Digital Frontier Innovative Korea 2006 11 Korea e-Learning

Digital Frontier Innovative Korea 2006. 11 Korea e-Learning Industry Association (KELIA)

Agenda 1 e-Learning, Hopeful Energy 2 Status of Korea e-Learning Industry 3 Best Practice in China 4 About KELIA 1/261

I. e-Learning, Hopeful Energy

1. Korea, Think Much of Valuable Talent Since long time ago, Koreans regarded “Human” as the most valuable asset. Amazing Han River miracle is from the extra-ordinary passion for studying. We are now living in the knowledge-oriented society. Human Resources and Knowledge decide personal and corporate destiny. Further more, a nation’s future is decided by Human Resources and Knowledge! It’s time to be reborn as new Korea through the best “Human Resources Development” and “Technology Innovation” based on the fully developed IT Infrastructure ! World’s Number 1 Human Resource Nation, Korea 3/263

2. Value Chain of e-Learning Industry by u-IT 839 Infra 9 New Growth Power 8 Services HSDPA/W-CDMA Wi. Broad-band Convergence Service DMB/DTV Service u-Home Service Mobile Communication/Telematics Equipment Broad-band/Home-Networking Equipment Digital TV/ Broadcasting Equipment Next Generation Computing and etc. Brainy Robot Telematics/Place Foundation Service IT So. C/Convergence/Parts RFID/USN Service IT Service RFID/USN Equipment Embedded SW Digital Contents/SW Solution 3 Infra broadband convergence network(Bc. N) u-Sensor Network(USN) Soft Infra-ware 4/264

3. Digital Frontier, Innovative Korea ! Korea is outstanding! - Alvin Toffler (a world famous futurist) Korea is an international IT superstar, has future of innovation. - Ballmer, Steven A. (CEO, Microsoft Corporation, U. S. ) In Korea, we can meet our future. - Jacobs, Paul (CEO, Qualcomm, U. S. ) Now, we will realize advanced Korea with global competitiveness by promotion industry of service and high-technology. 5/265

4. Being intelligent : the Next Digital Evolution “Entertainment as Games and Movies play important roles as spearheads in PR but is limited in spreading the power of u-Korea” “Now, we need to spread the power of u-Korea by productive contents as e-Learning and not unproductive contents like games” 6/266

5. e-Learning is New Hopeful Energy e-Learning, Growth Industry with Leading ‘Human’ and ‘Knowledge’ HR Power Korea 01 e-Learning, New Generation Growth Industry for Global IT Service Market 02 e-Learning, Leading Innovation of National HR and Leading Technology 03 e-Learning, Leading Industry for Improvement of Life-Long Education Ability of Whole Nation 7/267

II. Status of Korea e-Learning Industry

1. Korea e-Learning in the World Every year, “World E-Learning Market” grows over 68. 9%. By 2014, total ELearning will be up to 80 billion dollars. ※ Economist Intelligence Unit (2003) Country Rank (of 60) Score (of 10) Sweden 1 8. 42 Taiwan 16 7. 47 Canada 2 8. 40 Germany 17 7. 45 US 3 8. 37 New Zealand 18 7. 37 Finland 4 8. 25 Hong Kong 19 7. 34 South Korea 5 8. 24 Belgium 20 7. 19 Singapore 6 8. 00 Italy 21 7. 07 Denmark 7 7. 98 Spain 22 6. 98 UK 8 7. 93 Japan 23 6. 53 Norway 9 7. 91 Greece 24 6. 52 Switzerland 10 7. 72 Malaysia 25 6. 48 Autralia 11 7. 71 Israel 26 6. 34 Ireland 12 7. 60 Portugal 27 6. 33 Netherlands 13 7. 59 Chile 28 6. 13 France 14 7. 51 Czech Republic 29 6. 11 Austria 15 7. 49 Hungary 30 6. 09 9/269

2. Status of Korea e-Learning by Numeral Supply Volume Including Televised Remote education, E-Learning Market Volume now grows by 9. 95% every year and it will become 6 trillion 800 billion dollars by 2010. Business Area Revenue of e-Learning # of e-Learning Corp. 2004 2005 Business Area Variation 2004 2005 Revenue 381 Solution 68 74 101 126 Services 89 181 100. 0 232. 24 Services 25(24. 8%) 92(103. 4%) Rate Variation 1, 532. 10 100. 0 13. 3% 17. 2 255. 01 16. 6 9. 8% 299. 47 22. 1 350. 33 22. 9 17. 0% 820. 86 60. 7 9, 267. 75 60. 5 12. 9% 6(8. 8%) Contents 1, 352. 58 Solution 123(47. 7%) Revenue Contents 258 Rate Total Corp. 36 36 - Private Academy 19 104 85(447. 4%) School Education 34 41 Total 7(20. 6%) ※ the Ministry of Commerce, Industry and Energy (2005) 10/26 10 (Unit : USD mn, %)

