Doing business online Plan Successes

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Doing business online.

Plan • • Successes and failures in e-business The dot-com crash in 2000 The 3 types of Internet advertising used The form of advertising most popular with companies Products and services selling well on the Internet and why. Internet security Measures taken by governments and companies to stop so-called ‘cyber crime’ The benefits to a company doing business online. The benefits to a customer shopping online. Online shopping VS. the real thing.

Definitions • Business – the production, buying and selling of goods or services in order to make a profit • Advertising – the act or practice of calling public attention to one's product, service, need, etc. , especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. • Product – Something produced by human or mechanical effort or by a natural process • Service – An act or a variety of work done for others, especially for pay • Benefit – Something that promotes or enhances wellbeing; an advantage

Cyberspace is increasingly the location of choice for many retailers. A huge number of retailers have some kind of presence on the Internet, but e-tail customers are more demanding, less forgiving and more fickle. Price is important, but probably not as important as delivery or customer service. It’s very important to think about stock and availability.

The dot-com crash in 2000: • Too much money coming into the market too quickly • Absence of well thought-out business plans • Not many people had broadband connections The positive effect – weak companies were weeded out

3 types of Internet advertising: • Banner ads (they are put onto websites like an advert onto a newspaper page) • pop-up ad (interactive adverts) • Advertising related to search

Products and services that are sold well on the Internet – things that you don’t need to physically touch (books, music, tickets, travelling). Clothing tends to be difficult because people would like to feel the fabric, try it on. Benefits for companies doing business online - lower charges, big amount of potential clients. Benefits to a customer shopping online - lower prices, delivery service, a wide range of products.

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22bussines online.ppt

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