Desktop Visualiser ELP-DC 11 Julia LIN EMD

Desktop Visualiser ELP-DC 11 Julia LIN – EMD Paris August 2010

Content • • • 2 New Visualiser enhancing Epson offers Market situation Visualiser basic knowledge Product proposition Product features Design details

Epson answers customer needs Added Value Solution Optional lenses Basic Wifi Visualisers Ceiling mount CORE Screen 3 Interactivity

EPSON Visualiser Line up Middle Class ELP DC 11 Entry Class ELP DC 06 4 FY 09 FY 10 FY 11

Visualiser Market Situation Target l Market size l Positioning l Confidential

Target K-12 6 Source: Futuresource Visualiser Annual 2009 Report The market is growing mainly in education

Westen Europe Market Overview Value - Million US$ Annual Sales (Thousands) Annual Volumes and Value 2009 came in at 42 k visualisers, 85% volume and 46% value growth. 2010 forecast to grow by 66% volume and 34% value growth and 52% and 33% value respectively in 2011. 7 Source: Futuresource Visualiser Annual 2009 Report

Western Europe - Visualiser Annual Brand Shares and Volumes Annual Brand Shares Annual Brand Volumes Brand 8 AVer. Media Genee World Elmo SMART Lumens Epson Grand Total Volumes 2008 2009 8, 653 15, 748 5, 690 10, 888 4, 062 6, 445 917 3, 452 1, 574 2, 600 1, 237 20, 896 40, 370 AVer. Media Western Europe market leader with 39. 0%, (41. 4%) Genee World second place 27. 0% (27. 2%) Elmo 16. 0% (19. 4%), SMART 8. 6% (4. 4%), Lumens 6. 4% (7. 5%) and Epson 3. 1% Source: Futuresource Visualiser Annual 2009 Report

Market position Average Sampled Street Price Genee Vision Elite >€ 3, 000 € 1, 000 – € 3, 000 ELMO P 100 ELMO HV-5100 XG AVer. Vision SPB 370 AVer. Vision SPB 350 Genee Vision 6100 Genee Vision 150 ELMO CO-10 <€ 1, 000 Lumens DC 133 Epson DC-06 AVer. Vision VP-1 AVer. Vision 355 AF AVer. Vision CP 355 Epson DC-11 AVer. Vision 300 AF+ AVer. Vision CP 155 Lumens DC 265 < 1 Megapixels 1 - 2. 5 Megapixels 2. 5 - 4 Megapixels Camera Resolution 9 Source: Futuresource Visualiser Annual 2009 Report > 4 Megapixels

Visualisers Basic knowledge • Customer value • Competiton • Connection Confidential

First of all… Customer value of Visualisers vs. Overhead Projectors OHP Visualiser and Projector The benefit is to capture the 3 D object and to use applications. There is still the big market of OHP and we have the big potential to replace them. 11

What are the customer values of Visualisers ? Visualiser The functionality Display Enlarge object images Customer values Application Capture Record and save images Create contents with notation function etc. Share contents to web etc. Improve learning Realize the attractive teaching High efficiency of study and lesson preparation Promote the communication between the society and the teachers OHP DC and PJ 12 The OHP function is only display and can not show 3 D objects. The application enable variety usages.

Customer value comparison Visualiser The functionality Display Enlarge object images Customer values Application Capture Record and save images Create contents with notation function etc. Share contents to web upload etc. Improve the learning level Realize the attractive teaching High efficiency of study and lesson preparation Promote the communication between the society and the teachers DC 06 L-1 ex (Elmo) CP-300 13 (Aver) DC 11 * Annotation is only for still image * No time laps Widest range usability for variable user scene.

The key spec of Visualisers Basic Visualiser Specification Display • Image quality - Sensor type and the pixel number - Output resolution - Zoom method • Shooting area • Movie response performance • Focus method • Card Slot • Audio input terminal (Microphone) Capture Application software Specification 14 Advanced • Memory function - Image capturing - Movie recording Create • Annotate function • Time laps function • File management function Share • Web upload

Product Features of DC 11 (Summary) The key spec of document camera Basic Document Camera Specification Display • Image quality - Sensor type and the pixel number - Output resolution - Zoom method • Shooting area • Movie response performance • Focus method • Card Slot • Audio input terminal (Microphone) Capture Application software Specification 15 1 High image quality • -CMOS 5 M -XGA/SXGA/WXGA -Dizital 10 x (Lossless 2 x) 2 Large shooting area : A 3 • 3 High frame rate (MAX 30 fps) • 4 Auto focus for easy operation • 9 Powerful storage capability • • 10 Recording capability • Memory function - Image capturing - Movie recording Create • Annotate function • Time lapse function • File management function Share Advanced DC 11 advantage points • Web upload 11 Advanced Application Software • -The application of DC 11 have all the function. Additional 5 Auto detection • of PJ native aspect ratio 6 Remote control • 7 Split screen • 8 Microscope • capability