[ Additional Information ] Comparing with 1999, Internet Training Students are explosively increased by 43. 3% growth ratio by the end of 2004. (Ministry of Labor, 2005) 11/26 11

3. e-Learning Policies Government Policies On the job training by e-learning Unemployment insurance refunds for e-learning courses Approved cyber universities Cyber high schools, Cyber home-learning system Ministry of Education Ministry of Labor Online Digital Content Industry Development Act Ministry of Information & Communication Ministry of Commerce, Industry & Energy (MOCIE) Ministry of Government Administration & Home Affairs Government initiative in e-learning area e-learning Industry Development Act Developing Standard & technology Promotion activities by KIEC Ministry of Culture & Tourism Developing e-learning content related culture Set-up cyber training guideline for the public service 12/26 12

The Master Plan of e-Learning Action System Prime Minister E-Learning Industry Development Committee (Review/Approval) E-Learning Industry Development Task Force Committee (Review/Adjustment) Submit the Basic Plans Ministry of Education & Government Administration Culture and Tourism Human Resources 4 Finance and Economy and Home Affairs Development 4 Ministry of Commerce, Industry and Energy Ministry of Information and Communication Ministry of Labor Ministry of Planning and Budget Each Government Body Presents Their Own E-Learning Basic Plans Dept. Administration (Korea Institute for Electronic Commerce) Dept. of Policy Planning Dept. of Industry Promotion 13/26 13 Dept. of Standards & Technology

4. Status by e-Learning Business Part Contents Market 33 billion won Market Volume. Language/Corporate/High School Educations are main items. Increasingly, Contents Market is expanding into Cyber University, University/Undergraduate School. Competency Diagnosis & Result Analysis Providing of e-Learning Program on Competency • Ability based E-Learning Program in the various fields, like Leadership, Management • Analyzing Student’s ability between Abilities, Information Skill, Languages, As-Is stage and To-Be stage, it Financial Abilites recommends programs and consulting • Self-Directed Study on the career. • Study result will be reflected on promotion. 14/26 14

Solution Market Including Televised Remote Education, Market Volume is up to 24 billon won. Diagnostic Service for Students and Evaluation Service, Course & Knowledge Pool, Editing tool in the basis of Simulation, Study through mobile tool. Educational Informantion System Internal Manager Teacher Portal HP Learner Personnel Service Direct Program Information Push Integrated Mgmt. System Log-in Code User Data System Administration Community Solution Video Lecture Video Conference LMS (Learning Management System) Related Institute e-Test System Charger Learner e-Test System HRM Connected System 15/26 15

Service Market The biggest Market Size is 89 billion won. Step by step, Tarket Market is shifting from Corporate e-learning to Elementary/Middle/High School, and University Education, Lifelong Education. e-HR Consulting is becoming a necessity. Job Analysis Educational Choice GAP Analysis Cause Analysis Non. Educational Choice Credu Consulting Systemic & Systematic Approach Change Mgmt. for Solution Taking and Action Strategy of HR Promotion • HRD Strategy and Law • DACUM by Job Description • CBC by Competency Modeling Organization Development • Analysis of Employee Satisfaction • Diagnosis of Organization Culture • Mgmt. of Innovation 16/26 16 Analysis of Educational Effect • Valuation of Satisfaction and Achievement • Valuation of Application to the Job • Valuation of ROI

5. New Issues of e-Learning Market Jumping to the 2 nd Stage Market tends to prefer outstanding quality based and result-guaranteed e-learning system to simple e-learning system. Beyond e-Learning Rapid e-Learning Workplace Learning Ubiquitous Tech. Since SME make by • Ability-based & ability • Using Convergence Device themselves, Learner can get development centered, Learner • Leaner Centered Service various information and directed, Knowledge centered • Actual Situation Simulation knowledge at the right time. • Actual Situation reflected Technology • Contents Development Tool Contents (Scenario type) • One source Multi Use • Development Method by • KMS, EPSS, HRM Linked • Knowledge Sharing by Movie LCMS • Blended Learning Support Centric • Video Lecture Solution • Storytelling Contents Design • Provide Self Study Blog 17/26 17

