Digital TV in Singapore Seah Seng Choon Executive

Digital TV in Singapore Seah Seng Choon Executive Director Consumers Association of Singapore we hear, we inform, we educate, we protect

Agenda What is Digital TV? Worldwide Trends Digital TV in Singapore Benefits to Consumers Transiting Over Assistance Scheme for Low Income Households Educating Consumers we hear, we inform, we educate, we protect

What is Digital TV? Advanced broadcasting technology that enables superior -quality pictures and sound Supports 2 broadcast formats: Standard Definition TV (SDTV) and High Definition TV (HDTV) we hear, we inform, we educate, we protect

What is Digital TV? Richer audio-visual experiences and opportunity for more interactive services Higher-resolution pictures that are sharper, clearer and free from the fuzzy images associated with analogue TV we hear, we inform, we educate, we protect

we hear, we inform, we educate, we protect

Worldwide Trends Many countries such as USA, Canada, Japan, South Korea, Australia, UK and Germany have already gone fully digital Most countries have chosen to adopt the DVB-T 2 standard we hear, we inform, we educate, we protect

Worldwide Trends In Asia, China, India and Hong Kong are in the process of switching over ASEAN countries have agreed to switch over between 2015 to 2020 we hear, we inform, we educate, we protect

Digital TV in Singapore Bukit Batok became the first zone in Singapore to be ready to receive digital broadcasting signals Consumers can watch all 7 free-to-air Mediacorp channels in high or standard-definition Coverage will be expanded progressively over the next 2 to 3 years we hear, we inform, we educate, we protect

Digital TV in Singapore we hear, we inform, we educate, we protect

Digital TV in Singapore Analogue TV signals will continue to be available for at least 2 years from December 2013 until the switchover to digital broadcasting signals is completed between 2015 to 2020 we hear, we inform, we educate, we protect

Benefits to Consumers Better quality pictures Superior sound Multi-language subtitles Electronic programme guides containing more information about TV programmes we hear, we inform, we educate, we protect

Benefits to Consumers Multicasting Additional local broadcast TV channels Multiple channels of separate programming simultaneously, free and over-the-air we hear, we inform, we educate, we protect

Transiting Over CASE engaged the government in extensive discussion and consultation in implementing digital TV in Singapore One particular concern was the impact of implementing digital TV on low income households CASE also discussed with businesses and urged them to not take advantage of the situation we hear, we inform, we educate, we protect

Assistance Scheme for Low Income Households Eligible households will receive: One digital set-top box One indoor antenna Installation service we hear, we inform, we educate, we protect

Assistance Scheme for Low Income Households To be launched in September 2014 One and two-room HDB rental flat dwellers and recipients of social assistance will be automatically included in the Assistance Scheme we hear, we inform, we educate, we protect

Educating Consumers To help consumers identify TVs and set-top boxes that are compatible with the digital TV system, Digital TV Ready Labels launched by the Media Development Authority have been affixed to compatible TV sets and set-top boxes we hear, we inform, we educate, we protect

Educating Consumers Mediacorp will be rolling out a series of advertorials and infomercials from 2014 Educational videos, brochures and posters are available at major retail outlets we hear, we inform, we educate, we protect

Educating Consumers The Media Development Authority has conducted training workshops for retailers and sales staff The public can look out for sales staff wearing the Digital Advisor tags in retail outlets we hear, we inform, we educate, we protect

Educating Consumers The Media Development Authority will be working with voluntary welfare organizations to reach out to the elderly and disabled to ensure that they know what they need to do to prepare for the digital switchover we hear, we inform, we educate, we protect

Educating Consumers Digital TV Label Mark To help consumers identify the correct receivers to buy as this label will indicate that a product is suitable for use in Singapore we hear, we inform, we educate, we protect

Educating Consumers Digital TV Label Mark Dealers must first register their DVB-T 2 equipment with the Infocomm Development Authority and apply for the use of the label mark with the Media Development Authority If a dealer affixes the label on non-compliant receivers, enforcement action can be taken we hear, we inform, we educate, we protect

Thank you we hear, we inform, we educate, we protect