What are the advantages of DC 11 ? Enough competitiveness against Elmo and Aver. Media. Reliable basic functions High image quality Large shooting area High frame rate Etc… DC 11 has the most advanced application software functions than many competitors. 16

Connection Direct connect to Projector Using application DC PJ PC DC PJ EPSON advanced connection USB VGA *1 PC input is O. K. *Need 2 PC input PC DC PJ *DC need the PC input VGA DC PJ VGA 17 *1 PC input is O. K. VGA* USB *VGA is recommended from data sending speed point of view.

Product Position Display l Capture l Create l Share l Confidential

The key messages of DC 11 (Summary 1) Proposition • A desktop visualiser offering Epson quality with a 5 megapixel sensor, A 3 shooting area and screen refresh rate of 30 frames per second, alongside advanced interactive features to simply create an interactive classroom experience. Key selling points • • 5 megapixel sensor for high image quality Display screen refresh rate of 30 fps for smooth, clear live images Large A 3 shooting area One-touch auto focus button 1 GB internal memory Adapts to fit a microscope with the connector included in the box Advanced application software: – Capture images and record video clips with sound – written and sound annotation on both still images and video – Up to a 72 -hour time-lapse feature 19

The key sales point of DC 11 (Summary 2) The key spec of document camera Basic Document Camera Specification Display • Image quality - Sensor type and the pixel number - Output resolution - Zoom method • Shooting area • Movie response performance • Focus method • Card Slot • Audio input terminal (Microphone) Capture Application software Specification 20 1 High image quality • -CMOS 5 M -XGA/SXGA/WXGA -Dizital 10 x (Lossless 2 x) 2 Large shooting area : A 3 • 3 High frame rate (MAX 30 fps) • 4 Auto focus for easy operation • 9 Powerful storage capability • • 10 Recording capability • Memory function - Image capturing - Movie recording Create • Annotate function • Time lapse function • File management function Share Advanced DC 11 advantage points • Web upload 11 Advanced Application Software • -The application of DC 11 have all the function. Additional 5 Auto detection • of PJ native aspect ratio 6 Split screen • 7 Microscope • 8 Remote control •

Product Features Display l Capture l Create l Share l Confidential

Display Capture DISPLAY 1 High image quality -CMOS 5 M -XGA/SXGA/WXGA -Digital 10 x (Lossless 2 x) 2 3 High frame rate : Max 30 fps 4 One touch Auto focus 5 Auto detection of PJ native aspect ratio 6 Split screen 7 22 Large shooting area : A 3 Microscope Capability 8 Remote Control Create Share

Display 1 Capture Create Share High Image quality • 5 mega pixel sensor • SXGA/WXGA/XGA output capability • 2 x Lossless Digital Zoom (XGA/WXGA) Ø 1. 9 x lossless digital zoom at SXGA • New sensor provides the high image quality and 2 x lossless zoom (XGA/WXGA) to enable users to get the clearer and sharper image. • And generally speaking, the image quality would be low in digital zooming, but DC 11 has enough pixels to capture the image so DC 11 could have the “lossless zoom”. • Also, new CPU provides SXGA/WXGA/XGA output capability. 23 Enough competitiveness

Display 1 Capture Share High Image quality - Compare with Elmo L-1 ex • Optical 5. 2 x • Digital 8 x DC 11 v. s. • Digital zoom 10 x (Lossless 2 x) • Mechanical zoom 3 x • Generally speaking, the optical zoom is superior than digital because the optical lens is lossless image quality in zooming… Q A 24 Create Is it disadvantage of DC 11 against Elmo? How could we communicate that it’s not the fetal factor of Customer value? Lossless 2 x digital zoom and mechanical 3 x zoom could cover the most of the user scene. *SXGA is Lossless 1. 9 x * Mechanical 3 x zoom means… Zoom by the arm movement

Display Capture Create Share High Image quality - Digital zoom 1 SXGA WXGA 1280 x 1024 1280 x 800 1024 x 768 Lossless up to 1. 9 x Lossless up to 2 x No loss Loss No loss Loss Output Input (5 mega pixel) Loss 1 x 2 x zoom 2 x 3 x zoom 1944 972 648 864 3 x 1296 25 …. 2592 10 x Loss

Display 1 Capture Create Share High Image quality - Mechanical zoom & Digital zoom Mechanical zoom 3 x & Digital zoom 2 x No zoom DC 11 can capture the detail image very vividly with mechanical zoom and lossless 2 x zoom. *Actual image Very Small!! 26 But… Very Big and Vivid!!

