Distributing Digital Content Moscow Book Fair Ingram

Distributing Digital Content Moscow Book Fair

Ingram Digital Group • Umbrella Company for Ingram’s Digital Solutions • Sister company to Ingram Book Group and Lightning Source • Ingram content supply companies – – • Wholesale services to over 18, 000 Publishers worldwide Over 30, 000 customers in every major country of the world Stock 1. 2 million titles for immediate fulfilment Bibliographic records and metadata for over 5. 4 million titles Ingram Digital Group – 170, 000 live e. Book titles across IDG – 3, 000 e. Textbooks – Additional 400, 000 plus digital files at LSI not yet optimized for e. Book delivery – Over 600 library customers worldwide Moscow Book Fair Distributing Digital Content

Ingram Digital Group Core. Source • Comprehensive digital asset management services for publishers • Content aggregation, hosting, repurposing, distribution • Multiple content file formats and transformation services • Multi-channel access to major markets Vital Source • Education solutions and custom publisher solutions • Portable interactive digital textbooks • Content/product management systems • Contextual, integrated search • Interactive notes • Custom packaging – textbooks, course packs, etc. Myi. Library • Tethered delivery model for research-based query and retrieval • Search inside and access to e. Book collections • Content management toolsets • Principally Academic, Public and Special Libraries; Corporate, Government and Professional markets Moscow Book Fair Distributing Digital Content

Ingram Digital Partners Mobi. Fusion – Turnkey distribution solutions for published content through mobile/wireless channels Iofy – Turnkey technology platform for digital delivery of audio/video content Moscow Book Fair Distributing Digital Content

Moscow Book Fair Distributing Digital Content

Core. Source Modules Core. Source Content Hub – the digital content repository in which content, metadata, and ancillary/marketing materials are aggregated and made available to IDG’s market facing distribution solutions Core. Source Asset Management Suite (AMS) – an extension of the publisher’s digital infrastructure. Web-based digital asset management system enabling publishers to manage, re-purpose, syndicate, store, and archive their digital content, metadata, and promotional materials in any format Core. Source Search and Discover – a turn-key solution to power Search Inside and Look Inside capabilities through 3 rd party websites. Publishers make content available to authorized trading partners and their customers according to usage rules set by the publisher and enforced by IDG – Web service – Browser user interface – Widget Moscow Book Fair Distributing Digital Content

Core. Source: Content and Metadata Ingestion • IDG repository from which content and metadata are stored and pushed to IDG distribution businesses based on publisher permissions in order to reach multiple markets Publisher sends to IDG… Metadata/Permissions Text-based content • Quark. Xpress, In. Design, Postscript • • Print ready PDF Web. PDF, LIT, PDB, MOBI, OEBPS Via… Metadata • Web-based form • • ACS XML Content • Vital Source XML/VBK Publisher XML with DTD Audio-based content • CD-Audio, WAV • MP 3, WMA • FTP • Hard drive • • Stored in… Spreadsheet CD/DVD • Hardcopy Moscow Book Fair Distributing Digital Content

Core. Source: Asset Management Suite Moscow Book Fair Distributing Digital Content

Core. Source: Asset Management Suite Simplifies the dissemination of Publisher’s IP to all of your partners. Core. Source: • Automates the syndication of content and metadata • Robust user admin tools to setup multiple user profiles to enable different individuals to take different actions • For each content object, Publishers have the ability to: – Setup profiles that direct content to each trading partner – Customize metadata fields and formats by trading partner – Customize content formats, naming conventions, and transfer mechanisms by trading partner – Customize promotional materials to accompany content Moscow Book Fair Distributing Digital Content

Core. Source: Asset Management Suite (AMS) IDG Publisher Portal • Publisher Sign-in • Authenticate user/role • Determine permissions and privileges of user • Record export requests Publisher directed destinations • Validate export requests • Prepare/customize content for vendor specific transfer • Export content and metadata • Report on actions performed Any 3 rd party vendor Printers Aggregators Search engines Audio distributors e. Book distributors Mobile Devices Moscow Book Fair Distributing Digital Content

Content Storage • Content types stored in Core. Source today – Images (jpg, gif, svg) – Print (PDF, postscript, in. Design) – e. Books (pdf, lit, pdb, vbk, oeb) – digital audiobooks (wav, flac, asc, mp 3) – XML • Additional content storage capabilities available today – Video – Flash – Other Moscow Book Fair Distributing Digital Content

Metadata Storage/Organization • Metadata – Publisher supplied • Bibliographic, marketing, promotional • Rights/permissions – Derived • Versioning • Full-text • File type/attributes – Ingram Book Group • Enhanced subjecting/categorization • Reviews Moscow Book Fair Distributing Digital Content

Conversion Preferred Conversion Partner(s): Publisher Submits: XML (OEBPS) PDF, Quark or In. Design e. PDF p. PDF Moscow Book Fair Distributing Digital Content

Conversion Costs Relative conversion costs from hardcopy to: Publisher Submits: Moscow Book Fair Distributing Digital Content

Conversion Costs Relative conversion costs from print PDF (vector)/application files to: Publisher Submits: Moscow Book Fair Distributing Digital Content

Submit Once, Use Many - Transformations IDG transforms to: Publisher Submits: Print PDF e. PDF Print PDF metadata ONIX Chunked PDF MARC Page e. PDF CUSTOM - vendor specific JPG + ascii text Moscow Book Fair Distributing Digital Content

