Digital Rights Management Contents

Digital Rights Management

Contents § § § § Introduction of DRM Technology of DRM International DRM Market Korean DRM Market International DRM Companies U. S. DRM Companies Korean DRM Companies Demo Test 2

Introduction of DRM ▶ What is DRM (Digital Rights Management)? - Methodology for the protection of media copyrights - Includes the control of rights and usage permissions of content and digital information - Service and technology supporting management of the production, distribution and usage of digital contents ▶ Why DRM? - Prevents illegal copying & protects commercial value of digital contents - Protects the secrecy of digital contents - Protects the rights of intellectual property - Protects digital contents from modification and damage 3 Protects the Right and benefit for copyright holders, Industries and consumers

Technology of DRM ▶ DRM (Digital Rights Management) • Solution providing safe and controlled transmission of digital content by using sophisticated encryption composed of clients’ password of hardwares unique ID of hardware • Applicable field: digital music, image / cartoon / movie, on-line software or education, publishing, etc. • Benefits 1) Enable to charge digital contents 2) Capable of and preventing illegal copies of digital contents 3) Capable of protecting digital content both on-line and off-line 4) Provides safe distribution and control of digital content 4

Technology of DRM ▶ Architecture of DRM - Source: Seal. Tronic 5

Technology of DRM ▶ Watermarking • Technical method for protecting multimedia contents by hiding and abstracting special types of Watermarks (copyright information, logos, seals, serial numbers, etc. ) • Applicable field: e-books, images, video and audio contents, digital TV, text, etc. • Benefits 1) Enable to charge digital contents 2) Capable of tracking and preventing illegal copies of digital contents 3) Capable of proving copyrights, originals, alterations and abstracting information ▶ Types of Watermarks Robust Watermark Fragile Watermark Visible Watermark Invisible Watermarking Private Watermark Public Watermark Verification Watermark Transaction Watermark 6

Technology of DRM ▶ - Source: Mark. Any 7

International DRM Market Overview of international digital contents market Overview of international DC solution market ※ 1. Unit: Million US $ - Source: Korea IT industry promotion agency - CAGR of International DRM market by area ※ 1. Asia includes Korea, Japan and China ※ 2. Unit: Million US $ - Source: IDC, KIPA ※ 1. Unit: Million US $ - Source: Korea IT industry promotion agency - 8

Korean DRM Market ※ 1. Unit: Million US $ - Source: Ministry of Information and communication Republic of Korea - ※ 1. Unit: Million US $ - Source: IDC - 9

International DRM Companies ▶ Product/ Market Report 10

International DRM Companies Signum Technologies provides a range of advanced digital watermarking solutions for copyright protection and communication applications embracing a wide range of business, professional and institutional sectors. ▶ Products Sure. Sign Veri. Data - Sure. Sign Enterprise is a powerful automated batch-processor application designed for embedding and detecting watermarks in digital images in networked environments. Typically, these are high-volume users of digital images such as museums, stock-photo libraries, news publishers, on-line content providers and picture agencies. - Veri. Data i. Dem is a simple-to-use Windows program which will validate your digital photographic records to deny anyone the opportunity of subsequently altering them without detection. Widely used by law-enforcers worldwide, the latest version is now faster and even easier to use. - Veri. Data i. Dem, Veri. Data Image SDK - Sure. Sign Enterprise, Sure. Sign Image SDK, Sure. Sign Plug-ins 11

U. S. DRM Companies ▶ Competitive Situation 62 % 18 % 4% 2% 1% Others include: Alchemedia, Authentica, Clear. Key Solutions, Digital World Services, File. Open, IBM, Infraworks, Net. Quartz, Philips, Phocis, Sealed. Media, Smarte Solutions, Sony DADC, and Try. Media - Source: i. Park Boston 12

U. S. DRM Companies - Source: Microsoft 13

U. S. DRM Companies Digimarc Corporation is a leading supplier of secure media solutions used in a wide range of security, identification and digital media content applications. Digimarc's digital watermarking technology provides a persistent digital identity for various media content and is used to enhance the security of financial documents, identity documents and digital images. ▶ Products ▶ Status IDMarc Imagebridge My. Picture. Marc Media. Bridge Digimarc Mobile - Digimarc has 152 issued U. S. patents with more than 3, 000 claims, and more than 350 pending patent applications in digital watermarking, personal identification and related technologies. - In technical cooperation with companies worldwide 14

