summit – May 18 th and 19 th, 2006
Ex: Lane CC Flyer Degree Partnership Summit – May 18 th and 19 th, 2006
Marketing Plan Ecampus' broad campaign at CCs: • • Outdoor/transit ads Ads in CC student papers Submissions to CC printed schedules Print materials – Posters, brochures, flyers • Ecampus staff visits & transfer fairs Degree Partnership Summit – May 18 th and 19 th, 2006
Oregon Community Colleges Degree Partnership Summit – May 18 th and 19 th, 2006
Coordination with Admissions Print & Web Example: Reciprocal Linking OSU Admissions: http: //oregonstate. edu/partnerships/students/ Ecampus: http: //ecampus. oregonstate. edu/services/admissions/degreepartnership. htm Degree Partnership Summit – May 18 th and 19 th, 2006
Tracking • Marketing source on OSU web form for prospects • Ecampus Communication Center • DPP students coded in Banner! Degree Partnership Summit – May 18 th and 19 th, 2006
Q&A Degree Partnership Summit – May 18 th and 19 th, 2006
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