Display 2 Capture A 3 Large A 3 shooting area allows customers to use the lesson material effectively. A 3 High frame rate Maximum 30 fps The high 30 frames per second display delivers smooth and vivid live images to meet the teacher’s needs. 　* This number is changed up to the output resolution. 27 Share Large shooting area : A 3 : 297 mm x 420 mm 3 Create A 4

Display 4 Capture Create Share One-touch auto focus • There are many opportunities for user to adjust the focus. • The Gray button helps to recognize easily. Focus 5 Auto detection of Epson projector native aspect ratio • DC 11 can recognize the output resolution of EPSON PJ. • DC 11 would optimize the output resolution automatically. *If DC 11 can NOT recognize the output resolution, DC 11 will output at SXGA resolution. EPSON Projector* only 28 If the Projector’s resolution is WXGA, DC 11 output the WXGA image automatically. Original

Display 6 Capture Create Share Split screen • DC 11 have the split screen function and the customer can display both live display and memory image at the same time. • The split screen can be selected in OSD menu. ( *This function can not be selected from application software. ) • The source is from Live display Internal memory SD card 29

Display 7 Capture Create Share Microscope capability • DC 11 can be used with microscope. • It enlarges the minimal objects for easier understanding. • Students can see the bigger image of microscope for better understanding. • Microscope adaptor is included as default accessory. - DC 11 enables to attach wider range of diameter from 20 mm to 34 mm. -Elmo 20~28 mm -Avermedia 28~34 mm 30

Display 8 Capture Remote Control Original • Teachers can move around. • DC 11’s remote would be able to control both the document camera and projector basic function. EPSON original Projector control • Power • AV mute • Source search 31 Create Document Camera control • Power • Source (PC/Document Camera) • Brightness　+/ • Zoom In/Out • Auto Focus • Freeze • Snapshot • Recording Video • Menu • 5 Way • Esc Share

Display Capture Create Share CAPTURE 9 Powerful storage capability • SD/SD HC capability • 1 GB internal memory 10 Recording capability 11 Advanced Application Software • Image capturing • Movie recording with audio 32 *Support Windows and Mac

Display Capture Powerful storage capability 9 Create Share New SD/SD HC capability 1 GB internal memory SD Card Slot • Users capture the still image onto SD/internal memory. • Also users can export/import between SD and internal memory. • It can be selected in the OSD menu. • Default setting for storage: No SD -> internal memory, SD in -> SD 10 Recording capability New • DC 11 has the built-in microphone. Our application software can capture both video and audio. Microphone 33

Display 11 Capture Create Share Advanced Application Software Image capturing Basic Movie recording with audio *Support Windows and Mac New • DC 11’s application software can capture the image and record the video easily. Just click the simple button, users can store the image/video in their PC. • Also, DC 11 has a built-in microphone, so user can record both video and audio. 2 way of capturing Main unit control panel Application software Movie (with application only) Focu s File format Still image. jpeg, . bmp Movie : wmv. Avi. mpg. mov 34 Image (The image is stored on SD/internal memory. Not stored on application side. Press and hold for a while Press and release: Freeze Movie Image

Display Capture Create CREATE 11 Advanced Application Software Annotation function Image annotation Live annotation Time lapse function New Intelligent file management Data tagging function 35 New Share

Display 11 Capture Create Share Advanced Application Software Annotation function Image annotation Live annotation New • DC 11’s application software has the annotation function, user can annotate the line/square/text on LIVE IMAGE. (Live annotation feature) • Live annotation feature would enable teachers to explain in ways easy to understand teach effectively. And users can store the video with annotation. So users can playback the annotation process and it is easy to remind the previous lesson. 36 Click here to annotate. Drawing Tools

Display 11 Capture Create Share Advanced Application Software Time lapse function New • Click this button to go into time lapse mode. In this mode, the application will capture some image files and combine these image files into a video file without audio. • This would enable users to create the useful materials easily, especially for science lesson. *Capture duration: 72 H User Scene For example… - Observation of the plant growth, organic process - Observation of the ice cream melt process 37 Video

Display 11 Advanced Application Software Intelligent file management • DC 11’s application software would enable users to organize and edit digital images/videos. Users can manage and find the files easily. • By tagging • By rating function • By calendars Data tagging function New • Users can add the tag data for each image/video and we prepare the suitable tag for education. • This would enable to users can manage/search the files by subject (Art/History/Math etc. ), date and so on. • In addition, users can create the original tags by themselves. 38 Capture Create Share

