dimbootcamp Customer Profiling Janette Toral http digitalfilipino com influencer

#dimbootcamp Customer Profiling Janette Toral http: //digitalfilipino. com/influencer

Real Estate Website – Condo. X Pasig Universities Business organizations DTI / SEC Property management Site update Consultation Advertising Research Start-Up Event organizers Agent Broadband Business Center Units Telecommunication cost. Advertising budget Maintenance Property management Business Model Canvas Reliable fast broadband wifi Internet available. One-on-one. Self-service. Start-up Business center for meeting clients and Social network. teams. (Regus) E-mail. Mobile. Lease to Face-to-Face ownership Start-Up Events options. Rental Amortization Business center Internet service Real Estate IT Professionals Service and Start. Up Professionals founders looking who would like for place to live to learn digital and work – while marketing to near the boost business district.

A Marketer’s Template for Creating Buyer Personas [nam e [dem ] o [goal graphic] s] http: //offers. hubspot. com/free-template-creating-buyer-personas

Table of Contents 1 A Brief Introduction to Buyer Personas 2 How to Present Your Buyer Persona 3 An Example of a Complete Buyer Persona http: //offers. hubspot. com/free-template-creating-buyer-personas

1 A Brief Introduction to Buyer Personas http: //offers. hubspot. com/free-template-creating-buyer-personas

What Are Buyer Personas? ? Buyer personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. http: //offers. hubspot. com/free-template-creating-buyer-personas

How Are Buyer Personas Created? ? Buyer personas are created through research, surveys, and interviews of your target audience. That includes a mix of customers – both “good” and “bad” -- prospects, and those outside of your contact database who might align with your target audience. You’ll collect data that is both qualitative and quantitative to paint a picture of who your ideal customer is, what they value, and how your solution fits into their daily lives. http: //offers. hubspot. com/free-template-creating-buyer-personas

How Do You Socialize A Buyer Persona? ? So you’ve done the research and conducted all the interviews … you’ve finally figured out who your buyer persona is. Congratulations! But how do you communicate that new understanding of your target customer with your entire organization? After all, if your sales and marketing teams don’t understand who they’re speaking to, it’s hard to craft a message that really resonates. http: //offers. hubspot. com/free-template-creating-buyer-personas

Use This Template! That’s why we’ve created this handy-dandy Power. Point – so you can quickly explain your buyer persona and disseminate that information across the organization in a palatable, organized format. This template will walk you through how to input and format the information you’ve collected about your persona in a way that’s extremely easy for your entire company to understand. And since your research is already done, this is the easy part! http: //offers. hubspot. com/free-template-creating-buyer-personas

2 How to Present Your Buyer Persona http: //offers. hubspot. com/free-template-creating-buyer-personas

Inser t name your com p , mont as well a any s h the g and year the ra i slide y text on n. this Company ABC Buyer Persona Overview Month, Year http: //offers. hubspot. com/free-template-creating-buyer-personas

Persona Name BACKGROUND: • Basic details about persona’s role • Key information about the persona’s company • Relevant background info, like education or hobbies DEMOGRAPHICS: • Gender • Age Range • HH Income (Consider a spouse’s income, if relevant) • Urbanicity (Is your persona urban, suburban, or rural? ) his dt fin y ne can tion b onli You rma ering r t o inf inis f you e. o c m ad veys dien sur et au g tar IDENTIFIERS: • Buzz words • Mannerisms http: //offers. hubspot. com/free-template-creating-buyer-personas

Persona Name GOALS: • Persona’s primary goal • Persona’s secondary goal CHALLENGES: • Primary challenge to persona’s success • Secondary challenge to persona’s success Conduct inte rviews with your ta rget audience to learn about their goals and challen ges in more detail. HOW WE HELP: • How you solve your persona’s challenges • How you help your persona achieve goals http: //offers. hubspot. com/free-template-creating-buyer-personas

