Direct to Consumer Marketing Results ROI Revenue 121

Direct to Consumer Marketing Results. ROI. Revenue. 121 West 20 th Street Suite 3 D New York, NY 10011 www. thorassociates. com 212 -645 -5737

Direct to Consumer (DTC) marketing Key Benefits: Develop and build direct relationship with consumers • Consumer Insights: Direct contact with customers regarding products, technology, first/best in market, packaging, pricing, experience etc. • Survey/Product research: Product development and launch new products • Cross promote sales of line extension products/brand initiatives • Branded Response DTC Approach, builds sales overnight and a brand over time • Metrics optimized by response/sales ROI. Build direct and indirect for retail • 2 Decreased media costs, amplify message and maximize budgets Confidential www. thorassociates. com

Brand Equity Product Attributes 1. 2. 3. 4. Great consumer value Unique Selling Position (USP) Best in Market Ability to sell in multiple channels Customer Experience DIGITAL TRADITIONAL • Social Networks • Affiliate Marketing Home Shopping Search/PPC • Call Center • Email • Radio • Referral Program • Print • 3 • • Customer Acquisition Web Media Retail • DRTV • Brand Equity

Strategic and Tactical Execution • THOR will provide DTC multi-channel marketing strategy and execution • Production development: Strategic guidance on creative messaging to • • • 4 build brand Sales/response assumptions: Provide projections and goals based on roadmap and time of key performance indicators Tracking/reporting metrics: Executive weekly reporting Working with media agencies for results based on product experience, demographics, research, heritage and best in class pricing Fulfillment: Delivery to the customer will be executed with best practice insight Tele-Services/Customer Service: Training, Scripting and Save methodologies Multi-Channel integration for a robust ROI Home Shopping Direct response drivers for Retail Integration of digital strategy to build a multi channel platform Confidential www. thorassociates. com

Critical Brand Elements Execution Strategy Understanding a Brand’s competitive marketplace Consumer touch points and messaging/offers/promotion Risk sensitivity Scalability DRTV, Radio, Digital, PR, Home Shopping, Print Calls to action – phone, web, retail Pricing Product configuration Remarketing THOR Growing the Brand Analytics Consumer Research Consumer touch points & messaging 5 Confidential www. thorassociates. com Operational/Logistical Support Call center scripting & efficiencies Telemarketing Fulfillment Marketing Database

DTC Product Selection Elements ü Target Market Appeal ü Unique/Innovative Technology ü Demonstrates clear benefit ü Acceptable price point ü Proof of Concept ü Special Introductory Offer ü Multiple Up. Sells ü Guarantee/Warrantee ü Continuity Programs: AOV/LTV recurring revenue- profit driver ü Product Margins/COGS ü Multiple distribution channels available (Radio, DRTV, Digital, Print, Home Shopping, Retail) 6 Confidential www. thorassociates. com A product that satisfies a consumer’s need/demonstrate s clear benefit and gratification and can be easily communicated/de monstrated

Building Your DTC Foundation Front End Experience Creative Pathways, Retention & Prospect Engagement Pathways Media Messaging Brand Offer: Hard Offer Soft Offer Lengths: 28: 30, 5: 00, : 120, : 60, : 30, : 10 TV Long form Short form DM/Inserts Print Radio Primary path Telemarketing (sales) Website/Landing Page Digital Build media library • Display ads (animated/static) • E-mail ads • Contextual ads (copy heavy) Digital • Search-SEM & SEO • Affiliate (pay for performance) • Display • Web 2. 0 -Social Media, Video Sharing • Email List Rental Secondary path • Customer Service • e. Commerce enabled Web Environments: • High Performing Channel (HPC) • -e. Commerce cart • Blog 7 Confidential Utilization • 800#’s • Call routing/Handling • Scripting • Tracking www. thorassociates. com Retention/ “Hot” Leads Retention-Loyalty • Enhance the process for e-mail (communication message, timing and frequency) • Utilize additional providers, customer service/fulfillment “Hot” Leads Monetize list of prospects via outbound contact strategy: e-mail and teleservices

