Developing Academic Programs to Meet Industry s Needs A

Developing Academic Programs to Meet Industry’s Needs: A Boston University Case FKI Seminar June 17, 2003 Professor Jay S. Kim (Kim Jong Sung) Director of International Management Programs Faculty Director, Asia-Pacific Executive MBA Program Boston University School of Management jkimjr@bu. edu, http: //management. bu. edu/exec/apemba/

Asia-Pacific Executive MBA: The most recent case • Need • The Chairman of Sanyo Electric Corporation asked its personnel department to raise 200 MBA-holders in 5 years. • Our response • Boston University School of Management developed the Asia-Pacific EMBA program for Japanese, Korean, and Chinese corporations FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, jkimjr@bu. edu, 617 -353 -9749

The case of AP-EMBA program: Why 200 MBAs and why BU? • Sanyo’s Chairman Iue felt a sense of crisis after visiting Samsung in 2002 April. • Samsung-Sanyo in the 1960 s • $100 billion vs. $20 billion in the 2000 s • We have technologies, but we need leaders and managers who can build businesses from those technologies – so 200 MBAs in 5 years • Sanyo’s VP of Personnel inquired with a BU professor working in Japan. • How do we get 200 MBAs? • Sanyo should train senior engineers and managers (15+ years in company), not young people. • Sanyo’s students should learn with Korean and Chinese students. FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, jkimjr@bu. edu, 617 -353 -9749

AP-EMBA: Program concept and development process • Distinct program for Japanese, Korean, and Chinese corporations • They share similar strengths and weaknesses – they will do business together • They will be better served by a dedicated program with a customized curriculum – “not integrated into our existing program” • We (BU and participating companies) engaged in close consultations on students qualifications and their development needs • 12 -month full-time program with MBA degree • They need rigorous curriculum with rich contents in order to prepare for complex future challenges – “use our EMBA expertise” • Senior managers cannot be away from the company for too long • We designed an intensive delivery schedule that is supported by dedicated faculty team FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, jkimjr@bu. edu, 617 -353 -9749

Customized Curriculum: Our expertise adapted to Asia Track Module III In Asia (May-Aug) Core Competency Module I In Boston (Sep-Dec) In Boston (Jan-May) 5 core management courses 3 analytical courses and 2 strategic courses 3 strategy implementation courses 3 biz development courses plus 1 MBA elective course 1 innovation course plus 2 MBA elective courses Advanced Specialty Best Practice Thesis Defining best practice challenge Identifying and evaluating best practice Implementing “next” best practice Leadership Skills Lab Communication Global perspective Intercultural Team IT Global Leadership Institute FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, jkimjr@bu. edu, 617 -353 -9749

Marketing, Execution, and Knowledge Management • Establishing partnerships beyond Sanyo • LG, Korea • Ministry of Commerce, China • “Sales” and “Forums” to listen to the voice of customer • Carefully orchestrated delivery of intensive program • Asian residence module – 6 weeks in Japan, 2 weeks in China, 6 weeks in Korea • Coordinating 365 days of learning in 4 tracks and 27 courses • Use IT (smgbb. bu. edu) to manage program delivery and to capture the learning FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, jkimjr@bu. edu, 617 -353 -9749

International Management Program (IMP) – Japan: Why was BU there? • Since 1988, 13 -week management development program at Sanyo’s training center • 3 -week intensive English training plus 5 MBA courses delivered in an intensive, but highly supportive, curriculum • Mini-MBA training for Japanese managers, but a first semester of MBA program for students with interest in Japan and Asia • Building BU’s global capabilities • 40+ faculty have experienced how to live and teach in Japan – also learned about Japanese management • Five faculty directors learned how to develop and deliver an integrated curriculum FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, jkimjr@bu. edu, 617 -353 -9749

Many other such programs: Leverage and Stretch capabilities • • IMP-China (Shanghai, since 2001) International Leadership Program-China (with MOC, since 2002) International Management Fellows program (with research focus) LG Global CFO program (since 2002) • • • Executive MBA Leadership Institute IBM transformation program MS in Investment Management MBA in Healthcare, MBA in Public & Non-profit MS. MBA – dual degree for IT-driven industry • http: //management. bu. edu/ FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, jkimjr@bu. edu, 617 -353 -9749

Similarly active “industry-driven” research programs • 12 research centers • Core faculty team • Contract with research faculty and doctoral students • All industry-sponsored, industry-driven • • Annual membership fee Committed corporate members at each meeting Industry problems drive faculty research Solution-oriented research • Lead to large endowments • More importantly, help us upgrade our core programs to meet the needs of customers FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, jkimjr@bu. edu, 617 -353 -9749

Our core processes: How do we develop these programs? • The contact • Through various teaching and research contacts • See the needs and capture the opportunities • Develop the product concept • The core faculty team • Design the product with detailed contents and goals • Design the process and identify tools • Involvement • Recruit (with attractive terms) the faculty members with fit and interest • Cooperate, coordinate, and teach other • Improvement • Frequent reviews and share the learning • Rotate roles and responsibilities FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, jkimjr@bu. edu, 617 -353 -9749

Our core capabilities: What enabled us to do this? • Faculty • Knowledge and interest in career development • Interdisciplinary research and teaching • Systems • Flexible performance evaluation system • Flexible compensation system • Technologies • On-line course management technology • Soft technologies in global operations • Entrepreneurial culture • Shared aspiration • Experimenting FKI Seminar, Developing Academic Programs to Meet Industry’s Needs: A Boston University Case © 2003, Professor Jay S. Kim, Boston University, jkimjr@bu. edu, 617 -353 -9749