Persona Name REAL QUOTES: • Include a few real quotes – taken during your interviews – that represent your persona well. This will make it easier for employees to relate to and understand your persona. Identifying common objections will help your sales team be better prepared during their conversations. COMMON OBJECTIONS: • Identify the most common objections your persona will raise during the sales process. http: //offers. hubspot. com/free-template-creating-buyer-personas

Persona Name MARKETING MESSAGING: • How should you describe your solution to your persona? ELEVATOR PITCH: • Make describing your solution simple and consistent across everyone in your company. Estab l mess ishing you a r your ging prep e ares organ ntire i conv zation to ey th es mess age. ame eal g a r reative din Inclu from C to pho ons or elps m h Com kphoto ision v c i. Sto one en son. y r ever ame pe s the http: //offers. hubspot. com/free-template-creating-buyer-personas

3 An Example of a Complete Buyer Persona http: //offers. hubspot. com/free-template-creating-buyer-personas

Start-Up Wang Yu BACKGROUND: • Founder of Start-Up • Start-Up got initial funding and looking for office and place to stay. his • Geeks, committed to their start-up dt fin y success. Works in long, odd hours. ne can ion b onli DEMOGRAPHICS: • Skewed towards men. • 22 years old and up. • Got 10 million funding for start-up business. • Suburban IDENTIFIERS: • Mostly online. • Busy in completing projects. • Social media savvy. • Frugal, practical You rmat ering r t o inf inis f you e. o c m ad veys dien sur et au g tar

Start-Up Wang Yu GOALS: • Create a strong and solid team who can nduc Co t interviews finish the project. with your ta rg • Assert positive corporate image to targetience to et aud learn market and investors. about the CHALLENGES: • Finding team members who will stay long in the project. • Getting investors and customers to believe and support the company. ir goals and challen ges in more detail. HOW WE HELP: • Condo. X Pasig is a place where you can have your office and place to stay for staff. • Provide reliable technology and business facilities to support Start-Up activities like meetings, trainings, secretariat, etc.

Start-Up Wang Yu REAL QUOTES: • “I am looking for a business place where my staff can stay-in as well in a business district. ” • “I need a reliable business facility that is within reach from where I live. ” COMMON OBJECTIONS: • The investment needed is too high. I want to explore the place first and see if I will like it. Can I try it for a month? Identifying common objections will help your sales team be better prepared during their conversations.

Start-Up Wang Yu MARKETING MESSAGING: • Place that you can rent for a minimum of 1 month for your start-up. • Option to buy property within 6 months where your initial deposit will be treated as part of advance amortization payment. ELEVATOR PITCH: • Start-up friendly business condominium that can grow with you. Estab l mess ishing you a r your ging prep e ares organ ntire i conv zation to ey th es mess age. ame eal g a r reative din Inclu from C to pho ons or elps m h Com kphoto ision v c i. Sto one en son. y r ever ame pe s the

#4 understand your audience Digital Marketing for Real Estate Industry Program Janette Toral Start-Up Founder / Owner Major preoccupation: Meeting What really counts: Make start-up targets. Competitive in the market. business profitable Worries: Not meeting targets. Program not rolled out bug-free. Aspiration: Successful start-up. Profitable. Global leadership. Friends say: “You should hire people and get an office. ” Environment: Too many offices / condos but can’t be used for both. . Friends: Work from home. Some rent office space. Boss say: “We have limited resources. ” Influencers say: “Show that you have strong team and operations stable. . ” Market offers: High price office and condos requiring at least 6 months payment. Behavior towards others: I don’t need it. I can work from home. Fears: Startup will fail. Obstacle: Not to get people. Appearance: Laid back. Casual. Gadget heavy. Frustration: Resignation from good people. Attitude in public: Competitive. Quiet. Talk when needed. Wants / Needs: Great team. Obstacle: Manage Successful Biz. growth. Measure success: Bottomline revenue. Authority status.