Don Logan Chairman Chief Executive Officer Time

Don Logan Chairman & Chief Executive Officer Time Inc.

Time Inc. – who we are By revenue, the world’s largest magazine publisher • 64 magazines published • Circulation approaching 50 million • Total audience over 250 million • 1 in 2 adults in the U. S. reads at least one Time Inc. magazine each week

Time Inc. – who we are Group # Magazines News 8 Sports – spectator 3 Sports – outdoor 15 Women’s – celebrity 4 Women’s – lifestyle 13 Business 3 Personal Finance 2 Entertainment 1 Regional 4 Other 11 Core Franchise(s)

Time Inc. – who we are

Time Inc. – who we are A decade of delivering results ($ millions) 2000 91 -00 CAGR Revenue EBITDA 4, 892 837 6% 15% • 36 straight quarters of earnings growth • 25% share of U. S. consumer magazine ad spend

AOL Time Warner family Time Inc. Magazine and book publishing AOL Online services Turner Cable channels TW Cables systems Warner Bros. Movies and television Warner Music Multiple labels HBO Pay TV services

A belief in print Print delivers for advertisers • Mass reach • Targeting – geographic and demographic • Reader relationships • Multimedia

A belief in print Mass reach Categories Magazine Total Audience News TIME 21 million Sports Illustrated 16 million Celebrity People 34 million Lifestyle Southern Living 13 million

A belief in print Targeting Demographics Specific interests Geography • • • • • Regional publications • Local publications Women Men Families New mothers Teens School age children • Affluence • Homeowners Business Cooking Fishing Golf Yachting Technology Spectator sports Music Surfing Investing Targeting within mass magazines or by specific titles

A belief in print Editorial relationship with readers • Self selection • Purchase • Receptive, positive emotional state

A belief in print Multimedia • Historically, difficult to buy across media • Media companies not organized to sell • Agencies not set up to buy • Consolidation of media companies, agencies and advertisers • Interactive media is the catalyst

Multimedia advantage Print Television Online Cable Systems -local

A belief in print Even with all the choices available to advertisers, we believe that print advertising will continue to grow for years to come.

Don Logan Chairman & Chief Executive Officer Time Inc.

Don Logan Chairman & Chief Executive Officer Time Inc.

Don Logan Chairman & Chief Executive Officer Time Inc.