Detailed 5 -Year Road Map 2008 2009 Define

Detailed 5 -Year Road Map 2008 2009 Define & Develop Owner Value 1. Support Improvement of owner ROI 2010 Increase Owner Involvement • Utilize cost/benefit analysis for all new • Evaluate owner consolidated purchasing standards – focus on ROI • Identify approaches to system growth opportunities Define drivers of owner asset value Evaluate ways for IAHI to improve value drivers Complete evaluation of unwarranted standards (new) Identify approaches to system growth – continued from ’ 08 • • 2011 2012 2013 Expand Owner Connectivity • Develop value improvement programs as appropriate • Identify and share best practices (moved from #6) 2. Support implementation of IHG initiatives • Support pilot hotel implementation and • • • monitor Clarify requirements for NHOP and hotels under major renovation Support communication of clear plans for relaunch rollout Support removal of poor service and product quality hotels Clarify operating and capital cost/benefits to hotel owners Clarify service improvement programs and processes. • Provide input to marketing of HI relaunch • Provide support to implementation of • Continue support for service culture • Provide input to IHG strategic initiatives • Support implementation of new – – – Crowne Plaza global positioning (new) PCR Standards (new) Brand website relaunch IAHI Internal Use Only - Proprietary and Confidential implementation strategic initiative • Support design and development of next phase IHG initiatives, as appropriate 1

Detailed 5 -Year Road Map 2008 2009 Define & Develop Owner Value 3. Enhance owner membership value and involvement Increase Owner Involvement • Develop China platform • Define owner segments (moved from ’ 08) • Develop an “early contact” for new owners • Refine/implement China platform (new) • Implement marketing plan targeted at large, multi-unit franchisees – continued (new) • Expand owner networking opportunities • Create more owner-to-owner network opportunities/mid-year meetings (new) • Create a “new owner” marketing campaign (new) • Evaluate member benefits (new) 2010 2011 2012 2013 Expand Owner Connectivity • Create segment specific offerings (moved from ’ 09) • Enhance priority, owner segment offerings (moved from ’ 09) • Design and develop Phase II segmentation offerings (moved from ’ 09) • Utilize owner communities for communication • Leverage owner communities to drive membership (i. e. community member only info/access) • Create and market segment specific communities • Create segment-specific marketing campaigns – moved from ‘ 09 IAHI Internal Use Only - Proprietary and Confidential 2

Detailed 5 -Year Road Map 2008 2009 Define & Develop Owner Value 4. Improve education & talent development Increase Owner Involvement • Add Real Estate Development program • Centralized GM Academy and Leadership Institute • Expand GM academy to Mexico (moved from ’ 08) • Review all curriculum for future offerings (moved from ’ 08) – – Identify new GM training and development needs Refresh global offerings based on findings (new) Add additional GM/Owner classes as appropriate Identify long-term education partnerships with elite colleges (new) 2010 2011 2012 2013 Expand Owner Connectivity • Create online Talent Development opportunities within owner communities • Identify opportunities for IAHI to support owner/GM development by segment • Revise Real Estate Development Class at Cornell 5. Enhance global membership support • Develop support strategies for priority areas (i. e. China) • Continue regional IHG executive outreach • Identify existing service gaps by region – – EMEA Mexico • Evaluate additional language offering (Chinese/Spanish) and implement as appropriate. IAHI Internal Use Only - Proprietary and Confidential • Recruit EMEA and China office staff (moved from ’ 09) • Evaluate Latin America/Mexico office and staff needs • Implement Phase II language offerings (e. g. Italian, German, French) • Expand Associate Member program into other regions 3

Detailed 5 -Year Road Map 2008 2009 Define & Develop Owner Value 6. Create first class association • Clarify IAHI mission, role and benefits • Develop communication strategy, especially regarding brand standards development • Develop industry association strategy • Improve Board representation – – Communication Training Meeting format Goals/measurement • Launch and refine new database and website platform • Continue INN-PAC and coordinate with Hotel PAC on legislative issues • Develop long term investment account strategy Increase Owner Involvement • Expand Associate Member program • IAHI brand research (revised) • Refine/formalize communication strategy (new) • Implement industry association partnerships • Expand leadership pipeline and diversity • Develop and implement Phase I of Community Responsibility plan (new) • Create and execute multi-year technology strategy • Identify and evaluate additional revenue opportunities IAHI Internal Use Only - Proprietary and Confidential 2010 2011 2012 2013 Expand Owner Connectivity • Share practices and information across communities • Incorporate owner community concept into • Create online owner communities into governance • Implement Phase I of technology strategy • Create budgets and revenue sources for owner communities( moved from ’ 09) • Create connectivity across IAHI regional offices (moved from ’ 09) 4