Korean DRM Companies ▶ Product/ Market Report 15

Korean DRM Companies Mark. Any Inc. is the company that develops forgery preventor of multi-media content and solution of Copyright protection. Mark. Any provides Image, Audio, and Video system based on watermarking technology and has unique technology of Digital Rights Management. ▶ Products ▶ Status - Document. SAFER has over 70% of market share - Leading company in e-document market - Owns 33 patents including international patents - Focusing on mobile contents distribution and watermarking 16

Korean DRM Companies Presenting enterprises its innovative solutions and services based on DRM, Fasoo. com helps its customers securely communicate with their business partners, customers, employees and colleagues. Fasoo. com presents optimal solutions for each customer ranging from SME to Fortune 100 with diverse product lines and business models. ▶ Products ▶ Status Enterprise Solutions - All products applies encryption as core technology - Provides individual DRM solution (Wrapsody) Commerce Solutions 17

Korean DRM Companies Seal. Tronic leads digital content security market with development of advanced DRM & watermarking technologies. Seal. Tronic's solutions are developed to protect personal, or corporate intellectual property rights, to prevent unauthorized copy, distribution or forgery of the copyrighted digital content. Also Seal. Tronic's solution is designed to fit the variety of business models on wired or wireless environment, using international standard encryption technologies. ▶ Products - e-Docu. S@fer: Forgery Protection Security Solution for Web issued Document - Technology applied: DRM, Watermarking - Sales Type: Solution Sales - RIGHTS@fer: Multimedia Content Copy Protection Solution - Technology applied: DRM - Sales Type: Solution Sales - About dia content copyright & forgery protection solution using watermarking technologies - Technology applied: Watermarking - Sales Type : Core Technology Licensing ( SDK Sales) - Cast. S@fer: Protection Solution for Broadcasting digital contents - Technology applied: DRM, Watermarking - Sales Type: Solution Sales 18

Korean DRM Companies Since 1997, Digi. Treal Technology has developed watermarking algorithms and technology. These efforts enable us to become the No. 1 digital watermarking company in domestic market and overseas market. Based on positioning, Digi. Treal will supply our solutions targeting worldwide market customers and they will use our digital watermarking software products. ▶ Products - Applicable to Text / Logo / Image watermarking Water. Stamp - Adjustment of visible Standard 3. 0 watermarking (such as font, semi-transparency, rotation degree, etc) - Prompt reply to insertion of watermark Water. Stamp and verification of Enterprise 3. 0 copyrights Media. Bridge Reader 2. 0 - Webcam verifies Embedded data and links users directly to web destinations Water. Stamp -Certificate - Virtual printer driver type S/W Water. Stamp -Print 3. 0 beta - Capable of inserting various types of watermarks 19 WS-DVR - Inserts watermark into e-documents for checking originals and forgery - Embeds invisible watermark into video files for original certification - SDK type S/W

Demo Test Result message Water. Stamp Embedder 4. 0 beta (trial version) 20

Demo Test ▶ Watermarking Robust Watermarking (Embedding Strength: 30) Robust Watermarking (Embedding Strength: 100) fd_02. jpg (153 KB) ⓒfd_02_wsr(30). jpg (262 KB) Fragile Watermarking ⓒfd_02_wsf. jpg (186 KB) ⓒfd_02_wsr(100). jpg (382 KB) 21

Demo Test ▶ Verify Originals ▲ Robust Watermarking (Embedding Strength: 30, 100) Result message Water. Stamp Verifier 4. 0 beta (trial version) 22 ▲ Fragile Watermarking

Demo Test ▶ Verify Forged Images ▲ Robust Watermarking (Embedding Strength: 30, 100) Forged Image (Rotation, Crop, Resize) ▲ Fragile Watermarking ▲ Robust Watermarking (E. S: 100, Crop) 23

Demo Test Water. Stamp-Print 3. 0 beta (trial version) 24

Companies for Cooperation Watermarking DRM Signum Technologies is the world's premier vendor of advanced digital watermarking solutions for content protection and data integrity applications. ▶http: //www. signumtech. com/ Digital creates innovative software solutions for the creation, protection and delivery of digital products across multiple platforms and devices. ▶http: //www. dwsco. com/ EWATERMARK. COM provides a technique for protecting the copyrights of digital content that enables everyone, from professionals to general users, to easily protect their copyrights without having to perform complicated procedures. ▶ http: //www. ewatermark. com/ Secure. Media (formerly RPK Secure. Media) is a leading provider of encryption and Digital Rights Management solutions for IP Broadband Media. ▶ http: //www. ewatermark. com/ 25