THOR Approach, Strategic Initiatives Objectives Strategy Tactics Determine viability of DTC as an additional distribution channel (besides Retail and Home Shopping) that generates revenue profitably Develop a DTC “test pilot” program using a “tried & true” multi-channel approach that breaks thru the clutter Build a Test-Learn-Optimize environment: • Creative, multiple creatives/offers in a variety of ad formats • Media, multiple channels-diverse media portfolio (DM/Print, Radio, TV, Digital) Generate educated awareness via a “branded-response” approach to the creative as “a proven solution that transforms your life” amongst our target demo Integrate traditional branding elements (tone/color) with “best of” DR. Push “free trial” of product Pathways, multiple web landing pages and tele-sales scripts Creative is focused on: call outs to the target audience (the technology/real stories/real people), proof points and offers. Stack the deck by heavily weighting the media buys using only historically proven performing media channels in our targeted genre/demographic profile Media should drive performance and cost efficiencies while negotiating flexible optimization/cancellation terms Gather learnings for sustained and reliable deployment (post test pilot) Confidential Deliver statistical significance in each test cell prior to optimization (creative/offer/media/path) • Track/Measure all key actions from impression to conversion (sale) www. thorassociates. com Test media suppliers that generate both efficiency and scale within these channels • Target DRTV long form, short form, DM/Print, Radio and Digital Maintain proper media mix throughout test so all data is useful for rollout planning • Deploy Tracking/measurement tools • Read 8 results daily/weekly

Insight and Analytics for ROI Management & Analytics Response Planning Database Segmentation Media Performance Analysis Tracking & Reporting 9 Confidential www. thorassociates. com

Teamwork Is Mission Critical THOR works together with your senior management to build a successful brand using Direct Response marketing. THOR delivers Direct Response expertise, which translates to a tangible competitive advantage for our clients. THOR Associate’s Performance is built on a foundation of marketplace insight. THOR delivers: • Managed hundreds of campaigns, in every Lifestyle category • Assembled the most experienced and talented DR staff • Established expertise of integration of traditional and digital for ROI We create trust, success and ROI. 10 Confidential www. thorassociates. com

THOR Associates • Created $200 million dollar revenue campaigns in the Health/Wellness arena, Lifestyle, Fitness and Housewares. • Experienced team of professionals with strong industry relationships that ensure: • Seamless integration of traditional/digital Direct Response initiatives • Results based on marketing testing with predictive analysis modeling • Experienced DR veteran agency with network of relationships • Our experience has created DRTV legends. From inception to fruition, we leave no piece of the marketing pie untouched. • • 11 25+ years of DR Marketing Direct to Consumer Specialists • DRMA Advisory Board • Past ERA Executive Board • Past ERA Board Member Confidential www. thorassociates. com

Executive Team Fern Lee – CEO Fern is an experienced, award-winning marketing professional with a proven track record of increasing awareness, revenues, consumer usage and asset values for multiple globally recognized media, entertainment and lifestyle/fitness/beauty brands. Fern is successful applying direct response to the traditional and digital marketplace. Fern’s strengths have allowed her to identify profitable customer segments, cultivate ways to favorably position client’s products and services, and ultimately create break-through marketing campaigns that deliver superior results. Fern currently is a Board Advisory Member of Response DRMA and sat on the Executive Board of The Electronic Retailing Association (ERA). During Fern’s career, she has managed annual budgets in excess of $200 million, hired and mentored staffs of 30 employees, and been responsible for almost every marketing discipline. Fern is an expert at consumer and trade advertising, promotions, media, radio, home shopping, international, production of long and short form DRTV, retail, Telco/customer service and digital marketing. Fern is versed in providing: 
Growth Strategies ✦ Startups ✦ Brand Portfolio Management ✦ Operational Consulting ✦ Telemarketing ✦ Modeling ✦ Integrated Marketing ✦ Offline Integration to Digital Marketing Email Fern at: fernleedrtv@yahoo. com Lori Zeller – Managing Partner Lori’s strengths are as a Chief Innovation Officer and Strategist. As the managing partner of THOR, she offers management redesign initiatives for increased revenue. She is a senior executive with a passion for project management and product development. Lori formulates strategic plans, shapes business development, aligns the financial and technical aspects of best practices and supports multi-channel marketing. Lori has contributed to a Medical Home pilot program creating innovation and the integration of technology as well as design quality initiatives with care management. Lori’s proven experience with the implementation of Traditional/Digital collaboration for various verticals provides THOR’s clients with well rounded recommendations for creative growth. Lori is versed in providing: Operational Management ✦ Strategic Planning ✦ Product Development ✦ Project Management ✦ Third Party Vendor Relationships ✦ Creative Direction ✦ Business Development ✦ Funding Resource Email Lori at: lori@thorassociates. com 12 Confidential www. thorassociates. com