Display Capture SHARE 11 Advanced Application Software Easy Web upload Cooperate with E-Mail and printer 39 Create Share

Display 10 Capture Create Share Advanced Application Software Easy Web upload • DC 11’s application software has the “web upload” function, this would enable users to easy to upload the video which is captured in classroom to major video sharing web site for education. * Support upload video file to You. Tube, School. Tube. Cooperate with E-Mail and printer • Images/Video can also be prepared for external use, such as for e-mailing or printing. • E-mail through web browser can not be used for this function. 40

Advance usage of DC 11 Collaborate with EB-450 Wi and EB-460 i • The collaboration of DC 11 and the interactive function of EB-450 Wi/EB-460 i achieve attractive and creative lessons. • It’s the “EPSON original” approach to realize the advanced classroom. Ireland VGA and USB DC 11 PC Very easy and attractive. Let’s try. USB 41 End

Summary What is the advantage points of DC 11 ? Enough competitiveness against Elmo and Aver. Media. Reliable basic functions High image quality Large shooting area High frame rate Etc… DC 11 has the most advanced application software functions than competitors. 42

Summary Customer value comparison Visualiser The functionality Display Enlarge object images Customer values Application Capture Record and save images Create contents with notation function etc. Share contents to web upload etc. Improve the learning level Realize the attractive lesson High efficiency of study and lesson preparation Promote the communication between the society and the teachers DC 06 L-1 ex (Elmo) CP-300 43 (Aver) DC 11 * Annotation is only for still image * No time laps Widest range usability for variable user scene.

Design Detail The look l Basic features l Defaut accessory l OSD l Confidential

The Look 4 Key product design concept 1. Easy 45 2. High security 3. Flexible 4. Durability

Easy ~Control panel & Interface~ User friendly control panel and interface enable the customer to operate DC 11 very easily. LED On/Off Control panel 1 2 3 5 4 7 8 6 Focus 9 Note: The focus bottom is marked Gray because the customer often use this button. Interface 1: Power (On/Off) 2: Source (Document Camera/PC) *PC: Outputs the pass though signal from “Computer In” 3: OSD Menu 4: Esc 5: 5 -way switch and Brightness+/6: Zoom In/Out 7: Recording Video *Call the application software and start /stop recording video automatically. (Need to connect the DC 11 to the PC via USB) 8: Freeze/Snapshot 　Press and release: Freeze Press and hold for a while: Capture the still image 9: One touch auto focus Note: These icon and description enable the customer to understand the correct terminal easily from topside. 46

High security DC 11 is the desktop document camera, and it is placed permanently in classroom. So users want to minimize the risk of it being stolen. DC 11 would have the high security features, and these features prevent from being stolen. Kensington lock Competitor comparison Security bar Security screw holes This will be very useful for cartmounted solution. They can be fixed to the board of the cart. 47 The screw size is M 4.

Flexible The movement of the arm is flexible and DC 11 can capture the image from several angles. Lens itself is also rotated around 90 degrees. * The actual color is gray. The arm can move flexible and capture the image from far and near freely. 48 The head turns 90 degree to the right and left in horizontal direction.

Durability DC 11 is designed to have the durability. It’s the important factor of the document camera to have the durability. The arm structure is designed to be tough. 49

Basic Features LED lighting source • The powerful LED lighting source provides white light and is best used when presenting in low light conditions. Freeze • DC 11 has the freeze function, so users can pause or resume camera by pressing the freeze button. LED On/Off Control panel Focu s Image rotation Vertical rotation The camera head can be turned 90 degrees to the left and right, so users can capture the whiteboard, the chalkboard or 3 D objects easily. Horizontal rotation 50 DC 11 has the dial for horizontal rotation. The image rotation dial can be turned 90 degrees to the left and right in horizontal direction. Users can place the document in either landscape or portrait orientation. Freeze/Snapshot Press and release: Freeze Press and hold for a while: Capture the still image

Default accessory Cables Ø Ø Power Cable (1. 5 m) AC adapter USB Cable (3 m) VGA Cable (1. 8 m) Manuals Ø Quick set up guide Ø User’s guide (CD-ROM) Others Ø Remote control (with battery) Ø CD-ROM (Epson & Arcsoft Application Software) Ø Instruction sticker Ø Microscope adaptor 51

OSD DC 11 OSD menu supports 13 languages. Main menu 52 13 OSD languages

OSD - Details Image rotation 180 degree : It is prepared to cover the hardware image rotation. USB Mode -Application -Mass storage is used in case of sending the data from internal memory to PC. 53 Internal Memory/SD Card Slide show *Please note that the slide show is operated in manual.

Thank you!