III. Best Practice in China

1. About CREDU Name Foundation Address URL Revenue & MS Credu Co. , Ltd. CEO 2000. 5 Capital Stock 6 th Fl. , Soonhwa Bldg. , 5 -2 Soonhwa. Dong, Chung-Gu, Seoul, Korea www. credu. com Group Person in Charge Kim, Young-Soon KRW 2, 164 mn Affiliate of Samsung Group Kim, Se Jong / Senior Manager Tel. +82 -2 -6262 -9051 Fax. +82 -2 -6262 -9125 Mobile. +82 -11 -714 -8606 E-mail. sejong. kim@credu. samsung. com Revenue by Annual KRW 500 bn KRW 307 bn KRW 419 bn KRW 20. 7 bn KRW 3. 2 bn KRW 8. 1 bn KRW 3. 3 bn Jumping Period (2005~ Growth Period (2003~2004) Foundation Period (2000~2002) 2002. 11 Awarded with grand prize at elearning competition 2002. 09 Merge Wealth Management part of Gacci. Net 2002. 02 Signed package supply contract with Japan's Matsushita group on Learning Management System and contents 2000. 05 Founded independent corporation of Credu 2004. 11 Selected as 1 st grade institution from Labor Dept's " e-learning institute evaluation in 2003'' Opened e-learning center in China for consecutive years 2004. 07 First to build up Super-dome and CTI system in the industry 2003. 11 Opened e-learning center in China 2003. 10 Jointly developed SL II Blended Learning Course with American Ken Blanchard Company 2003. 03 Took on i. MBA of Sungkyunkwan Univ's Graduate school of business 19/26 19 ) 2006. 11 Providing e-learning service and blended learning solution for 1, 000 domestic corp. , government, school and public institutions 2006. 09 Launched e-learning solution for university named “CREsys-U” 2006. 07 Passed KOSDAQ listing procedure 2006. 01 Opened Credu CBT Center 2005. 09 Advanced into D (Digital)-Book and Publishing Business 2005. 03 Established HR Leader’s Club, HR development conference 2005. 01 Opened ‘Credu Campus’ for the expansion of On/Off Blending Learning

1. About CREDU Business Domain e-HR Total Solution Provider NHRD (National HRD) Training for Teachers U-Learning - MOBISTA - Smart Book Blended Learning - By e-Learning M-kiss Specialized - On/Off Connected Learning - Military Personnel & Family – Nurse, kindergartener - Multi-Communicated Learning UHRD HR Consulting (University HRD) - HR Strategy, Human Resource i. MBA e-Learning - Sungkyunkwan -Consulting Univ's On-line MBA -Service Univ’s Solution -Contents Development - CREsys-U -System Development & Delivery & Lease Development System Diagnosis on organization, Job Ability Modeling Financial Specific Education - Financial Certificate, PB/IB HRO - Human Resource Outsourcing CHRD (Corp. HRD) Language Business Global Business Publishing/Knowledge - OPI / OPIc Examination - Advanced to Asia as China, Japan - Mgmt. /Self-Development - Talking Training - Global corporate, - One Source Multi Use Oversea Korean corporate GHRD (Global HRD) 20/26 20

2. Samsung China Cyber University 21/26 21

START in Samsung 22/26 22

Excel 2000 Fundamentals 23/26 23

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IV. About KELIA

1. Outline Name Chairman Vice Chairman Korea e-Learning Industry Association (KELIA) Young Sun Kim (CEO, CREDU) Dunet, Cyber MBA, K 1 System, e. KLC Executives KIEC, Mediopia, Tekville, YBM, 4 Csoft (18 members) Corporate Over 90 members (Samsung SDS, EBS…etc) Institutes KERIS (Korean Education & Research Information Service), KNOU (Korea National Open University), . . Etc Establishment Date Address September 25 th, 2002 4 F, Sangji B/D, 651 -5 Yeocksam-dong, Gangnam-gu, Seoul, Korea (www. kelia. org) 26/26 26

2. Organization Korea e-Learning Industry Association (Secretariat) Advisory Committee Subcommittees Policy & Promotion • To support formulating e-Learning policies • To promote e-Learning businesses e-Learning Technology • To support technology development and R&D, Organize study groups • To monitor and introduce international standards 27/26 27 International Cooperation • To build international networks • To hold & participate in international e-Learning affairs

4. Activities Promote & Support e-Learning Industry and R&D Build e-Learning Infrastructure KELIA International Networking 28/26 28 R&D and Market Promote