DISSEMINATION MASS COMMUNICATION PUBLIC RELATIONS AND Dr Tony

DISSEMINATION, MASS COMMUNICATION, PUBLIC RELATIONS AND Dr. Tony E. Wohlers, Cameron University 2012 Grant Writing Institute

DISSEMINATION Definition and Need The process of COMMUNICATING information about your research to the PUBLIC Most funding agencies and foundations require that a dissemination component be included in the proposal

DISSEMINATION PLAN v Development Considerations v Incorporate into planning of your project v Consider the following questions: v Goal: v Audience: v Medium: v Execution: What are the goals and objectives of the dissemination effort? Who is affected most by this project and who would be interested in it? What is the most effective way to reach audience? Which resources does each group typically access? When should each aspect of the dissemination plan occur? Who will be responsible for dissemination activity?

Goal: What are the goals and objectives of the dissemination effort?

Audience: Who is affected most by this project and who would be interested in it?

v Medium: What is the most effective way to reach audience? Which resource does each group typically access?

v Execution: When should each aspect of the dissemination plan occur? Who will be responsible for dissemination activity?

DISSEMINATION PLAN v Writing v Key Guidelines Characteristics v Concise: Short, to the point, and easy to navigate v Key Points: Make a bulleted list for key findings v Interesting: Compelling presentation of findings v Responsive: Keep your target audience in mind v Useful: Clear conclusions and recommendations v Attractive: Print some of the key documents in color

DISSEMINATION PLAN v Strategies v Key for Dissemination By Dissemination Characteristics v Traditional v Press Release: efficient and effective v Media Coverage: inexpensive and easy v Flyers: concise and visual v Conferences: state, national, international v Publications: journals, books, etc.

v Strategies v Key for Dissemination By Dissemination Characteristics v New Avenues v Publications: Open Access v Cyberspace: Social Media, Research Networks (Internet 2)

DISSEMINATION PLAN … Manuscript Community forums, health fairs Conference or workshop Study newsletter Letter of thanks to study participants with study update Flyers, posters and research briefs List of stakeholders (include local, state and national) Press release Research summary document Table 1: Dissemination Template

DISSEMINATION PLAN v Cost Effectiveness v Do not underestimate the cost of implementing your dissemination plan and detail expenses for travel, layouts, logos, website design and maintenance, printing, translation, storage, and administrative support Table 2: Effectiveness of Selected Dissemination Activities Dissemination Activity Effectiveness Conferences focused audience and costs may be reduced to very little when organized within an institution Websites large audience and no or little costs when developed and hosted within an institution Internet 2 (One. Net) large audience and no additional costs

DISSEMINATION PLAN v Evaluating Success v How will you know if you have met your dissemination goals? v What are your success criteria? v Are there measurable indicators for these criteria? v For example—Number of peers reached, responses to publication, number of Web site hits, number of inquiries received.

DISSEMINATION PLAN Evaluating Success v How will you involve end users in evaluating the dissemination activities? v For example—Obtaining feedback on how easy the research product was to use, what was needed to translate research findings into practice in their setting.

NEW AVENUES: OPEN ACCESS v Basic Background v By analogy with Open Source, Open Access (OA) to the research literature entails the freedom to read, use and redistribute the published results of scholarly research and derivative works based on those publications. v digital, online, free of charge, and free of most copyright and licensing restrictions Figure 1: Geographical Distribution of 355 Open Access Journals in the Sciences Source: Elena Giglia in Publishing in the Networked World: Transforming the Nature of Communication.

NEW AVENUES: OPEN ACCESS v OA Basic Delivery Vehicles v conduct peer review v v OA journals ("gold OA") OA repositories ("green OA") review do not conduct peer Other OA Vehicles v personal web sites, ebooks, discussion forums, email lists, blogs, wikis, videos, audio files, RSS feeds, and P 2 P file-sharing networks Michael Gillings Publication List

NEW AVENUES: SOCIAL MEDIA Web applications that facilitate interactive information sharing, interoperability, usercentered design and collaboration on the Web.

NEW AVENUES: RESEARCH NETWORKS Austria (ACOnet) - Israel (IUCC) - Italy (GARR) - Lithuania (LITNET) Luxembourg (RESTENA) - Netherlands (SURFnet) - Norway (UNINETT) - Poland (PCSS) Romania (RNC) - Russia (RIPN) - Slovakia (SANET) - Slovenia (ARNES) Spain (Red. Iris) - Sweden (SUNET) - Switzerland (SWITCH) - United Kingdom (JANET) - CERN Belgium (BELnet) - Croatia (CARnet) – Czech Rep. (CESnet) - Cyprus (Cynet) - Denmark (UNI-C) Europe (GEANT) - France (RENATER) - Germany (G-Win) Greece (GRnet) - Ireland (HEAnet) Oklahoma (One. Net) The Internet 2 Network, through its regional network and connector members, connects over 60, 000 U. S. educational, research, government and "community anchor" institutions, from primary and secondary schools to community colleges and universities, public libraries and museums to health care organizations

NEW AVENUES: RESEARCH NETWORK - ONENET v Network and Hub v Began in 1992 and utilizes fiber optics and wireless technologies to transmit video, voice and data throughout Oklahoma v Provides high-speed communications to a variety of Oklahoma entities such as: public and vocational-technical schools; colleges and universities; public libraries; local, tribal, state and federal governments; court systems; rural health care delivery systems; and programs engaged in research. • Fast • Affordable • Flexible • Efficient • Reliable • Secure http: //www. onenet. net/

ONENET v Use One Net to: v Videoconference local meetings v Videoconference statewide meetings v All Oklahoma colleges and universities v All Oklahoma technical schools v 85% High schools/middle schools v Libraries v Government offices and agencies v Hospitals v Businesses

ONENET v Use One Net to: v Videoconference v Internet national meetings 2 v National Lambda Rail v Project websites v Discuss with colleagues in other states and/or other countries v Send results and data to colleagues in other states & other countries

ONENET v Use One Net to: v Share courses or instruments with other institutions v Share courses with high schools v Share courses with other countries v Virtual field trips for students and researchers v Research sites v Work sites v Application sites v Other states v Other countries v Museums or special collections

ONENET v Benefits: v Lead to future funding v Share with colleagues v Share with the world v New project ideas v Recruit into the field v Represent the field to the public v Responsible citizenship v Eliminate “reinvention of the wheel” v Increase status - you, university, funder

DISSEMINATION AND GRANT WRITING v Include v your dissemination narrative in: program narrative, v evaluation plan, and v budget - 5 -10% of the total budget amount

SOME FINAL THOUGHTS Practice ethical behavior Guard your intellectual property rights Do not violate other’s property rights Follow the public relations processes and procedures of your organization If there is not a policy, help develop one Remember, a success includes identifying a failure and providing insights for its remediation

ACKNOWLEDGEMENT AND REFERENCES Thanks to Linda Mason, Bill Johnson, Gerry Cherry, and Ann Nalley for letting me borrow some of their slides. Some References v Turid Hedlund and Yasar Tonta (2010). Publishing in the Networked World: Transforming the Nature of Communication. 14 th International Conference on Electronic Publishing 16 - 18 June 2010 , (http: //www. elpub. net). v Jean Mc. Niff and Jack Whitehard (2006). All you Need to Know About Action Research. Thousand Oaks: SAGE Publications. v Willo Pequegn Social at, Ellen Stover, and Cheryl Ann Boyce (2011). How to Write a Successful Grant Application. A Guide for and Behavioral Scientists. New York: Springer.