“Don’t try to resist”
o o Manufacturer of the product Alpen Gold is Kraft foods. Kraft Foods is an American multinational factory of food and beverage. The company is headquartered in Northfield in Illinois. Its European headquarters is in Glattpark, Switzerland.
Alpen Gold o Alpen Gold is one of the leading chocolate brands in Kazakhstan. Combining premium chocolate with fantastic ingredients like nuts, raisins and liqueur, Alpen Gold satisfies chocolate cravings with a delicious taste
Alpen Gold o Alpen Gold is available in chocolate bars, boxed chocolates and creamy, mouthwatering pralines. High quality, a variety of tastes and reasonable price bring pleasure to the consumers, allowing to hold a leading position and to gain everything new and new victories in the Kazakhstan market of chocolate.
Advertisement TV: • Television advertizing Printing massmedia: • Consumer magazines Direct mailing: • In printing editions The external: • The airports Retails: • In shops Others: • underground-stickers, posters on escalators in underground, posters at public transport stops
Statistic
Chocolate «costs the money spent for it» In the last years has grown, the indicator of convenience and appeal of packing. 6 5 5 4. 4 4. 3 4 3 2 3. 5 2. 4 2. 5 1. 8 1 0 At assortment Very convenient Chocolate has Costs the money there is a dark packing attractive spent for it chocolate packing 2007 2010
Thank you for your attention!