Transformations and Watermarks Customer Driven Transformation and Watermark Requirements • Microsoft – Live Search Books – Scan, OCR, watermark, optimize, package, name for Live Search Books – Scale – approximately 150, 000 books per year • IDG Custom Book POD – Analyze source, chapter-ize, re-purpose/compile, optimize for POD, optimize for web • Ingram Digital Audio Service – Rip from CD/WAV/MP 3, chapter-ize, flac… • Future transformations can be added modularly as needed without impacting transforms already developed Moscow Book Fair Distributing Digital Content

Content Delivery Models • Content pushed to customer based on pre-established profile • Content pushed to customer on-demand by publisher • Content pulled by customer from the system • Customer setup for each product authorized by publisher – – Mode of delivery (email, ftp (push/pull), physical media) File type (publisher supplied or transform) File naming conventions Metadata format, contents, naming convention Moscow Book Fair Distributing Digital Content

Core. Source: Search and Discover Moscow Book Fair Distributing Digital Content

Core. Source: Search and Discover • IDG provides turn-key solutions to power Search Inside and Look Inside functionality using AAP standard query and response protocols • Publishers submit content and metadata in mutually agreed upon formats and sets permissions at the title level • IDG optimizes content hosts on IDG servers • Accessible content and capability includes: – Metadata – Page images – Full-text (xml) – Search algorithm (optional) Moscow Book Fair Distributing Digital Content

Search and Discover Strategy • Provide tools and infrastructure to enable publishers to exploit their content for promotional and selling purposes to the widest available audience in a rights controlled environment • Kent Freeman, IDG CTO, is Chair of BISG Digital Standards working group focused on driving standards related to Book Search • Flexible three-pronged platform approach to exposing book content • Web service • White label website • Widget • Multiple widget approach – Based on delivery platform, media, and user interface needs • Partnered with Marklogic and i. Factory for infrastructure and web service development Moscow Book Fair Distributing Digital Content

Search and Discover Strategy Goals • Increase the exposure of book content to web users • Drive print book and ebook sales by using technology to simulate and enhance on the web the bricks and mortar bookstore browsing experience • Create viral opportunities – Turn anyone with a web page into a book promoter and bookseller • Collect content usage information to leverage for future promotional, sales, and content development purposes Moscow Book Fair Distributing Digital Content

Core. Source: Search and Discover User Interface • Content access permissions • Content access enforcement by customer/ type • Millisecond responses to queries in AAP format Moscow Book Fair Publisher Website Booksellers Social Networks Widget • Partner access permissions • Distribution facing Publisher Content Server API • Metadata, full text, page images Browser Fulfillment Platform B-to-B Search Distributing Digital Content

Key Components of Web Service – Built upon a highly available infrastructure – Massively scalable transaction processing engine – Flexible and scalable rules/permissions engine for content usage restrictions enforcement – Content format agnostic – Fully x. Query compliant – Robust access APIs for multiple forms of distribution • IDG Widget(s) • White label website • 3 rd party widgets and alternate user interfaces – Intelligent transaction reporting – Supports RH Insight Query standard for Book Search Moscow Book Fair Distributing Digital Content

Key Components of Widget – Extremely portable for multiple display and distribution environments: • • • Social networking sites Online booksellers Other retail websites Publisher website Email – Quality page images – Easy navigation – Support for static embedded content as well as dynamically served content – Support for multimedia ancillary and promotional material – Robust metadata – Effective search engine – Customizable Buy button Moscow Book Fair Distributing Digital Content

Search and Discover Reporting • Usage reporting across content access mechanism – Unique users – Page views – Unique widgets • Original • Pass along – Buy button – SALES! – By territory – By referring URL – By distribution vehicle – By email list Moscow Book Fair Distributing Digital Content

Thumbnail To launch widget Moscow Book Fair Distributing Digital Content

Menu – jump to specific sections in the book Buy - leads to title feature page on Simon. Says. com Arrows – Next and Previous page Magnify Glass – Zoom in Go to – jump to specific page if available Search Inside – Search Book Contents Additional Nav. Top/Bottom Right page is next page Top/Bottom Left page is previous page Moscow Book Fair Distributing Digital Content

Moscow Book Fair Distributing Digital Content

Business Model Designed to be simple and flexible for budgeting and utility purposes, Core. Source Asset Management Suite pricing is comprised of: • One time setup fee includes: – – Legacy content loading – 3 rd party distribution point logic and logistics – User training – • User/admin profile setup Inclusion in Core. Source Search and Discover services for 3 rd parties Annual fee per title (billed/measured monthly) based on: – – Average bandwidth used per title per month (regardless of # of distribution points) – • Average storage per title per month (regardless of # of assets per title) Per GB fees if TOTAL allocated storage/bandwidth is exceeded in a given month Conversion is priced separately based on source content and desired outputs Moscow Book Fair Distributing Digital Content

Why Ingram… • Ingram’s solutions deliver on many levels: – Access to markets and distribution solutions to serve them – Multiple paths to market, physical fulfillment, print on demand, and digital fulfillment: P+E – DRM infrastructure to support secure text and audio content distribution to the consumer in a download or tethered environment (on behalf of publishers and channel partners) – Distribution of virtually any other content type for promotional purposes – Decades of experience managing technology changes in the publishing supply chain – Track record of providing quality solutions to publishing industry Moscow Book Fair Distributing Digital Content

Thank you! Kent Freeman Kent. freeman@ingramdigital. com Moscow Book Fair Distributing Digital Content