MARRIOTT AKOKA.pptx
- Количество слайдов: 11
Dospanova A. Baigaziyeva Z.
CONTENT Introduction Financial strategy Financial Calculations Conclusion
Marriott Corporation began in 1927 with J. Willard Marriott’s root beer stand. Over the next 60 years, the business grew into one of the leading lodging and food service companies in the United States. Marriott’s 1987 profits were $223 million on sales of $6. 5 billion.
Marriott had three major lines of business: SALES PROFIT LODGING 41 % 51 % CONTRACT SERVICES 46 % 33 % RESTAURANTS 13 % 16 %
Financial Strategy · Manage rather than own hotel assets; · Invest in projects that increase shareholder value; · Optimize the use of debt in the capital structure; · Repurchase undervalued shares.
Financial Calculations Lodging B unlevered B levered Rd Re wacc
Financial Calculations Contract services B unlevered B levered Rd Re wacc
Financial Calculations Restaurants B unlevered B levered Rd Re wacc
Financial Calculations 3 divisions B unlevered 0. 65 B levered 1. 1 Rd 10. 25% Re 21. 06% wacc 11. 87%
CONCLUSION Marriott's main strategy is developing hotel properties around the world and selling these properties to outside investors while retaining lucrative long-term management contracts. Marriott aspires to in the lead positions in the market and be more profitable. Marriott has WACC of 11, 87 %, which should be weighted average of all of its divisions. It is show good factor for company.
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MARRIOTT AKOKA.pptx