Скачать презентацию Development Communication Advocacy and Education Tips and Tools Скачать презентацию Development Communication Advocacy and Education Tips and Tools

63121d7f7c0907acfd7c0cf3da37b8b7.ppt

  • Количество слайдов: 10

Development Communication, Advocacy and Education: Tips and Tools for Improving Evaluation Introduction Henri-Bernard Solignac Development Communication, Advocacy and Education: Tips and Tools for Improving Evaluation Introduction Henri-Bernard Solignac Lecomte Informal Expert Workshop Bonn 19 March 2007

Why are we here? 2005 annual meeting of Network DAC Development Communicators: 2 priorities Why are we here? 2005 annual meeting of Network DAC Development Communicators: 2 priorities – Communicating about aid effectiveness – Evaluation Context – Mostly polls – Evaluation still recent – Weak demand within Ministries Yet, new aid paradigm, more pressure to evaluate 2

The Aid Effectiveness Paradigm Development Results 4 2 Alignment (Donors - Partner) 3 Harmonisation The Aid Effectiveness Paradigm Development Results 4 2 Alignment (Donors - Partner) 3 Harmonisation (Donors - Partner) Partners set the agenda Aligning with partners’ agenda Establishing common arrangements Using partners’ systems Simplifying procedures Sharing information Managing for Results 1 Ownership (Partner countries) 3

Evaluation today (survey of DAC members) 95% evaluate own activities either as ‘continuous self-evaluation’ Evaluation today (survey of DAC members) 95% evaluate own activities either as ‘continuous self-evaluation’ or ‘once-off external evaluations’, while 16/19 DAC donors require partner organisations to evaluate certain activities. Function of investment, accountability: ad hoc approach rather than culture of learning? A variety of methodologies: – 8/10 / Communications Theory and Methodologies for evaluation – 5/10 / DAC Evaluation Guidelines – 4/10 / Project Cycle – 3/10 donors / Educational Methodologies 4

Tools & Indicators used for monitoring performance and evaluation Source: Questionnaire administered to DAC Tools & Indicators used for monitoring performance and evaluation Source: Questionnaire administered to DAC Heads of Information 2005/06 5

Donors: top challenges in evaluating their own Public Awareness/Development Education activities Measuring impact: how Donors: top challenges in evaluating their own Public Awareness/Development Education activities Measuring impact: how to Attribution: causal link between observed change and specific activity Resources available Indicators: process indicators, outcome indicators, short-term, longterm and indicators comparable between different activities … Culture of evaluation: how to change behaviour? Awareness-raising not treated as seriously as ‘development cooperation programmes’ by agencies/ministries; so less managerial demand for results 6

Donors: Top challenges in evaluating Public Awareness and Development Education through CSOs As above: Donors: Top challenges in evaluating Public Awareness and Development Education through CSOs As above: resources available, how to measure impact, lack of culture of evaluation and comparable indicators … Plus NGO-specific challenges Ø lack of interest in evaluating long-term reach, especially when funded for short-term activities Ø diversity of NGO activities and targets Ø difficulty in having standard indicators Ø no established methodologies Ø few trainers Ø no expertise in evaluation Ø ‘trust’ to report negative conclusions from evaluation 7

Today How to evaluate? Evaluating what? How not to do it? Concrete steps and Today How to evaluate? Evaluating what? How not to do it? Concrete steps and tools in evaluation Break out Plenary Tomorrow Getting Evaluation right A closer look at good examples Specific challenges: values, involving recipients, … Break out Plenary: Qs & As with expert panel Conclusions And then? 8

House Rules Informal Frank Language 9 House Rules Informal Frank Language 9

Thank you! www. oecd. org/dev/opinion Thank you! www. oecd. org/dev/opinion