Dipping Your Toe into the Advocacy Pool Communicating

Dipping Your Toe into the Advocacy Pool Communicating the Value of Library Services for Teens

What is Advocacy? A good definition comes from AASL: l On-going process of building partnerships so that others will act for and with you, turning passive support into educated action for the library program. l It begins with a vision and a plan for the library program that is then matched to the agenda and priorities of stakeholders.

What is NOT Advocacy? l Most of advocacy is not lobbying, but lobbying is a legally allowable and regulated form of advocacy ¡It is when your organization takes a position on a piece of legislation & asks elected officials to support or oppose that legislation l Nonprofits are permitted to do some lobbying as part of their overall advocacy ¡The amount is based on the size of their budget

Why advocate? l You can’t assume anyone else is doing it. l It’s a part of being an effective librarian or library worker. l The squeaky wheel gets the grease. l The general public isn’t always aware of what the library has to offer. l Because many teens do not yet have the skills to advocate for themselves.

Who do you reach out to? 1. 2. 3. 4. Community Members Policy Makers Press Library Staff

1. Community members l. Library patrons l. Teens l. Parents l. Grandparents l. Local business owners l. Youth serving groups l. Educators

1. Community l Hold a YA Open House l Participate in and have a library presence in local festivals, events & celebrations l Start or revive a “Friends of the Library” l Speak about your library at a non-library event (women’s club, bowling league, religious group, historical society, etc. ) l Use social media tools to reach & engage people l Create multi-language library materials

2. Policymakers l. Town Council l. School Board l. Mayor l. Policy/advocacy groups l. Anyone with influence

2. Policy Makers l Add VIPs to the library’s newsletter mailing list l Make sure VIPs have library cards l Attend a meeting (Chamber of Commerce, School Board, Town Council, etc. ) l Invite VIPs to library events l Send them photos or articles about recent library accomplishments l Attend an advocacy event like State or National Library Legislative Day

3. press l. Newspaper l. Radio l. TV (incl. public access) l. Bloggers l. Local magazines l. School or university radio stations, closed circuit TV, etc.

3. Press l Send them a calendar of library events l Send letters to the editor (from you, teens, parents, advocates) l Write press releases l Add them to the library’s newsletter mailing list l Invite them to attend library events l Send them photos of recent events l Send them public service announcements

4. Library staff l. Trustees or Board l. Director l. Librarians l. Support staff l. Volunteers l. Friends of the Library

4. Staff l Share information at a staff meeting l Post articles or photos in the staff lounge l Forward relevant items from e-newsletters l Share a brief weekly update with your supervisor (email, phone, face-to-face) l Create an online place for coworkers to share knowledge (wiki, intranet) l Hold a workshop or idea swap for coworkers

Selected Resources l Advocacy Toolkit, www. ala. org/yalsa/advocacy l Being a Teen Library Services Advocate, Linda W. Braun l Powerful Public Relations: A How-To Guide for Libraries, by Rashelle Karp l yadvocacy-l@lists. ala. org, http: //lists. ala. org/sympa/info/yadvocacy-l

Continuing Education Resources l Stay current with developments in advocacy through YALSA’s webinars! ¡offered monthly on the third Thursday at 2 pm EST, www. ala. org/yalsa/webinars l The ALA Washington Office periodically offers free advocacy webinars. Events are posted on District Dispatch, www. districtdispatch. org/

Please contact YALSA if we can be of help YALSA 50 E. Huron St. Chicago, IL 60611 1. 800. 545. 2433 x 4390 yalsa@ala. org www. ala. org/yalsa (web site) http: //yalsa. ala. org/blog/ (YALSAblog) http: //wikis. ala. org/yalsa/index. php (wiki) @yalsa on Twitter

Who is YALSA? l YALSA stands for the Young Adult Library Services Association l Has over 5, 100 members who are school and public librarians, library workers, educators, grad students, retirees, library supporters and more! l Mission is to make libraries awesome for teens! l YALSA is a subspecialty of the American Library Association (ALA)

Questions, comments, ideas to share?